Town Square:The Story So FarFred Durie, CEO, Nshama

Private Company with Shareholders from

Dubai and Abu Dhabi

The CEO, CFO and COO were all ex Emaar

employees

Nshama was formed in late 2014

START

Company background

© Council on Tall Buildings

and Urban Habitat

Acquired land (3million sq. m.) on Al Qudra

Road to develop Town Square Project

Identified Market Gap in Affordable Homes

Key staff in Sales, Marketing, Projects, Development and

Infrastructure are also ex Emaar

NOW© Council on Tall Buildings

and Urban Habitat

The setting

Dubai – The Gateway to the World

2.5 Billion of the world’s population within five hours flying time

People from over 200 countries live and work in Dubai

The population at the start of 2014 was 2.1 Million rising to 3.1 Million by 2020

© Council on Tall Buildings

and Urban Habitat

A Flourishing Young Population

60% of UAE Nationals are below the age of 25 years

51% of the expatriate population are aged 18 to 34 years

NetworkedYoung Ambitious Aspirational

© Council on Tall Buildings

and Urban Habitat

The Growth Catalyst 2014 to 2021

277,000 New Jobs 

25 MillionVisitors

$8.1 Billion inNew 

investment in infrastructure

© Council on Tall Buildings

and Urban Habitat

The Environment Encouraging a Growing Middle Class

AED 1.5 to AED 2.5 Million

Value of Real Estate 

Affordable to Middle Income 

Segment

AED 21k to AED 30k

Monthly Household 

Income of the Middle Income 

Segment

250,000 Households

Number of Dubai 

Households with Monthly Income 

> AED 21k© Council on Tall Buildings

and Urban Habitat

Gateway City/Regional Hub

Young Population

Buoyant Economy

Strong Trade Performance

Expo 2020

Expanding Job Market

The Growth Drivers

Increase in Demand for Homes in the Middle Market

© Council on Tall Buildings

and Urban Habitat

Why Affordable Homes?

Aligned with Dubai Plan 2021 and Expo 2020 Dubai Plan 2021 – smart integrated and connected city with best educational and healthcare facilities In the UAE there are 820k middle income households (40% of total households) We targeted middle income to move from rent to own Targeted end‐users

© Council on Tall Buildings

and Urban Habitat

Lifestyle Master Planned Community

Master Plan developed by Bassenian Lagoni from California

Infrastructure Design by Parsons (USA)

Main Park and linear parks designed by Martha Schwartz (UK)

Public Realm, lighting and signage designed by Brad Nelsen and Partners (Phoenix)

Townhouses by Bassenian Lagoni and MDR

Buildings by Bassenian Lagoni, WATG, Core and Nelsen.

Middle Income community but world class designers and architects © Council on Tall B

uildings

and Urban Habitat

Timeline

First Launch March 2015 – 320 Zahra town houses 3 Bed Units AED 1.1 million 4 Bed Units AED 1.35 million Unit price was less than target Handed Over in September 2017 40% of site wide Infrastructure completed by September 2017 Followed by Hayat 730 townhouses and Zahra Apartments By Expo 2020 in excess of 8,000 units will be completed

© Council on Tall Buildings

and Urban Habitat

Timeline

Live life at you price

Initially strong end user response

Over time this changed to strong investor (first time) UAE Nationals

3m sq m site 15 minutes to Expo and 25 to new Maktoum Airport

Great amenities – 10km jogging, 8 km cycling, skate park, tennis

Main park – the size of 16 soccer fields, interactive fountains, pavilions

Vida Hotel and Reel Cinemas

Over 500 retail outlets © Council on Tall Buildings

and Urban Habitat

© Council on Tall Buildings

and Urban Habitat

© Council on Tall Buildings

and Urban Habitat

© Council on Tall Buildings

and Urban Habitat