tp200908
DESCRIPTION
Tipping Point update August 2009TRANSCRIPT
How is it actually useful?
• Staying current – quickly (replacing RSS)• Customer service channel (eg ComCastCares)• Promote new products / developments (RT)• Ask for feedback; find case studies• Communicate special offers (location)• Develop communities (eg Qantas)• Proactive & visible response to complaints• Brand building comps (eg pitch)• Recruitment – eg ComScore:• Yammer
Using Twitter quickly & effectively
8
Your twitter/FB feeds
= Industrynews
Your saved searches = Client news
Title
Alert clients to problems…
A way in to advise on MBF on a Twitter strategy?
I can’t find an MBF Twitter account.
Seesmic • http://seesmic.com/ • Set up client/topic searches• Some people to consider following:
– Mikewalsh– comScore– DMKT– BankTechNews– Theracv – and any other clients twittering– arrington – googlemaps
(interesting but maybe too much irrelevant chatter!)– Notsethgodin / NotGodinREPOSTs– Kcaruthers– Jolieodell
Snippets• Google wave wave.google.com• FaceBook staff doubling; US Reader’s Digest opting for
bankruptcy• US Q2: Radio ads down 24%; B2B print ads down 30%;
digital up 10% • Half Au online spend goes overseas• Yahoo US finance news/info traffic 17 times Google’s• Google - live traffic info for maps / mobile• Words move me move me launched – niche twittering• Unilever drops agency, crowdsources TV ad• Paper thin video player in Entertainment Weekly mag ad• Ads integrated into content perform better than large ads