training guide - the candle boutique · 4 warmers 6 wax 8 diffusers 10 oils 11 scentsy go 14 kids...

PRODUCT TRAINING GUIDE

UK/IE-EN

AUTUMN/WINTER 2018

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To bring value to the world by providing an industry-leading, family-friendly business opportunity selling creative, artistic, high-quality products that WARM THE HEART, ENLIVEN THE

SENSES and INSPIRE THE SOUL.

THE SCENTSY MISSION

SCENTSY DESIGNS PRODUCTS

TO LOVE. Our goal is to create products you and your

customers will love, including:

• Innovative sensory experiences you can

customise as you please.

• Stunning, never-before-seen designs.

• Captivating fragrances that connect your head

and your heart.

THIS IS WHAT WE’RE ABOUT:SIMPLICITY• We avoid the

unnecessary.

• We do the right things,

the right way, through

teamwork.

• We communicate

expectations clearly.

AUTHENTICITY• We do the right thing,

even when no one is

looking.

• We consistently strive

to be the best version of

ourselves.

• We cultivate an

environment of trust by

being open, honest and

respectful.

GENEROSITY• We give more than

we take.

• We are cheerful givers

of our time, talents and

resources.

• We think beyond

ourselves.

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WHAT’S

INSIDE

CHARITABLE CAUSEWe believe happy, healthy families fuel

vibrant communities.

Join us as we partner with World Vision

UK® to help give the most vulnerable

children and their mothers hope

and freedom from fear. World Vision

focuses on the irst 1,000 days — from conception through to

birth and until a child’s second

birthday — to help expectant and

new mums learn the basics about

hygiene, early childhood development,

health and nutrition.

World Vision UK will receive

£7.50/€8.50 from the sale of each Share Your Heart Warmer to help save

the lives of children around the world.

SCENTSY PRODUCT TRAINING GUIDE KEYWe developed this Product Training Guide to

help you understand the beneits of our products, so you can promote them

to your existing customers and reach out

to new ones.

LOOK FOR THESE ICONS AS YOU

EXPLORE THE GUIDE:

DID YOU KNOW?

Build your product knowledge

with fun facts!

KEY DIFFERENTIATOR

See what sets Scentsy products

apart from the competition.

PARTY TIP

Get easy-to-use tips and tricks

to make your parties pop!

4 Warmers

6 Wax

8 Diffusers

10 Oils

11 Scentsy Go

14 Kids

17 Bath Balls

18 On the Go

19 Laundry

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WARMERS HOW IT WORKS:

TURN IT ON.

ENJOY!

ADD THE RECOMMENDED NUMBER OF SCENTSY BAR

CUBES TO THE WARMER DISH, THEN ADD MORE

IF YOU’D LIKE!

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3

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PLUG IT IN.

TYPES OF WARMERS:

DID YOU KNOW

Want to know how many wax cubes to use for the perfect fragrance

experience? Just turn over the warmer dish! All warmers released in

our Autumn/Winter 2017 Catalogue or later are stamped with the recommended number of Scentsy Bar wax cubes to use. If there’s no

number stamped on the bottom of your warmer dish, refer to the chart

posted on the Business References tab of your Workstation. You can

add more or fewer cubes depending on your personal preference, but

it’s a great place to start!

DID YOU KNOW

We offer replacement lightbulbs for every warmer style. This is a perfect

opportunity to offer great customer service — everyone

needs a lightbulb eventually!

WARMEROur traditional warmers melt wax with the heat of

a low-watt lightbulb or heating element and make a

distinct style statement in your home.

ELEMENT WARMERElement warmers feature a heating element to safely

warm wax without a lightbulb.

WARMER + WRAPDecorative wraps encircle a simple porcelain warmer

and are sold with a warmer or separately. When the

warmer is turned on, light shines through the wrap to

create mesmerising patterns. Swap out the wraps for

style versatility!

MINI WARMERPlug them into the wall and bring Scentsy fragrance

and style to smaller spaces like bedrooms, powder

rooms or mudrooms.

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WARMERS

FEATURES AND BENEFITS:


SALES TIPS:

WARMER STANDSElevate your warmer to new heights.

DID YOU KNOW

Scentsy Warmers are designed at our home ofice in Meridian, Idaho, USA, and most of our warmers

are manufactured in China. Why China? Many of the

raw materials used to produce our warmers can only

be found there. China is also home to some of the

world’s inest craftsmen, who use time-honoured methods passed down through generations to

ensure the most beautiful results.

Different warmer styles are available in a

variety of inishes. Use this helpful guide (and icons from the Scentsy catalogue)

to explain the unique craftsmanship that goes

into our warmers.

REACTIVE GLAZE R

For a handcrafted look.

CRACKLE GLAZE C

For a distinct, aged look.

GLOW G

For soft light.

HAND PAINTED H

For brushstrokes.

• Safely warms Scentsy Bar wax with a

low-watt lightbulb or heating element.

• Flame-, smoke- and soot-free.

• Modern and classic designs suit every

decorative taste.

• Some styles can be combined with

decorative wraps for a beautiful, illuminated

scene.

• Lifetime replacement warranty against

manufacturer’s defects.

• Cord-Concealing Warmer Stands, available

in ive designs, showcase warmers while keeping any unused portion of the cord

hidden.

• Traditional Warmer Stands, available in

three designs, protect surfaces in style.

• Encourage your customers to book a

party so they can experience our products

irsthand — and earn free and half-price products!

• Encourage your friends and customers to

make a wish list of everything they want.

Show them how much free product they

could earn if they host a party.

• Follow up a week after delivering an

order to answer any questions and make

sure your customer is using their new

Scentsy products.

• Follow up one or two months after

delivering an order to see if your

customer would like to reorder.

• Make samples of your favourite scents

and set a goal of handing out one to two

samples every day. Make sure you get the

recipient’s contact information and ask

them if it’s OK for you to follow up, or if they

want to receive your newsletter.

• Post ideas of how you use Scentsy products

on social media a couple

times a week. KEY DIFFERENTIATOR

Meticulously crafted, high-end designs are available

at a variety of price points!

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FEATURES AND BENEFITS:• Available in more than 80 fragrances.• Fragrances can be combined to create

your own blend.

• Fragrance intensity can be increased by

adding more wax cubes.

• Designed by award-winning perfumers

and fragrance designers.

• A great value when compared to jarred

candles of similar quality.

• Multiple fragrance categories offer

something for everyone.

• Plenty of variety to suit every mood,

space and taste.

wax

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SHARE THEM ALL!Scentsy Bar fragrances are available in these

sample formats from the Scentsy Family Store:

• Fragrance Testers

• Scented Stickers

Or make your own samples using the Authentic

Logo Wax Molds available from the Scentsy

Family Store.

WHY PARTIES?Scentsy products are made to be experienced!

And there’s just no better way to share

fragrance love than in person — at home, at

your favourite coffee shop or in the staff room.

SALES TIPS:

• Attach your business card to samples and

hand them out at your child’s next sporting

event or activity.

• Create a video showing the easiest way to

remove wax from a warmer and post it on

Facebook or YouTube.

• Keep track of the fragrances your

customers like so you can make other

recommendations and encourage

them to stock up if their favourites

are discontinued.

• Upsell by recommending Bundle & Save

options. When customers buy ive bars in the fragrances of their choice, they get

one free!

• Encourage customers to host a party to earn

free and half-price products.

• Put a warmer, a bar, testers, a catalogue and

order forms in a basket and give it

to your friends and neighbours to share with

others. After a week or so, collect

the orders!

• Download party invitations and gift tags

from the Marketing tab of your Workstation

to add a pretty touch to your parties and

orders.

KEY DIFFERENTIATOR

Scentsy Bars are made from a custom,

high-quality parafin wax blend selected for its scent-loading ability,

melting point and irmness. The result? Long-lasting, authentic Scentsy

fragrance!

DID YOU KNOW

Scentsy Bars are made from safe,

natural and synthetic ingredients,

because you just can’t extract every

fragrance naturally!

DID YOU KNOW

Scentsy offers many lines of

oficially-licensed products — including the new Disney Collection! While these

products are an exciting opportunity

to reach out to fans, many of these

special products have restrictions and

guidelines regarding how they can

be promoted and shared. Licensed

products cannot be purchased using

Host Rewards or Perpetual Party

Rewards. Also, when licensed products

are offered in Bundle & Save deals, all

products within the bundle must be

licensed. For more information, please

consult the Business References tab

of your Workstation, or the Training

Centre for speciic guidance for staying in compliance while promoting oficially licensed products.

DID YOU KNOW

Scentsy Bars should be stored lat in a cool, dry place away from heat and

light. (Your wardrobe is perfect!)

DID YOU KNOW

Our new Cotton Clean-Up from the

Scentsy Family Store is the easiest

way to clean wax out of your warmer.

When you’re ready to change out your

fragrance, place Cotton Cleanup pad

in the melted wax. Within seconds, the

cotton will absorb the wax. To prevent

drips, hold the pad over the dish for a

few seconds until the wax in the pad

solidiies. (Never pour wax down the sink!)

KEY DIFFERENTIATOR

Safer than traditional candles with

no wick, lame, soot or parabens.

WAX

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HOW IT WORKS:

LIFT SHADE.

ADD WATER AND YOUR FAVOURITE SCENTSY OIL TO THE DIFFUSER RESERVOIR.

ENJOY YOUR PERFECT, ALL-NATURAL FRAGRANCE.

CHOOSE YOUR LIGHT AND MIST OPTIONS.

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DIFFUSERS

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DIFFUSERS

PARTY TIP

When demonstrating a diffuser at a party, dim the lights to

showcase the lighting features and create a “wow” factor as

guests arrive.

SALES TIPS:


• Create a video showing how you relax with your

favourite diffuser and post it on Facebook and

YouTube. Don’t forget to show the lighting features!

• Leave a diffuser and a bottle of Scentsy Oil at your

favourite salon, spa or massage therapy studio with

a few catalogues and a stack of business cards (ask

permission irst!). Make sure you label everything and bring them a new Scentsy Oil

every month!

• Promote Host Rewards as a cost-effective way to

purchase a diffuser (requires two half-price items to

save 50 per cent).

• Provides a multisensory experience with style, light

and fragrance.

• Large water reservoir for up to 8 hours of continuous use.

• Three misting options (high, low, intermittent)

to control fragrance intensity.

• 16 LED lighting effects in a spectrum of colours.• Quietly diffuses a fragrant mist into the air.

• Available in a variety of modern designs.

• Instantly ills your space with all-natural, mood-enhancing fragrance.

• Great option for families or anyone who wants an

all-natural experience.

• Limited lifetime warranty.*

DID YOU KNOW

Diffuser shades and bases can be purchased separately so you

can easily change up your décor.

* For diffuser warranty details, visit www.scentsy.com/shipping-warranty-return-information

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SCENTSY OILS

100% NATURAL OILSA blend of naturally derived ingredients

and premium essential oils.

ESSENTIAL OIL BLENDSEnhance your state of mind with handcrafted

blends of pure essential oils.


SALES TIPS:

• Composed of all-natural ingredients.

• Different options suit your mood, from

serene to energising.

• Harvested from the most fragrant

botanicals in the world.

• Can be combined with other Scentsy

Oils for a customised fragrance.

• Recommend purchasing at least two or

three oils at once to help create a custom

fragrance experience.

• Stock up on sample sizes of all our current

fragrances with the Scentsy Oils Sample

Basics Kit from the Scentsy Family Store.

CHOOSE FROM:

DID YOU KNOW

Store your Scentsy Oils upright in a cool, dry

place to maximise their shelf life.

KEY DIFFERENTIATOR

We source only the inest natural ingredients from around the globe, and partner with expert

cultivators who understand how to nurture

and grow Earth’s richest gifts. We’re proud

to support the skills and livelihoods of local

growers in their communities. With their deeply

rooted heritage and our fragrance expertise,

together we deliver a world-class, all-natural

fragrance experience.

KEY DIFFERENTIATOR

Our Scentsy Oils are designed solely for their

beautiful fragrance!

SCENTSY OILS

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SCENTSY GO NEW! SCENTSY GO SOLID

HEIGHT 14 cm tall 14 cm tall

BEST FOR INSTANT FRAGRANCE Small to medium spaces Small to medium spaces

FAN MODES Standard mode and Eco mode Standard mode

LIGHTING OPTIONS 7-colour LED light display None

BATTERY LIFE Lasts up to 18 hours* Lasts up to 10 hours†

FRAGRANCE CAPACITY Holds up to two Scentsy Pods Holds up to two Scentsy Pods

DECORATIVE BAND COLOUR OPTIONS Silver or rose gold White

LIMITED LIFETIME WARRANTY Yes Yes

USB CHARGING CABLE Yes Yes

*Approximate battery life, tested in Eco mode with the light effects turned on. †Approximate battery life, tested in Standard mode.

SCENTSY GOSCENTSY GO SCENTSY GO SOLID

NEW!

SCENTSY GOSCENTSY GO

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• The built-in rechargeable battery provides hours

of travel-friendly fragrance, and charges easily with the

included USB cord.

• Instantly ills your space with Scentsy fragrance.• Limited lifetime warranty*.

• Use one or two Scentsy Pods to change up the

fragrance strength and easily swap out new fragrances

anytime you want!

• Scentsy Pods last up to 120 hours (approximately one to two weeks).

• Cordless design means you can take it anywhere!

DID YOU KNOW

Use one Scentsy Pod for smaller spaces, like bedrooms and ofices. Use two Scentsy Pods for larger spaces or a stronger fragrance

experience. Each Scentsy Pod is self-contained. There’s no mess to

clean up, and you can change out pods anytime. To keep pods fresh,

store them in their original plastic packaging.

KEY DIFFERENTIATOR

Scentsy Go and Scentsy Go Solid provide completely customisable

fragrance on the go. Load one or two pods, change them anytime

and charge it up using any USB port!

SCENTSY PODSEach Scentsy Pod provides up to 120 hours of fragrance and can be removed, replaced and reused to match your mood.

Each pack includes two pods of the same scent.

TWIST

DROP

GO!

FAN ON

* For warranty information, please visit www.scentsy.com/shipping-warranty-return-information.12

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BLOOM

SCENTSY GO

EXPLORE

ABSTRACT

RELAX

SCENTSY GO WRAPSExpress yourself with vibrant decals that

adhere right to your Scentsy Go or Scentsy Go

Solid. Choose the designs that most speak to

you, then swap them out when you’re ready

for a change!

NEW

SALES TIPS:

• Customise Scentsy Go postcards at

VistaPrint to promote Scentsy Go and

Scentsy Go Solid.

• Recommend Scentsy Go and Scentsy Go

Solid for ofices, caravans, hotel rooms or any space without an electrical outlet.

• Highlight its portability by taking a picture

of your Scentsy Go or Scentsy Go Solid in a

different place every day for a month. Post

the pictures on Facebook or Instagram using

#ScentsyGo.

WHERE WILL YOU #SCENTSYGO?

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PERFECT GIFTS FOR BIRTHDAYS, BABY

SHOWERS AND MORE!

BUDDIESSCENTSY

FREE SCENT PAK WITH PURCHASE!


• Regardless of the size or design, all Scentsy

Buddies feature a zippered pouch to hold

your favourite Scent Pak.

• Wipes clean with a damp cloth.

KEY DIFFERENTIATOR

Scentsy Buddy products are the only plush toy you can

customise with your child’s favourite Scentsy fragrance.

Want to change up the scent? It’s easy

to swap it out for a new Scent Pak any time!

KIDSKIDS

Limited-edition Scentsy Bud-

dies are available only while

supplies last, and new Buddies

are introduced all the time. But

Lenny the Lamb is available

year-round so there's always a

popular Buddy

available in case one

you love sells out.

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• Each Buddy Clip comes pre-scented in a

kid-friendly fragrance that lasts up to 30 days.

• Clip-on and collectible, Buddy Clips

are the perfect accessory for backpacks

or bags!

• Each Buddy Clip is polyester with a

polypropylene clip.


SALES TIPS:

• Encourage customers to start a Scentsy

Buddy collection for their kids.

• Check out the Marketing tab of your

Workstation for shareable images to

post on social media with each new

Buddy launch.

• Recommend Scentsy Kids products to

your customers for birthdays, baby showers

and holidays.

• Buddy Clothes are a GREAT upsell

opportunity! And since new outits are introduced throughout the year and only

available while supplies last, they’re

a perfect reason to follow up with customers

who have previously purchased a Scentsy

Buddy.

KIDS

SCENTSY

BUDDY CLIPS PERFECT FOR BRIGHTENING UP BACK-TO-SCHOOL GEAR!Filled with scented beads, these super-cute,

on-the-go clips are perfect for decorating

backpacks and more! Each Buddy Clip

features its own unique fragrance.

7.5 cm to 12 cm tall


• Filled with nontoxic fragrance beads so

they’re safe for kids!

• Fragrance lasts up to 30 days.

SCENT PAKPERFECT FOR SCENTSY BUDDIES — AND SO MUCH MORE!

Not just for Scentsy Buddies! Add a Scent Pak to your drawers, wardrobe or suitcase for

lovely, lingering fragrance.

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PERFECT GIFTS FOR BIRTHDAYS, BABY SHOWERS

AND MORE!

SCENTSY

BLANKIE BUDDIES

Every baby needs a main squeeze!

And Blankie Buddies are designed

to deliver serious cuddles with

a super-soft plush exterior, smooth,

silky lining and

baby-friendly fragrance.

40 cm tall

FEATURES AND BENEFITS:• Scented with fan-favourite Jammy Time

fragrance.

• Silky lining and super-soft plush make

these perfect for cuddling.


KIDS NEW

SCENTSY

SIDEKICKSEngaging sensory fun, designed just for

babies and toddlers! 33 cm tall

PERFECT GIFTS FOR BABY SHOWERS,

BIRTHDAY PARTIES OR JUST BECAUSE.

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KEY DIFFERENTIATOR

Scentsy Sidekicks and Blankie Buddies are illed with the same kid-safe fragrance beads as our Scent Paks.

They’re nontoxic, and fragrance lasts up to 30 days!

DID YOU KNOW

Scentsy Sidekicks and Blankie Buddies are perfect

for babies and toddlers, while older children tend

to prefer full-size Scentsy Buddies. Older kids and pre-

teens love collecting Buddy Clips for their backpacks or

school lockers.

DID YOU KNOW

Our fragrance experts handcraft Scentsy

Bath Balls in small batches to ensure

the highest quality and performance.

PARTY TIP

Host a kid-friendly Scentsy party featuring products

just for the littlest Scentsy fans! They’ll love snuggling

a Buddy or two in person and picking out fragrances

designed just for them.

FEATURES AND BENEFITS:• Scented with fan-favourite Jammy Time

fragrance.

• Complete with teething rings and sliding

knee socks, Scentsy Sidekicks attach easily

to car seats, strollers and more.

• BPA- and phthalate-free.


BATH BALLS

BATH BALLS

ADDS COLOUR AND FIZZ TO YOUR BATH

FOR A FUN, RELAXING EXPERIENCE.

An exhilarating fusion of inspired fragrance,

skin-pampering moisturisers, vivid colour and

lots of izz. Formulated with sunlower oil, aloe vera, shea butter and other premium ingredi-

ents. Handcrafted. 150 g

FEATURES AND BENEFITS:• Each Bath Ball is formulated with our

proprietary blend of premium vitamin- and

antioxidant-rich ingredients, including

sunlower oil, aloe vera, shea butter, kaolin and olive oil, to help moisturise and soften

your skin.

BATH BALLS


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ADDS COLOUR AND FIZZ TO YOUR BATH

FOR A FUN, RELAXING EXPERIENCE.

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ON THE GO

ON THE GO

SCENTSY CAR BARDesigned to mimic our Scentsy Bar’s classic

curve shape, Car Bars deliver fragrance that

lasts. As if the shape wasn’t cute enough,

the ribbon is embellished with the

fragrance name!

SCENT PAKNot just for Scentsy Buddies! Add a Scent Pak to your drawers, wardrobe or suitcase for

lovely, lingering fragrance. Lasts up

to 30 days.


• Versatile, portable fragrances for the car,

gym bag, school locker, hotel room or

anywhere fragrance is needed.

• On-the-go products are available in select

fragrance options, listed in the fragrance grid

in the catalogue, on your Personal Website

(PWS) and on scentsy.com.

SALES TIPS:

• Keep a few of these easy-to-carry — and

share! — products with you wherever you go.

You never know who might need a touch of

Scentsy fragrance.

• Promote Bundle & Save options when

your customers are stocking up.

• Recommend on-the-go products

during checkout for an inexpensive

upsell opportunity.

• On-the-go products are great for fundraisers.

• If your customer loves a Scentsy Bar

fragrance that’s also available in an

on-the-go product, recommend another

product like a Car Bar or Room Spray so they

can enjoy it wherever they go.

DID YOU KNOW

Not every on-the-go product is available in every fragrance. Check out the fragrance grid in the latest Scentsy catalogue

or visit scentsy.com for a complete list.

PARTY TIP

Scent Circles make great gifts for your Hosts!

SCENT CIRCLEAdd a burst of Scentsy fragrance wherever

you go. Scent Circles provide the most

cost-effective option for anyone who wants to

stock up on several portable fragrances.

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LAUNDRY


• A powerful blend of six enzymes targets and

destroys hard-to-remove stains.

• Surfactants lift away dirt and grime.

• Scentsy’s signature long-lasting fragrances

enliven your clothes, linens and towels.

• Highly eficient and ultra-concentrated formula works well in hot or cold water.

• Free of dyes and colouring agents; will not

stain laundry.

LAUNDRY LIQUIDLiquid laundry detergent Pack a punch on wash day with

dirt-lifting and stain-ighting cleaning agents formulated to get the job done.

50 medium loads. 591 mL


• Adds long-lasting fragrance — perfect

for storing seasonal clothes and keeping

them fresh!

• May help reduce odours in washing

machines.

• Won’t stain clothes.

WASHER WHIFFSFragrance boosterGive clothes, towels and blankets a

fragrance boost with just one scoop in your

washer! 453 g

DID YOU KNOW

New and improved Scentsy Laundry Liquid is now formulated with six powerful enzymes plus

hard-working surfactants that, together, battle stains

and dirt for a deeper clean. Here’s how they work:

• Enzymes are proteins; stains bind to enzymes;

enzymes break stains apart.

• Surfactants are molecules; surfactants bind to, and

lift, dirt; dirt washes away in water.

DID YOU KNOW

For best results, add Washer Whiffs directly to your

washing machine, then add clothes.

GET IT FRAGRANT

GET IT CLEAN

BLANKET

NEW

BARCODE FPO

BRAND YOUR BUSINESS?

MARKET PRODUCTS?

• RECOGNISE AND REWARD YOUR TEAM?

LOOKING FOR TOOLS TO HELP YOU:

STICKY NOTE SET

WAX MOLDS

DICE

NEW

SCENTSY.COM0800-917-6204 (UK) | 1800-947-165 (IRELAND)The SCENTSY® word mark, the Scentsy® logos and the distinctive product

coniguration trade dress of Scentsy®-brand warmers are all registered and common law trademarks of and/or are protected by design patents belonging

to Scentsy, Inc., both in the United States and internationally. ©2006-2018.

training guide - the candle boutique · 4 warmers 6 wax 8 diffusers 10 oils 11 scentsy go 14 kids...

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