tpcc presentation september 25, 2012 missoula tdm program review image fromflickr prizrak2084
TRANSCRIPT
TPCC Presentation
September 25, 2012
Missoula TDM Program Review
Image fromFlickr prizrak2084
Overview
Project Recap
Project schedule
Draft Recommendations & Organizational Plan
Organizational recommendations
Programmatic recommendations
Plan Implementation & Monitoring
Program cost, budget, and potential funding sources
Performance measurement process2
3
Project RecapPhoto Source: holotone
Study Process
4
-Stakeholder Outreach- Peer Review
Phase I: March -
April
- Program Assessment- Draft org
alt - Evaluation Framework
Phase II: May - June
- Org Evaluation
-Recommended Org
Structure
Phase III: July
- Org Plan
Phase IV: August -
September
- TPCC Adoption
Phase V: October
5
Draft Recommendations & Organizational Plan
6
4 Key Outcomes of this Plan
Improve organizational structure – Roles & responsibilities– Collaboration – Efficiency
Define TDM program priorities
Identify additional program funding opportunities
Develop a performance measurement process
7
City Transportation Department/
Section
Downtown Employer Outreach
MPCParking Access Manage-ment
ASUMUM
Transit &
Outreach
MR TMA
Vanpool service
Mountain Line Transit service
Downtown Leadership Committee
TPCC Oversight Committee
District Based
Employer Outreach
Travel Options Consortium
Travel Options Group (MIM)Transit, youth,
Bike/Ped, Employer,
Individualized Marketing
1. Centralize Travel Options Programming
Maintain MIM brand– MIM Downtown– Regional MIM Employer Outreach
(N Reserve, University, Midtown)
Consolidate City Bike/Ped Office under Travel Options Group
Centralize and focus youth outreach
Manage transit marketing 8
Lead Agency: City Transportation Department (recommended)Partners: City Bike/Ped Office, MUTD
2. Focus Marketing & Outreach
Develop an individualized marketing program for neighborhoods and employment sites
Phase out Way to Go! Club and designate funds to youth, individualized marketing, and transit marketing
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Lead Agency: Travel Options Group Partners: City Bike/Ped Office, MUTD
3. Establish Downtown Leadership Group
Build on strength and success of current downtown organizations
Develop access management strategy
Approve work plan for MIM Downtown
10
Lead Agency: Travel Options GroupPartners: Travel Options Group, MRA, DDA, MUTD, ASUM, MR TMA, St. Patrick’s
Source: flickrDwarfVader
4. Dedicate MPC Funding to TDM/Access Management
Designate a dedicated portion of parking revenue to downtown TDM programs
Priorities set by Downtown Travel Options Leadership group
Develop access strategy that integrates parking management and TDM programming
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Lead Agency: MPCPartners: Downtown Travel Options Leadership Group
Missoula Downtown Master Plan
12
Missoula Downtown Master Plan calls for a multimodal access and circulation to support planned downtown development
5. Establish TDM Consortium
Collaborative forum for regional travel options
Identify target markets and funding opportunities
13
Lead Agency: Travel Options Group Partners: MUTD, ASUM, MR TMA
6. Develop Capacity for Transit Marketing
Partner with Travel Options Group to launch individualized marketing alongside transit routes
Build staff capacity to increase transit pass sales
Participate in Downtown Leadership and TDM Consortium groups
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Lead Agency: MUTDPartners: Travel Options Group
7. Improve Vanpool & Carpool Service
Attend & participate in TDM Consortium meetings
Survey existing riders annually
Submit quarterly reports to TPCC Oversight Committee
Work with TPCC to reconcile waiting list and vehicle procurement process
15
Lead Agency: MR TMAPartners: TPCC and MDT
8. Improve ASUM/MUTD/MR TMA Partnerships
Partner on grant funding opportunities
Establish plan to implement more vanpools that serve university market
Attend Downtown Leadership Committee and TDM Consortium to ensure University services are included
16
Lead Agency: ASUM Partners: ASUM, MUTD, MR TMA
9. Formalize TPCC Role as Oversight Committee
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Approve workplans and performance targets for each CMAQ funded program
Receive updates on quarterly reports from CMAQ funded programs
Evaluate programs annually
Lead Agency: TPCCPartners: CMAQ-funded TDM programs
Drove alone69%
Car-pooled
8%
Public transit
2%
Walked7%
Taxi, mo-
torcy-cle,
bicycle8%
Worked at home6%
Missoula Mode-Split Data, 2010
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Plan Implementation & Monitoring
Recommended CMAQ Funding Allocation
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Program
Recommended Estimate 2013-2014
CMAQ Funding Key ChangesTravel Options Group (City Bicycle and Pedestrian Program, MIM, and MR TMA school outreach)
$378,200 Consolidates Bike/Ped, and MIM CMAQ funds;
shifts $14k from MR TMA to Travel Options
MUTD (Service Operations) $310,000
MR TMA (Program Operations & Capital)
$87,200 Shift $14k to Travel Options for school
outreach
Public Works (Bicycle and Pedestrian Striping)
$40,000 Designated funds
City & County Public Works (Street Sweepers)
$240,000 No change
Total $1,055,400
Source: Missoula TIP (Revised)
Note: $378k available for programs & outreach
Program
Other Funding Sources
CMAQ Funds Needed (Includes
13.42% local match)Total Funds
NeededTravel Options Group Staff Travel Options Supervisor (1.0 FTE) 67,098$ 67,098$ Downtown Employer Outreach Coordinator (1.0 FTE) 45,683$ 45,683$ Bike/Ped Program Coordinator (1.0 FTE)* 60,045$ 60,045$ Youth Outreach & Lead Bicycle Ambassador (0.75 FTE) 34,263$ 34,263$ Bike Ambassador Intern/Event Assistance (0.15 FTE)* 4,320$ 4,320$ Transit Marketing Coordinator (0.50 FTE) 22,842$ 22,842$ Administrative (1.0 FTE) 38,831$ 38,831$ Travel Options Group Staff Subtotal 64,365$ 208,716$ 273,081$ Travel Options Program Activities Bike/Ped Safety & Promotion 14,700$ 14,700$ Bike Racks 3,000$ 3,000$ Youth Outreach Materials 20,000$ 20,000$ Individualized Marketing 40,000$ 40,000$ Community Events (BWBW & Sunday Streets) 13,000$ 13,000$ General Admin* 6,602$ 30,103$ 36,705$ MIM Downtown 20,000$ 20,000$ Other Employment Center Employer Outreach 30,000$ 30,000$ Travel Options Program Activities Subtotal 6,602$ 170,803$ 177,405$ MUTD Admin Fee 3,000$ 3,000$ MDT IDC** 23,311$ 23,311$ Travel Options Program Total 70,967$ 405,829$ 476,797$ (Funding Gap - only $378,200 CMAQ funds available) (27,629)$ *Other Funding Sources = City General Fund**Assumes CMAQ funding continues to be passed through from MUTD via FTA
Travel Options Group Budget (with funding gap)
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Program
Other Funding Sources
CMAQ Funds Needed (Includes
13.42% local match)Total Funds
NeededTravel Options Group Staff Travel Options Supervisor (1.0 FTE) 67,098$ 67,098$ Downtown Employer Outreach Coordinator (1.0 FTE)** 22,842$ 22,842$ 45,683$ Bike/Ped Program Coordinator (1.0 FTE)* 60,045$ 60,045$ Youth Outreach & Lead Bicycle Ambassador (0.75 FTE) 34,263$ 34,263$ Bike Ambassador Intern/Event Assistance (0.15 FTE)* 4,320$ 4,320$ Transit Marketing Coordinator (0.50 FTE)*** 22,842$ 22,842$ Administrative (1.0 FTE) 38,831$ 38,831$ Travel Options Group Staff Subtotal 110,048$ 163,033$ 273,081$ Travel Options Program Activities Bike/Ped Safety & Promotion 14,700$ 14,700$ Bike Racks 3,000$ 3,000$ Youth Outreach Materials 20,000$ 20,000$ Individualized Marketing 40,000$ 40,000$ Community Events (BWBW & Sunday Streets) 13,000$ 13,000$ General Admin* 6,602$ 30,103$ 36,705$ MIM Downtown** 10,000$ 10,000$ 20,000$ Other Employment Center Employer Outreach 30,000$ 30,000$ Travel Options Program Activities Subtotal 16,602$ 160,803$ 177,405$ MUTD Admin Fee 3,000$ 3,000$ MDT IDC**** 2,207$ 2,207$ Travel Options Program Total 126,650$ 329,042$ 455,692$ Funding Surplus: $378,200 CMAQ funds available 49,158$ *Other Funding Sources = City General Fund**Other Funding Sources = MPC ***Other Funding Sources = MUTD****Assumes CMAQ funding continues to be passed through from MUTD via FTA
Travel Options Group Budget (without funding gap)
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Funding gap potentially reduced by investments from MUTD & MPC
Travel Options Program Priorities
Higher Priority: MIM Downtown Regional Employer
Outreach Individualized Marketing Bike/Ped Safety &
Outreach
Lower Priority: Bike Ambassadors Youth Outreach Community events
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Tracking Program Performance
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Inputs• Outreach• Marketing
Outputs/Direct Effects
• Awareness & satisfaction
• Participation • Alternative mode
use
Outcomes• Travel Impacts
• Emissions reduced
• Costs saved
Cost Effectiveness
How will Missoula Measure Performance?
24
Performance measures will be quantitative, qualitative, and program-specific:
Travel Options Group
• # of people reached
• Mode shift in target area
• # of presentations to schools
• Walk to school counts
MR TMA
• Cost per revenue mile
• Size of active wait list
• Wait time for vanpool assignment
• # of active vanpool participants
• Seat utilization on existing vanpools
MPC
• Dollars invested in TDM programs
• # of employees traveling by non-SOV modes to downtown
CMAQ Funding & Performance Monitoring Process
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CMAQ Funding
Prioritized Every 4 Years in
LRTP
Travel Options
Performance Measures
Performance Commitment
s in Recipient
Work Plans
Quarterly Reporting to
TPCC and MDT
Annual Report to
TPCC
Annual Evaluation
by the TPCC Oversight Committee
Funding Allocation
Performance Monitoring
TDM and the LRTP
Recommendations will help Missoula achieve LRTP goals cost effectively
Mode split targets and other performance measures should align with LRTP goals and performance monitoring processes
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Photo: Metro RTO
Next Steps
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September Send Draft Plan to TTAC, TPCC, and Program Directors
September 25 Comments due from TTAC, TPCC, and Program
Directors Present to TPCC
October Submit Final Plan TPCC Plan adoption
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