TOWARDS GLOBAL MOBILE MEGATRENDS

2008

What is Mobile Megatrends2008 ?

• Mobile Megatrends 2008 is an entity of 15 phenomenon resulting from mobile technology spectacular growth in recent years prior to 2008 characterized with web 2.0 online connectivity: (from : Constantinou A, Research Director –Vision Mobile)

How do we in PT Mobee Indonesia

as an enterprise anticipate the Mobile Megatrends 2008 ?

Megatrend 1 : From mega-portals to me-portals

• PT Mobee Indonesia successfully has been developed On-Device Portal (ODP) as “me- portal”

Megatrends 2 : Content is aging; Content communication is king

• PT Mobee Indonesia established “Context Architecture” as the Content Communication beside their “Content Architecture” as the enterprise architecture

Megatrends 3 : The internet is reaching into the phone

• Core Biz of PT Mobee Indonesia is “putting the content (from the web) into the phone”

Megatrend 4 : The war of the application environment

• PT Mobee Indonesia successfully developed application technology and potentially could be Killer Apps :

Megatrends 5 : Value in Mobile Software is bubbling up

Megatrend 6 : OEMs go for services and vertical propositions

• PT Mobee Indonesia : anticipates Megatrend 6 as device manufacturer trend by following services :

Megatrend 7 : Brands as the new form of equity in handset

• PT Mobee Indonesia success stories :

Megatrend 8 : Network operator strategies are shifting

• As in Megatrend 6, PT Mobee Indonesia anticipates the Megatrend 8 by doing services as follows :

Megatrend 9 : Browsing is out; engaging experiences are in

• PT Mobee Indonesia has been successfully developed :

Megatrend 10 : Service delivery spills out of the browser, into the user

journey• For PT Mobee Indonesia, user is the king :

Megatrend 11 : Browser proxies bring the internet to the masses = PT Mobee Indonesia products as

the outcome

Megatrend 12 : Open source is disrupting the status quo

• “Handset operating system” is the product of PT Mobee Indonesia in this situation :

Megatrend 13 : Nokia is now a tier-o OEM

• Contrary PT Mobee Indonesia “opposing and neutralizing” Megatrend 13 as follow :

Megatrend 14 : Mobile is transforming to a Fast Moving Consumer Goods (FMCG)

business• Precisely PT Mobee Indonesia is lessening the effect of

FMCG such as saying that “Making phones has tiny margins and no consumer value” :

The role of PT Mobee in Megatrend 15 : Channel Average Revenue Per User (ARPU) : a new source of revenue

•

And “last but not least” here is our VISION and MISSION of PT Mobee Indonesia

• Thank You

• PT Mobee Indonesia– Jl. Tebet Utara 3 / 7, Jakarta 12820,

Indonesia– Phone : +62-21-8311238– Fax : +62-21-8352470– URL : http://www.mobeeindonesia.com– Email :

• arvin@mobeeindonesia.com• ardririanto@mobeeindonesia.com