Tracking the Digital Entertainment Revolution

The DCIA Conference & ExpositionP2P MEDIA SUMMIT LA

23 October 2006

BigChampagne Online Media Measurement

2

Global P2P User Growth Trend

Annual Average Simultaneous Global P2P Users

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

5,500,000

6,000,000

6,500,000

7,000,000

7,500,000

8,000,000

8,500,000

9,000,000

9,500,000

10,000,000

Year 2002 Year 2003 Year 2004 Year 2005 YTD SEP 2006

BigChampagne Online Media Measurement

3

P2P Networks based on Percent of PC's with Client Installed

0.0%

2.5%

5.0%

7.5%

10.0%

12.5%

15.0%

17.5%

20.0%

22.5%

25.0%

Sep-05 Oct-05 Nov-05 Dec-05 J an-06 Feb-06 Mar-06 Apr-06 May-06 J un-06 J ul-06 Aug-06

Gnutella BitTorrent eDonkey FastTrack Ares

G2 Neo Network OpenNap SoulSeek Direct Connect

BigChampagne Online Media Measurement

4

P2P Networks based on Percent of PC's with Client Installed

0%1%2%3%4%5%6%7%8%9%

10%11%12%13%14%15%16%17%18%19%20%21%22%23%24%

Gnutella BitTorrent eDonkey FastTrack Ares G2 NeoNetwork

OpenNap SoulSeek DirectConnect

Sep-05 Oct-05 Nov-05 Dec-05 Jan-06 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06

BigChampagne Online Media Measurement

5

P2P Clients based on Percent of PC's with Client Installed

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Sep-05 Oct-05 Nov-05 Dec-05 Jan-06 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06

LimeWire Azureus BitTorrent Kazaa BitComet Ares BearShare eMule Shareaza WinMX

BigChampagne Online Media Measurement

6

P2P Clients based on Percent of PC's with Client Installed

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

LimeWire Azureus BitTorrent Kazaa BitComet Ares BearShare eMule Shareaza WinMX

Sep-05 Oct-05 Nov-05 Dec-05 Jan-06 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06

BigChampagne Online Media Measurement

7

File Format Breakout Trend

* .exe’s and compressed archives

Format Jul-05 Jul-06

Audio 70.70% 71.25%

All Video 12.59% 19.17%

Pornographic Video 5.71% 6.73%

Feature Film 2.77% 4.41%

Television 1.07% 2.65%

Other Video 3.04% 5.18%

All Images 2.27% 2.84%

Pornographic Images 1.28% 1.92%

Other Images 0.98% 0.91%

Software * 1.91% 2.62%

Other 12.54% 4.12%

TOTAL 100.00% 100.00%

BigChampagne Online Media Measurement

8

File Sharing: Top Television Shows

Trad P2P

Rank Title

1 CSI

2 House

3 Grey’s Anatomy

4 Desperate Housewives

5 Bones

6 Prison Break

7 NCIS

8 Without A Trace

9 CSI: Miami

10 Lost

BitTorrent

Rank Title

1 House

2 CSI

3 Grey’s Anatomy

4 Desperate Housewives

5 Bones

6 NCIS

7 Prison Break

8 Without A Trace

9 Entourage

10 CSI: Miami

BigChampagne Online Media Measurement

9

File Sharing: Top Feature Films

Trad P2P

Rank Title

1 Open Season

2 The Departed

3 X-Men: The Last Stand

4 Lucky Number Slevin

5 Jackass 2

6 The Grudge 2

7 The Fast and the Furious: Tokyo Drift

8 The Sentinal

9 Fearless

10 Inside Man

BitTorrent

Rank Title

1 Open Season

2 X-Men: The Last Stand

3 The Grudge 2

4 Jackass 2

5 The Departed

6 The Fast and the Furious: Tokyo Drift

7 The Lake House

8 Fearless

9 Thanks You For Smoking

10The Texas Chainsaw Massacre: The

Beginning