training professionals - getting uber ready (my story)
TRANSCRIPT
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in the digital economy, my story on getting UBER-ready
for freelance | training professionals
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Hi there, let me start by sharing my definition of being UBER-ready PJ
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an UBER-READY individual is fully exploiting their
real-world expertize
by seamlessly merging
it with DIGITAL
(i.e. driving a car)
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Did that definition make sense?
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If so, as training professionals, are we UBER-ready?
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Now for my story…
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It begins like many other stories
a long-long time ago,
an internet bubble goes pop..
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Just another victim of capitalism?
My situation 1. A fully paid Lexus GS 2. No mortgage (parents) 3. Some liquid savings 4. No credit card debt
LAID OFF
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But, then Socialism comes to the rescue
collecting jobless benefits with lots of golfing & goofing
Couple of months on and I had to tell myself
enough, get your a$$ of the couch
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A question on my expertize remained in my gut
A hotch-potch resume a bit of techie stuff, some international biz-dev, some management and lots of etc…
?
Who am I?
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Having never done a day of training
I move from Boston to Tokyo to start a training enterprise to train Japanese employees
in other words
I convinced
Japanese companies to pay a lot to come to
India to learn
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Although, thousands graduated
FF 10 years >> >>
reality dawns
Is this $#!T scalable?
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The conversation had changed
The digital economy was well underway, it was all about
Figuring out
DIGITAL
Building
brand awareness
Creating an Experience
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Back to the drawing board
But, wait a second, my list of challenges
were the same old, same old
my CHALLENGES 1. ACQUIRING NEW
CUSTOMERS
2. MORE BUSINESS FROM EXISTING CUSTOMERS
3. BE AVAILABLE on DEMAND
4. REDUCE customer costs
5. INCREASE our fees
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Wow, now with DIGITAL,
I thought what was really the
opportunity to achieve?
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This is what I arrived at
The best learning outcomes while increasing revenue per engagement and scaling up sales
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So then, for tackling the
challenges and maximizing the
opportunity what could we
truly enhance?
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LEARNING OUTCOMES
BUSINESS OPPORTUNITIES
SALES
REVENUE POTENTIAL
OUR AVAILABILITY
It would be awesome if we could significantly ENHANCE >>
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But, how to start realizing a DIGITAL solution?
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If I could put DIGITAL to the following
8 questions >>
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WHAT IS THE BUSINESS POTENTIAL OF A SINGLE EXPERTIZE? i.e. marketing, finance, cloud computing, big data, etc.
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WHAT IS THE ULTIMATE GOAL FOR A LEARNER? i.e. have a good time, get their monies worth, tons of knowledge, etc.
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HOW ARE LEARNERS EMPOWERED TO DRIVE THEIR LEARNING EXPERIENCE? Proactive learners, the ultimate wish for a training professional
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WHAT DO MOST CUSTOMERS OF TRAINING SERVICES REQUEST FOR? i.e. achieving objectives, good content, happy learners, etc.
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WHAT DO MOST, IF NOT ALL TRAINING PROFESSIONALS WANT? i.e. higher fees, higher fees, higher fees, nice experience, etc.
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WHAT MUST BE THE FOCUS FOR TRAINING PROFESSIONALS i.e. sharing agenda, administration, taking assessment, collecting feedback, etc.
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WHO COULD SHOULD WOULD BE THE BEST SALES DRIVER? i.e. content, curriculum, brand, sales efforts, delivery style, etc.
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WHAT IS THE POWER OF THE LEARNER NETWORK? i.e. Facebook, Twitter, social, etc.
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While solution-ing >> >>
I came full circle
Uber-ready DIGITAL TRAINER
Started a training enterprise
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and I ended up launching
a free DIGITAL platform for training professionals
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I believe now we can
run our real-world Instructor-led Training, Facilitation, Coaching seamlessly merged with DIGITAL
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so, what’ next?
The journey begins
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Join us, be digital
we are building a Uber for training professionals
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For the pioneer training professionals
www.wiztango.com
Free Sign up
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A DIGITAL INSTRUCTOR LED TRAINING
Join now
For the “let me learn more“ training professionals experience it for yourself
http://www.wiztango.com/pp/4428-The-Digital-Trainer
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lets connect | this is me
https://sg.linkedin.com/pub/prashant-jain/0/35/781
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critique the digital solutions to the 8 questions
http://www.slideshare.net/wiztango/the-digital-trainer
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Follow us
@wiztango
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Watch a short video
https://www.youtube.com/watch?v=KrKBmNlkopY
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Visit the digital market place of the training enterprise I had founded
http://www.wiztango.com/ptlm/22-SCTC
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41 Lets ENGAGE