tpo magazine 2013 - business-to-business video

7/28/2019 TPO Magazine 2013 - Business-to-Business Video

1/13Summer 2013 1

ROBOTIC

TELEPRESENC

TALE OF THE TAPE

TELEPRESENCE

YOUR GUIDE TO VISUAL COLLABORATION

UMMER 2013THE INTER-COMPANY VIDEO ISSUE

PLUS:VISUAL COLLABORATION FOR AGILE SOFTWARE DEVELOPMENT AND SCRUM WEBRTC REALITY CHE

DELOITTE:Open for Business atthe Speed ofLight

DeloittesJerome Oglesby (left

Aaron Roe (right) are connectin

the firm to 185 companies a mo

generating revenue, saving clie

money, and making Deloittesexpertise available globally.
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2/1316 www.TelepresenceOptions.com

B2B(or business-to-business) videocon

erencing has been a vexing challengeeversincethersttwocompaniesowningvideo equipment realized they couldnt easily call each other.Intra-Companyvideoconerencingisnowwellestablished,withmillionsaroundtheglobeenjoyingandexperiencingthebenetsdaily. Users are learning that videoconerencing really isnt

just about saving travel costs anymore, its about productivity,eciency,andgaininganedgeoveryourcompetitors.Withtheseinherent benets o visual collaboration now proven beyonddoubtbytherst-handexperienceotheusersthemselves,thedemand or inter-business visual collaboration is expectedlysurging and the rewards are great. Improving the ability tocollaborate with partners, vendors, and customers improves

boththeutilityandROIotheexistingbase.

Why is inter-company videoconerencing even a problem?We gured out how to make all the telephones in the worldconnect easily, sowe should be able to do the same thingor

videoconerencing, right? Unortunately, its not that easy. Tetechnology, and perhaps the industry itsel, has been subjecttoparticularly challenging hurdles.TeB2BVCstorycontainsalistosuccessesandailures,butintheend,itcomesdowntoaddressingourmajorproblemareas.

Four raditional Barriers

o B2B Video Interoperability:TeexistingVCsolutionsonthemarketdo

notallconnect,orconnectwellwitheachother.Tesituationhasgreatlyimprovedinthelastewyearsasacombinedresultovariousapproachestotheproblem.

Dialing Plan:Howdoweactuallymakethecall?elephoneshaveuniversalnumbers,videosystemsdonot.

Experience/QoS:Networkissuescandestroyavideocall.YourIteamcanprotectcallsinsideyourprivatenetwork,butorB2Byouneedreliable,qualitycallsoverthepublicInternetand/orcapableprivatenetworkexchangestoconnect.

Security:Creatingmassivetracbetweenaprivatebusiness

networkandthepublicInternetisboundtocreatebothrealandimaginedconcerns.

VIDEOCONFERENCING INTEROPERABILITY ISSUES

Ingeneral,asolutionthatprimarilytalkstoitselisanextremelytough sell. Exceptions do exist, but they have unique andcompelling benets to overcome this weakness. For example,Skype mainly talks to Skype, but its massive (600+ million)userbasereducesthisconcern.Similarly,Facetimeisanislandtechnology, but its deep integration with the basic phone appon the iPhone allows it to be successul regardless. However,thismodeldoesnottranslatetothebusinessworld.Tereisno

B2B VIDEO

CONNECTING WITH PARTNERS,VENDORS, AND CUSTOMERS
http://www.telepresenceoptions.com/http://www.telepresenceoptions.com/


3/13Summer 2013 17



B2B Video: Connecting with Partners, Vendors, aMost companies have a vast array of stake-holders that would benet from inter-company v

demand-chain partners, vendors, and customers. Here is a visualization of a small fraction o

Research & Development Lab

Connected to: R&D Partners

R&D Suppliers

Consultants

Los Gatos

SingaporeAsian Pac Headquarters

Rentable Publicly-Available Videoco

Rooms, Cloud-based Video Interope

Downloadable Software Clients

Your CoCollabo

JobInterviews Customers

Vendors DisasterRecovery

Connected to: Asia Pacic Public Relations

Oshore Software Development

Oshore Manufacturing

Video Networ

Visualizing Your B2B

Video Ecosystem


5/13Summer 2013 19

stomersections. These include both supply and

ntial connections.

g and Telepresence

atforms, and

nys Visualn Network

Connected to: Manufacturing Suppliers Partners Remote Field Maintenance Logistics Vendors

es

DallasManufacturing and Warehouse

Federal Division &Government Aairs

Washington D.C.

Connected to: Public Relations

Lobbyists

Corporate Headquarters

New York City

Connected to: Outside Counsel

Public Accountancy

Investment Bank

Instititutional Investors & Analysts

Advertising Agency

ons Center (VNOC

stomer-Facing

eo Call Center



business class VC product/service with the market dominancethatSkypeorApplehaveintheconsumerworld.Tatmeansweneedahigherlevelo interoperabilitybetweentheexisting(andcompeting)videoconerencingsolutions.

Asrecentlyasveyearsago,theinteroperabilitysituationinthebusinessclassvideoconerencingindustrywasanembarrassment.Even solutions rom diferent vendors that supposedly were

usingstandardprotocolswouldhavetroubleconnectingwithullunctionality.Tingshavevastlyimprovedinrecentyears,and youcan reasonably expect a quality call between todaysstandards-basedsystemsromthetopvendors.Butwiththatinteroperabilityproblemgoingaway,newonesarearising.Wenolongerjustwanttocallromonestandardmeetingroomtoanother,wewanttoconnectwithanever-increasingvarietyooptions.Forexample,thereisgrowingdemandorconnectivitybetween the high-end, multi-screen, multi-codec telepresencerooms and basic meeting rooms. Between multi-screen andmulti-codec systems there are issues with interoperability tomaintaineye-lineandspatialaudio.Orbetweenmeetingroomsand desktop PC clients, tablets and smart phones. Not only

must all o these disparate devices connect, they must do soinawaythatlendsitseltoacomortable,productive,meetingexperience.AcompellingB2Bprogramcantsimplyconnectourmeetingroomstoeachother;itshouldbeabletoconnectalloourworkerstoeachother,onthedeviceotheirchoosing.

VIDEOCONFERENCINGS LACK OF GLOBAL DIALING PLAN

Organizationsoensetupaninternalvideoconerencingnetworkor theirenvironment.Tisgenerally consistsoVCendpointsin meeting rooms, mobile/desktop VC licenses or individuals,and the inrastructure required to support it all. Whether theyuseanoutsidemanagedserviceprovider,orpurchasetheirown

inrastructureandhireinternalsupport,theresultisaull-serviceVCdeployment.Tisprovidesenormousbenets,suchascreatingaprivatedialingplan(dialcoworkersbynameromadirectory),aswellasdealingwithsecurityandqualityissues.However,theinternalvideonetworkbecomesacommunicationisland.

Inmanyways,theseinternalVCnetworksarealotliketheinternalphonenetworkatmanyorganizations,astheyallowustodialbydirectory, name or short extension. However, there is one keydiference:theinternalphonesystemsgenerallyallowyoutodial9togetanoutsideline.Inthevideoconerencingworld,thereisnostandardequivalenttodialing9.Moreimportantly,thereisnouniversal,globaladdressingsystem.Eveniyoucoulddial9ona

VCsystemtogetout,itwouldntsolvetheproblembecausethereisnouniversalglobaldialingsystemtorelyon.Inotherwords,aerhitting9,whathappensnext?

VIDEOCONFERENCING'S NEED FOR QOS

raditional videoconerencing signals were not just bandwidthhogs,butbandwidthsnobs.Inotherwords,theydidntjustusealotobandwidth,theyrequiredaprotected,QoSnetwork.Aslittleasonepercentpacketlosscouldruinavideocall.CallsoverthepublicInternetwereanightmare.Businesseshadtheabilitytodesign,congureandprotecttheirinternalnetworkstoallowor quality videoconerencing trac, but B2B was a problem.

Advances in inter-business QoS networks, the resiliency ovideoconerencingprotocols, and the public Internet itselhaveimprovedthesituationgreatly.However,itremainsaconcernorheavyB2Bvideoconerenceusers.

VIDEOCONFERENCING SECURITY CONCERNS

SecurityisaprimaryconcernoranyaspectoamodernIP-baseddataor communications network.Aerall,computernetworks

are generally connected in one way or another to the publicInternet,whichhasnoshortageounsavorycharacters. Insomeways, videoconerencingdoeshavepowerul, inherent security.For example,VC tracis generallyencrypted withthe 128-bitAESsecurityprotocol.Althoughanythingistechnicallypossible,thereisnocurrent,practicalmethodorhackingthisencryptioninrealtime(althoughwestillwouldntputitpasttheintelligenceagenciesomultiplesovereigngovernments).Tereore,thereislittlereasontobeconcernedthatanoutsidepartywillinterceptyoursignalandbeabletoactuallylistentoyouraudioeedandseeyourvideo.TerealvulnerabilitiestoyourmeetingsecurityarelikelytoresultromhumanailuresthanVCtechnologyailures.For example, leaving your meeting room system set to auto-

answer,withsensitivematerialsleinviewothecamera,wouldbeanobviouslybadpractice.

Terealsecurityconcernhereisn'tthevideoconerencingsessionitsel;itstherestoyournetwork.Attheriskooversimpliying,wehaverewallsthatprotectourinternalnetworks.TereareaewportsintherewallthatlettrustedinormationtopassbetweenourprivatenetworkandthepublicInternet.Ingeneral,therewallsallowconnectionsgeneratedrominsidetherewall(aworkercheckinghisemail,orbrowsingtheInternet)butwillnotallowpeopleontheoutsidetostarttheconnection(ahackertryingtobreakintoyourles).raditionalvideoconerencingsolutions

workedwellinternally,butstruggledtoconnectthroughrewalls,orcingnetworkItoeitheropenextraports,orevenplacetheVC systems outsideo theFirewallin the DMZ (demilitarizedzone).Bothothesesolutionshaveobviousdrawbacks.AmodernB2Bsolutionshouldincludeadrawback-reewaytotraversetherewallwhilemaintainingsecurity.

odays B2B OptionsTerearea largenumberovendorsandorganizationsworkingtocracktheB2Bpuzzle.Whilethetechniquesusedvarygreatly,they basically all under two major categories. Perhaps notunexpectedly, the two basic approaches somewhat ollow the

audioworld.

AUDIO: B2B MULTIPOINT CALLS

Dial-in, ormeet-me rooms, arethe deault solutionorbusinessaudio conerencing. Users are comortable and amiliar withtheworkowosimplycallingintoavirtualroom.Meetinghostsalsoenjoy theadministrativecontrolsthat generallyaccompanythesesolutionsallowingthemtolocktheroom,manageparticipants,etc.

AUDIO: B2B POINT-TO-POINT CALLS

Teglobal,universal,phonenumberingsystemthatwealltakeorgrantedisamazinglypowerul.Whilesomeusersdomakepoint-


7/13Summer 2013 21

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9/13Summer 2013 23

to-pointcallsusingmeet-merooms(totakeadvantageoeatureslike scheduling and recording), the majority o point-to-pointbusinesscallsaredirectlydialed.

VIDEO: B2B MULTIPOINT CALLS

In general, multipoint video meetings rely on some piece oinrastructure(hardwareorvirtualized)tohostthemeetingand/or appropriately route the video and audio eeds between the

meetingparticipants.Fromauserperspective,multipointvideogenerallyunctionsmuchlikeanaudiomeet-meroom.Userscallintotheroom(ortheroomcanbesettocallouttoparticipants),andhostsmayhaveaccesstoanumberomoderationeatures.Unortunately,ihostedonsite,themeet-meroominrastructurebecomes dicult toreachrom outsidecallers due to the ourbarriersdiscussedabove.

Te market has responded by ofering of-site inrastructure,hosted in the cloud. Te evolving cloud term is commonlyusedtoreertoanysolutioninvolvinginrastructure(virtualizedorhardware-based)hostedoutsideoyourorganizationyeteasilyreachable through a typical business rewall. As long as this

criteriaismet,anyoneconnectedtothepublicInternetwhetherinternalorexternaltoyourorganizationcandirectlyconnecttothemeet-meroom.

Cloud-video services are a rapidly expanding market, with anumberooptionsromestablishedVCvendorsaswellasanever-increasinglistoemerging,potentiallydisruptiveupstarts.Tereisnothingclosetoaconsensusonhowvideoservicesshouldbedesignedorthesmalltomediumenterprise.Packages,pricing,leveloserviceandeaturesetsvarygreatlyromvendortovendor.Teexpectationisthatoverthenextewyears,themarketwillmakeitspreerencesclearandsmartvendorswillquicklyadapt.

Cloud services address the our barriers to B2B adoption asollows:

Security: Rather than having to potentially open a number orewall ports, or accept connection requests rom a largenumber odisparate locations, anorganizationusing a cloudservicesimplyhastoveriythattheconnectiontotheserviceitselissecure.Mostcloudserviceprovidersarewellawareothe importance o security and are prepared to ofer detailsregardingthesecuritytheyhaveinplace.

Interoperability:Tisisactuallyapowereatureothetopcloudservices,whicharedesignedtospecicallysupportavarietyo

connectiontypes.Systemsthatcantdirectlycalleachother(i.e.aSIPbasedsystemandanH.323basedsystem)wouldnormallyhave to use some sort o gateway to make the connection.Gateways can be expensive and tend to require a bit o Isupport. Cloud solutions with inherent interoperability canallowvariousVCsolutionsandeventraditionallyconsumer

videosolutionslikeSkypeandGoogletechnologiestoalljointhesamemeet-meroom.Inact,thiseatureworkssowellandissopowerulthatmeet-meroomsareoenusedinpoint-to-point meetings to provide interoperability between solutionsthatotherwisecouldnotconnect.

Dialing Plan: One could argue that cloud solutions does not

technicallyresolvethedialingplanissue,buttheydoprovideanefectivework-around.AcloudserviceusermaynotbeabletodirectlydialaB2Bconnectiontoanoutsideparty,butintheend,allparticipantscaneasilyconnecttothemeet-meroomandcollaborate.Whiledirectdialingmaybeamoreintuitiveand amiliar workow or quick ad-hoc calls, todays cloudservice users are quickly becoming comortable using videomeet-meinvitesoradhoc,aswellasscheduledmeetings.

Experience/QoS: Experience/QoS: Many organizations simplypurchaseQoSbandwidthorinternaltracandevengetQoSconnections directly to their service provider to ensure thequality o on-site video. Tis approach assures high qualityreliable, video trac or anyone wishing to make a B2BconnectiontoanothercustomerothesameserviceproviderwhoalsohasQoSinplace.However,manyB2BservicesresultinatleastsomeconnectionsgoingthroughthepublicInternetwhereaqualityconnectionisnotguaranteed.oaddressthismany video conerencing providers are implementing ever-advancing videoconerencing soware designed to provide aresilient,qualitycallintheaceopublicInternetweaknesses.

VIDEO: B2B POINT-TO-POINT CALLSPeople are oen surprised to learn that there isnt a usableuniversaldialingexchangeorvideoasthereisorthetelephone.It seems soobvious, but thevideoconerencingindustry grewunderverydiferentcircumstancesromthephoneindustry.Intheearlydaysthecompetitionbetweenvendorspreventedthemrom working togetheron universalvideo standards, so therewaslittlelikelihoodoworkingtogetheronadialingplan.A

video service providers entered the game in more recent yearstheydiscoveredaworldwhereeachcustomerwasessentiallyitown videoconerencingisland, behind a rewall,withits ownprivatedirectory.

odayefortsarebeingmadeinthedirectionoauniversaldialingplanthroughvideonetworkexchanges.Inthesimplestoterms,any organization that joins the exchange connects each o its

videosystemstotheexchange.Eachsystemgetsauniquedialingcodeandhastheopportunitytobelistedintheexchangesinter-businessdirectory.Anyvideosystemlistedwiththeexchangecandirectlydialanyothersystemwithintheexchangeandcompaniescanchoosetoonlymaketheirlistingsknowntospecicpartners

vendors and customers. Exchanges are growing and ndingadoption,buttheirvaluecontinuestobelimitedtothenumberoothercustomersothesameexchange.

VideoexchangeservicesaddresstheourbarrierstoB2Badoptionasollows:

Security: As with cloud services, exchange providers are wellawareotheimportanceosecurity.Ataminimumexpectrulesromthemthatonlyallowtractoowbetweenpre-approvedcompaniestopre-approveddevices.

Interoperability: Some exchange services also ofer gatewayunctionality. However, in general, exchanges are primarilymarketed towards connecting standards-based business class

videoconerencingsystems.Contd on page 58 >



> Contd from page 23Dialing Plan:Tisisanimportantaspectoavideoexchange.

Everysystemhasauniquenumberand/ordirectoryentrythatworksorbothinternalandexternalcalls.

Experience/QoS: Exchanges oen connect disparate networksusing disparate QoS tags to match tags and ensure qualityconnectionbetweendiferentorganizations.Teexchangehaslistingsorsupportpersonnelandbothsidesothecalltox

anyproblemsthatmayoccur.

Te Right Approach For Your

EnvironmentTe success o both video exchanges and cloud-based servicesistestamenttotheactthatthereisnotyetaone-size-ts-allapproach. o gain some clarity about what to consider whencreatingavideoconerencingenvironment,wespoketoanumberoplayersinthespace.TeollowingorganizationswerechosenasexamplesovariousapproachestoB2B,notasacomprehensivereviewoallthecompaniesinthisgrowingspace.

AT&TWhen weget our phone service rom A&, weget a uniquephonenumberallowing anyone tocall us. It makes sense thatA&wouldwanttooferthesamepowertoitsvideocustomers.However,thisisntthesamesituationastheearlydaysotelephonywhenMaBellwasabletocreateaglobaltelephonedialplanandassuretheentireworldwouldbeapartoit.Recognizingthis,A&isaddressingtheissuethroughacombinationooferingits own video exchange and partnering with other exchangeproviders.

Te A& business exchange includes over 130 organizationsglobally, representing thousands o videoconerencing systems.Recent agreements with Polycom, ata, -Systems, the OVCCandotherindustrypartiesservebothtoexpandthescopeandtoincreasethevalueoA&sbusinessexchange.

IPV GATEWAYS

PatMontani,CEOoIPVGateways,ishostingmillionsominuteso

videoconerencingtracandisperhapsoneothemostimportantcompaniesyouhaveneverheardo.AccordingtoPat,IPVmoveshalothevideotracinNorthAmerica,butitisallthroughpartnershipswithserviceprovidersandcarriers.IPVisaneutralpartythatdoesnotsellVCequipmentorservicesdirectlytoendusers.Tisallowsthe company to sit in middle and ofer an inter-exchange pointor anyone looking to move video trac. Most importantly, IPVnotonlyhubsthesignalingothecalls(i.e.establishingtheinitialconnection)butalsoprovidesanexchangepointorQoS,security,addresstranslationsand interoperabilitygateways. Inotherwords,IPVpartnerscanaddressallourothebarrierstoB2B.

Montani strongly believes that service providers like Intercall,

Providea and IVCi havea successul model or

videoconerencing supportand will continue to grow.Customers o these types omanaged service providersgenerallyenjoystrongadoptionandROIandreporthighlevelso user satisaction. Tesecompaniesanddozensootherservice providers and carriernetworks are all connected

behindthescenesviaIPV.Itisallhiddenromtheendusers,whosimplytakeitorgrantedthat they caneasily call othercustomers o these serviceproviders.

TELIRIS LENTARIS

eliris is a telepresenceenvironmentvendorandhigh-touch video managed serviceproviderknownoritssupporto multi-screen, multi-codec

telepresenceandmeetingroomenvironments.WespokewithSteveGage, COoeliris, whoexplained thecompanys approachtoB2B.TeLentarissolutionis,atitscore,acloud-based,meet-meinterop room.eliris saw early onthat themeet-me approachsolvesmanyo theB2B barriers, asdescribed above. It was alsoquicktocatchontothescalabilityandcostbenetsoavirtualizedsolution. Asa result, itcreatedLentaris, which Gage claims wastheworldsrstcloud-basedvirtualizedinteroperabilityplatorm.Unlike commercial meet-me rooms, Lentaris is wrapped withelirissacclaimedmanagedservicesandisoneoonlyahandulo providers capable o providing connectivity to higher endtelepresenceroomsusingtheIPprotocol.

AT&T Telepresence Solu/onYour connec/on to the world of video collabora/on possibili/es

Internet, Wi-Fi,4GLTE, VPN

Public Rooms

Guest Access

Value-AddedNetwork Providers

Global ProvidersVideo Exchange

Customer-ownedEndpoints

ManagedService Bundle

Inter-provider

AT&T BusinessExchange

AT&T GlobalMPLS Network

Subscriber ModelAT&T Owned

EquipmentCisco or Polycom

Single-screen andMobile Endpoints

Globe Telecom,Telmex

AT&T or CustomerManaged

Cisco, Polycom,LifeSize

BT, Orange

Alestra, GlobeTelecom

Cisco endpoints

Polycomendpoints

Inter-provider
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11/13Summer 2013 59

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2012 AT&T Intellectual Property. All rights reserved.


13/13

VIDYOWAY

VidyorecentlymadeapotentiallydisruptiveplayinthespacebyannouncingthatitsnewVidyoWayB2Bservicewillberee.VidyosgroundbreakingworkwithH.264SVCprotocolmadeitarguablytherstcompanytoprovidebusiness-qualityvideoconerencingoverthepublicInternet.WhilemostindustryinsidersandusersagreedthattheVidyotechnologyprovidedanexcellentexperience,and the company has enjoyed growth ar beyond the industry

average,itwasperceivedashavingoneweakness:Vidyosolutionscantmakedirectcallstotraditionalstandardsbased(orlegacy,astheywouldsay)videoconerencingsystemswithouttheuseoagateway.

VidyodevelopedVidyoWaytoaddressthisissue.Bothlegacy,andVidyo systemscan call into VidyoWay rooms. SinceVidyoWayisree,thisinefectmeansthateveryallVidyousersnowhaveinherent interoperabilitywith traditional systems,and similarly,all traditional systems now have inherent interop with Vidyo.However,VidyoisnotmerelyoferingVidyoWayasameanstoconnectVidyototraditionalsystems;itsoferingitasareeB2BsolutionorANYenvironment.Forexample,abusinesswithSIP

basedvideosystemscoulduseVidyoWaytoholdB2BmeetingswithcompanyusingH.323endpoints.Testrategyisprettyclear:bygivingitawayorree,VidyohopestocaptureagoodshareoB2Btrac,whetherthetracconsistsotheircustomersornot. When these new VidyoWay users wish to expand theirenvironmentstoincludemoresoware-based,desktopandmobileclients,Vidyoexpectstobethenaturalchoice.

Intheaudioconerencingworldaspeoplemovedtomobiledevices,reservation-lessmeetingsdroveschedulinghardwareportsintooblivion.Videoconerencingisgoingthesameway,and capacityneedstobeavailablewhenyouneed it.With

VidyoWay,peoplewithmobiledevicescannowconnectwiththosewho areusing legacy hardware-based room systems,anddoitonareservationlesssystemandbestoalldoitorree!MartyHollander,SVPmarketdevelopmentatVidyo.

THE OPEN VISUAL COMMUNICATIONS CONSORTIUM

TeOpenVisualCommunicationsConsortiumisanorganizationwith a unique approach to the B2B problem. As a non-prot,theOVCCsgoalis toallowthekeytelecommunicationcarriers,

video managed service providersand vendors to work togetheronsolvingtheB2Bproblemonceandorall.Temissionisbold,but its membership includes some big names necessary or aninitiativeothisleveltowork.

Te OVCC is oen mistaken as a technology standardsorganization,similartotheJC-VC,whichiscurrentlyworkingon the H.265 protocol. Tis is an understandable mistake,but a mistake nonetheless. Te OVCC will not be publishingany protocols; its work is more about policy agreements thantechnologyadvances.Teseagreements are ocused onmakingB2BvideoconerencingassimpleasB2Btelephony.

We spoke withOVCCVice President JohnPoole togeta littlebackgroundontheOVCC,itscurrentstatusandutureroadmap.JohnexplainedthattheOVCCislayingoutatwo-phaseprocess

involvingtwoseparateB2Bstrategies.Ratherthanchoosebetweenvideoexchangesor cloudservices (meet-merooms),the OVCCisgoingullborewithbothapproaches.Atrulyuniversalvideoexchangeistheultimatedream.Everyvideoconerencingsystemwill somedayhave auniversalnumberthatcan bedialed romanyothervideoconerencingsystem,justthewayphonesystemsworktoday.OVCCmembersareworkingtowardsthatgoalanddevelopingonpoliciestoconnecttheexistingexchangeislands.A

videodialtonewillhappen,butitwilltakeabitmoretime.

Meanwhile, OVCC has been able tomove much aster on themeet-me ront. A recent press release noted that six OVCCmembers(A&,BCSGlobal,Airtel,B,Glowpoint,andOrange)developedanOVCCinterconnectnetworktosupportnewOVCCcompliant services.John conrmed that thesenew servicesarealreadybeingoferedbysomeOVCCmembers.PreviousailedattemptsatubiquitousB2Bmaytemperourenthusiasmoractuallsolvingtheproblemintheoreseeableuture.However,inthelasewyearstheOVCChasmadeprogressontheB2Brontandasaresult,theruitsoitsefortsareactuallybeingimplementedtodaybysomeotheworldslargestserviceproviders.

ConclusionTeexamplesabovearebutaewotheoptionsavailabletothoswantingtoconnectwithpartners,vendorsandcustomers.Whilethe optionsmay seem daunting, the act is that B2B islot lesscomplicated,expensiveandconusingthanitwasamereewyearsago.Bottomline:odayssolutionswork,andtheyworkwell.Wenolongerhavetocrossourngersandhopeorthebestwhenattemptingtocalloutsidetherewall.

Tere is no more excuse or settling or audio-only B2B

communications.Youhavevideocollaborationatyourdisposal,andsodoyourpotentialbusinesspartners.GetullROIoutothesesystemsandusethemtoincreasetheimpactandproductivitybusinesscommunications.TPO

ABOUT THE AUTHORDavid Maldow, Esq. is a visual collaboration

technologist and analyst with the Human

Productivity Lab and an associate editor a

Telepresence Options. David has extensive

expertise in testing, evaluating, and explaining

telepresence and other visual collaboration/

rich-media solutions. David focuses on providing

third-party independent analysis and opinion o

these technologies and helping end users bette

understand their visual collaboration options

including video call centers, video network

operations centers, and B2C strategies. You can

follow David on Twitter.com/LetsDoVideo .
https://www.vidyoway.com/Vidyo/pages/index.jsfhttp://www.ovcc.net/http://www.humanproductivitylab.com/en/David-Maldowhttp://www.humanproductivitylab.comhttp//http://www.humanproductivitylab.comhttp//http://www.telepresenceoptions.com/about/https://twitter.com/LetsDoVideohttps://twitter.com/LetsDoVideohttp://www.telepresenceoptions.com/about/http://www.humanproductivitylab.comhttp//http://www.humanproductivitylab.comhttp//http://www.humanproductivitylab.com/en/David-Maldowhttp://www.ovcc.net/https://www.vidyoway.com/Vidyo/pages/index.jsf

tpo magazine 2013 - business-to-business video

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