toyota vineet chaudhary-nit jalandhar
TRANSCRIPT
![Page 1: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/1.jpg)
At the heart of a great brand is a great product
![Page 2: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/2.jpg)
Toyota
![Page 3: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/3.jpg)
All Started with a Vision by Kiichiro Toyoda in 1937
![Page 4: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/4.jpg)
Toyota came long way in its 80-year journey
![Page 5: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/5.jpg)
Toyota’s Global Market Share
![Page 6: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/6.jpg)
![Page 7: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/7.jpg)
Entry into luxury division in 1989
![Page 8: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/8.jpg)
Promised an Unparalleled Experience
![Page 9: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/9.jpg)
• Started Competing with all type of automakers on the globe
• Entered into best luxury segment in market
How Lexus changed the perception of Toyota in the market?
![Page 10: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/10.jpg)
Surpassed Both BMW & Mercedes Benz in 1991
![Page 11: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/11.jpg)
![Page 12: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/12.jpg)
It was brought into market through Total Youth Oriented Marketing Programme
![Page 13: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/13.jpg)
![Page 14: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/14.jpg)
1. Toyota’s JUST In TIME Manufacturing
Method
![Page 15: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/15.jpg)
2.
Traditional Advertising Huge
Dealerships Across the Globe
Fours Sales Channels-Toyota, Corolla, Toyopet & Netz
![Page 16: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/16.jpg)
3. • Being Customer-Feedback Oriented• Keeping in mind the Demographic and
Geographic Changes
![Page 17: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/17.jpg)
Variety of cars available for all type of customers
4.
![Page 18: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/18.jpg)
5. “If there’s a market segment where we are not present, we go there” by Tatsuo Yoshida, Auto Analyst Toyota
![Page 19: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/19.jpg)
Toyota’s Strengths:• Margins are much higher than
its direct peers.• Captured most of North
America’s auto market share.• Quality = SuperiormostChallenges ahead:
• Unable to stay ahead of GM in the Chinese market
• Delay in Toyota’s ability to deliver mainstream eco-friendly vehicles
![Page 20: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/20.jpg)
Conclusive Portrait:When Toyota was founded?
How does it start?
Became the world’s largest automaker
But How?
Remember Five Points?1. Just in time2. Marketing Strategy3. Customer-Feedback 4. Added Variety5. Accessible to all
StrengthsChallenges
World’s Largest
![Page 21: Toyota Vineet Chaudhary-NIT Jalandhar](https://reader034.vdocument.in/reader034/viewer/2022051007/587f00291a28ab35528b6ceb/html5/thumbnails/21.jpg)
DISCLAIMERCreated by Vineet Chaudhary, NIT Jalandharduring a Marketing Internship,By Prof. Sameer Mathur, IIM Lucknow