toyota in pakistan marketing plan implementation
DESCRIPTION
Implementation of marketing plan of Toyota Motors in Pakistan through Indus Motors, presented by Nisar Ahmed Nisar and Najam us Saqib MBA students of RIU, Islamabad Pakistan.TRANSCRIPT
In The Name of Allah,
Most Gracious, Most Merciful
TOYOTA in TOYOTA in PakistanPakistan
Implementation of Marketing PlanImplementation of Marketing Plan
NISAR AHMAD NISAR
NAJAM US SAQIB
RIU, MBA Modular
VisionVision
To be the most respected and successful To be the most respected and successful enterprise, delighting customers with a enterprise, delighting customers with a wide range of products and solutions in wide range of products and solutions in the automobile industry with the best the automobile industry with the best people and the best technologypeople and the best technology
Toyota Motors Co.Toyota Motors Co.
Toyoda Automatic Loom Works Ltd is parent organization of Toyoda Automatic Loom Works Ltd is parent organization of Toyota Motors Co. that was established in 1926. Toyota Motors Co. that was established in 1926.
Toyoda separated automobile department as another company Toyoda separated automobile department as another company named Toyota Motors Co in 1937.named Toyota Motors Co in 1937.
TOYOTA in PAKISTANTOYOTA in PAKISTAN
In Pakistan, Toyota started In Pakistan, Toyota started manufacturing activities in 1990 with the manufacturing activities in 1990 with the name of Indus Motor Company Ltd. name of Indus Motor Company Ltd.
Core ValuesCore Values
Product QualityProduct Quality
Customer SatisfactionCustomer Satisfaction
Team WorkTeam Work
Employee CareEmployee Care
Ethical & Honest PracticesEthical & Honest Practices
INDUS MOTORSINDUS MOTORS
Market OverviewMarket Overview INDUS MOTORSINDUS MOTORS
•Government offices
•Armed Forces
•Consumers
•Business Buyers
Product StrategyProduct Strategy
MANUFACTURING HIGH QUALITY PRODUCTSMANUFACTURING HIGH QUALITY PRODUCTS
CUSTOMER SATISFACTION. CUSTOMER SATISFACTION.
SERVICE TO SOCIETY. SERVICE TO SOCIETY.
MAINTAIN MARKET LEADERSHIP. MAINTAIN MARKET LEADERSHIP.
INDUS MOTORSINDUS MOTORS
INDUS MOTORSINDUS MOTORSProduct StrategyProduct Strategy
Branding:
Indus Motor Company Ltd. has a license of production from TOYOTA Motor Corporation Japan
INDUS MOTORSINDUS MOTORSProduct StrategyProduct Strategy
Product Line:
•COROLLA XLI 1.3 EFI•COROLLA GLI 1.3 EFI•COROLLA SE Saloon 1.6 EFI Manual•COROLLA SE Saloon 1.6 EFI Auto•COROLLA 2.0D•COROLLA 2.0D Saloon•COROLLA ALTIS
INDUS MOTORSINDUS MOTORSPricing StrategyPricing Strategy
•Manufacturing cost
•Taxes imposed by Government
•Profit
Less efforts required for much established name TOYOTALess efforts required for much established name TOYOTA
Advertisement budget enhanced by 30%Advertisement budget enhanced by 30%
No Sales Promotion No Sales Promotion
Public RelationsPublic Relations
INDUS MOTORSINDUS MOTORSPromotion StrategyPromotion Strategy
Strong network of DealershipStrong network of Dealership
Active Logistic SystemActive Logistic System
INDUS MOTORSINDUS MOTORSPlacing StrategyPlacing Strategy
Indus Motor Dealers Customers
INDUS MOTORSINDUS MOTORSPlacing StrategyPlacing Strategy
Area Number of Dealers
Sindh 8
Punjab 12
N.W.F.P 3
Balochistan 1
Islamabad (Capital)
2
Azad Kashmir 1
StrengthsStrengths
Less Price LevelLess Price Level
Largest Dealership NetworkLargest Dealership Network
Safety Features- First time in PakistanSafety Features- First time in Pakistan
Aerodynamic Body ShapeAerodynamic Body Shape
Warranty- 1 year/20000 milesWarranty- 1 year/20000 miles
Highest Re-sale ValueHighest Re-sale Value
Customer LoyaltyCustomer Loyalty
INDUS MOTORSINDUS MOTORSSWOT AnalysisSWOT Analysis
WeaknessesWeaknesses
Full Payment on BookingFull Payment on Booking
Long Delivery TimeLong Delivery Time
Transportation ChargesTransportation Charges
Change of Price Applicable –undelivered vehicleChange of Price Applicable –undelivered vehicle
INDUS MOTORSINDUS MOTORSSWOT AnalysisSWOT Analysis
OpportunitiesOpportunities
Demand of New DesignsDemand of New Designs
CompetitionCompetition
Easy Purchase through LeasingEasy Purchase through Leasing
INDUS MOTORSINDUS MOTORSSWOT AnalysisSWOT Analysis
ThreatsThreats
Strong CompetitionStrong Competition
Unstable Economy of PakistanUnstable Economy of Pakistan
Import of VehiclesImport of Vehicles
Banking CrisisBanking Crisis
Made in Pakistan AutomobilesMade in Pakistan Automobiles
INDUS MOTORSINDUS MOTORSSWOT AnalysisSWOT Analysis
INDUS MOTORSINDUS MOTORSConclusionConclusion
•Largest Automobile CompanyLargest Automobile Company
•40 % Market Share40 % Market Share
•Pioneer of 3-S ConceptPioneer of 3-S Concept
•Effective Monitoring of DealershipEffective Monitoring of Dealership
•Loyal CustomersLoyal Customers
•Reliable VehicleReliable Vehicle
INDUS MOTORSINDUS MOTORSRecommendationsRecommendations
•Reduction in Advance AmountReduction in Advance Amount
•Delivery Time to minimizeDelivery Time to minimize
•Less Costly vehicle with name of TOYOTALess Costly vehicle with name of TOYOTA
•Delivery Charges waiverDelivery Charges waiver
•No price change for undelivered vehiclesNo price change for undelivered vehicles
•Promotions should be startedPromotions should be started
•Test drive facility at all DealersTest drive facility at all Dealers
INDUS MOTORSINDUS MOTORS
THANK YOUTHANK YOU