Toyota’s Drive to the TopTristan James and Ben Humphrey

The Toyota Brands Toyota

-Reliability

-Fuel Economy

-Low Initial Cost

-Low Maintenance

-Best selling car in America

Toyotas Second Brand Lexus

-Luxurious: The first Lexus that came out in 1990 became Americas best selling luxury car

-Distance from Toyota

-Safety

The New Kid on the Block Scion

-Targeting the Youth Market

-Customization

-Sponsoring Events, American Dream Test Drive

-Low Cost

-Close to the Toyota Brand

2007 Hybrid Sales Ford Escape: 11,444 Honda Accord: 2,044 Honda Civic: 17,141 Nissan Altima: 1,984 Lexus RX400h: 8,657 Toyota Camry: 28,070 Toyota Highlander: 12,502 Toyota Prius: 94,503 Total for the vehicles above: 181,185

Toyotas Market Share of Hybrids Toyota currently has sold 143,732 hybrids 79% of the total hybrids sold in 2007 52% of which have been the Prius

According to electricdrive.org

Toyota Hybrids Prius Hybrid Starting at $22,175 1.5-Liter 16 valve 4 cylinder 76 hp MPG (city/highway): 60/51

Toyota Hybrids Highlander Hybrid Starting at $32,490 3.3-liter DOHC, 24-valve VVT-i V6 208 hp MPG (city/highway): 32/27

Toyota Hybrids Camry Hybrid Vehicle Information Starting at $26,200 2.4-liter DOHC 16-valve VVT-i 4-cylinder Hybrid 147 hp MPG (city/highway): 40/38 (FWD)

Lexus Hybrids LS Hybrid Vehicle Information Starting at $104,000 5.0-Liter V8, 438 hp ECVT MPG (city/highway): 20/22 0 - 60 mph in 5.5 sec All-Wheel Drive

Lexus Hybrids GS Hybrid Vehicle Information Starting at $54,900 3.5-Liter V6, 340 hp ECVT MPG (city/highway): 25/28 0 - 60 mph in 5.2 sec Rear-Wheel Drive

Lexus Hybrids RX Hybrid Vehicle Information Starting at $41,180 - $42,580 3.3-Liter V6, 268 hp ECVT MPG (city/highway): 32/27 0 - 60 mph in 6.9 Front- or Part-Time AWD

Future of Toyota Continue 3 brands

Market Each Brand Independently Product, Price, Place, and Promotion

Use Image and new technology to rule the market