transcript for #commschat - martin thomas 14 march 2011
TRANSCRIPT
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8/7/2019 Transcript for #Commschat - Martin Thomas 14 March 2011
1/14
#commschat
wthashtag.com/commschat
Transcript of #CommsChat March 14, 2011
Guest-hosted by Martin Thomas, author of Crowd Surfing
& LooseAll times are GMT
March 14, 2011
7:53pm
crowdsurfing: Waiting with fingers poised to deal with any random questionsabout future of PR, loose business or dodgy Welsh rugby tries
#commschat
7:55
pmCommsChat: For those new to #commschat, we recommend TweetChat as the
best platform for live twitter chats. #commschat
7:56
pmCommsChat: I'll be quiet now, returning in four minutes for Martin
@crowdsurfingThomas. A full pre-read is up on
commschat.com #commschat
7:57
pm
crowdsurfing: Why is the PR industry uncomfortable with business thought
leadership? How many great business books written by PRpeople? #commschat
7:58
pmHSchoegler: RT @crowdsurfing: Why is PR industry uncomfortable w/
business thought leadership? How many great biz books written
by PR people? #commschat
7:59
pmDan_Martin: @crowdsurfingHave we started? No intros? #commschat
8:00
pmCommsChat: OK. It's 8 o clock time for our second instalment of
#commschat. with us we have Martin Thomas #commschat
8:00pm
CommsChat: Martin is a pioneer of integrated brand and communicationsplanning. He co-founded Nylon, WPP?s specialist comms
business #commschat
8:00
pmJonClements: I found some great business books by PR people while
researching my CIPR thesis! #commschat
8:01
pmCommsChat: Doing them now Dan. Martin published Crowd Surfing in 2008,
and has just followed this up with Loose. #commschat
8:01
pmAdamFairclough: @crowdsurfingI despair at the term 'thought leader', like those
suppliments in PRWeek; all the contributors repeat each other
#commschat
http://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47384902143967232http://twitter.com/crowdsurfing/status/47384902143967232http://twitter.com/crowdsurfing/status/47384902143967232http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChat/status/47385279446781952http://twitter.com/CommsChat/status/47385279446781952http://twitter.com/CommsChat/status/47385279446781952http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChat/status/47385636172349440http://twitter.com/CommsChat/status/47385636172349440http://twitter.com/CommsChat/status/47385636172349440http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47385800811356160http://twitter.com/crowdsurfing/status/47385800811356160http://twitter.com/crowdsurfing/status/47385800811356160http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/HSchoegler/status/47386240798044160http://twitter.com/HSchoegler/status/47386240798044160http://twitter.com/HSchoegler/status/47386240798044160http://twitter.com/HSchoeglerhttp://twitter.com/HSchoeglerhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47386512949645312http://twitter.com/Dan_Martin/status/47386512949645312http://twitter.com/Dan_Martin/status/47386512949645312http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChat/status/47386550736134144http://twitter.com/CommsChat/status/47386550736134144http://twitter.com/CommsChat/status/47386550736134144http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChat/status/47386702519599104http://twitter.com/CommsChat/status/47386702519599104http://twitter.com/CommsChat/status/47386702519599104http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/JonClements/status/47386749361590272http://twitter.com/JonClements/status/47386749361590272http://twitter.com/JonClements/status/47386749361590272http://twitter.com/JonClementshttp://twitter.com/JonClementshttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChat/status/47386867896823808http://twitter.com/CommsChat/status/47386867896823808http://twitter.com/CommsChat/status/47386867896823808http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/AdamFairclough/status/47386895566647296http://twitter.com/AdamFairclough/status/47386895566647296http://twitter.com/AdamFairclough/status/47386895566647296http://twitter.com/AdamFaircloughhttp://twitter.com/AdamFaircloughhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/AdamFaircloughhttp://twitter.com/AdamFairclough/status/47386895566647296http://twitter.com/AdamFairclough/status/47386895566647296http://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/CommsChat/status/47386867896823808http://twitter.com/CommsChat/status/47386867896823808http://wthashtag.com/commschathttp://twitter.com/JonClementshttp://twitter.com/JonClements/status/47386749361590272http://twitter.com/JonClements/status/47386749361590272http://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/CommsChat/status/47386702519599104http://twitter.com/CommsChat/status/47386702519599104http://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/CommsChat/status/47386550736134144http://twitter.com/CommsChat/status/47386550736134144http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martin/status/47386512949645312http://twitter.com/Dan_Martin/status/47386512949645312http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/HSchoeglerhttp://twitter.com/HSchoegler/status/47386240798044160http://twitter.com/HSchoegler/status/47386240798044160http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47385800811356160http://twitter.com/crowdsurfing/status/47385800811356160http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/CommsChathttp://twitter.com/CommsChat/status/47385636172349440http://twitter.com/CommsChat/status/47385636172349440http://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/CommsChat/status/47385279446781952http://twitter.com/CommsChat/status/47385279446781952http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47384902143967232http://twitter.com/crowdsurfing/status/47384902143967232http://wthashtag.com/commschat 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8/7/2019 Transcript for #Commschat - Martin Thomas 14 March 2011
2/14
8:02
pmCommsChat: which looks at how new technology helps us loosen up.
#commschat
8:02
pmJonClements: Building a Corporate Reputation by Peter Firestein is excellent.
#commschat
8:02pm
Dan_Martin: Not sure if we do this anymore but I'm Dan Martin, editor of@BusinessZone& PR manager for @daisychainbaby
#commschat
8:02
pmcrowdsurfing: @AdamFairclough@crowdsurfingI agree that thought leader
has limitations but PR ind needs to be more intellectually
confident #commschat
8:04
pmcrowdsurfing: Tea Party is classic example of a 'loose organisation' - no
defined agenda or clear leadership but remarkably effective
#commschat
8:05pm
CommsChat: @crowdsurfingwhen u were researching Loose did you havethe chance to compare comms disciplines and how they used
social media #commschat
8:05
pmHSchoegler: e-Patient communities are another example of a "loose
organization", yes? #commschat
8:06
pmDan_Martin: I really want to stop complaining about the new #CommsChat
but I'm confused again!
8:07
pmcrowdsurfing: @HSchoeglerAll sorts of interesting community groups being
formed - whether Big Soc can harness them will interesting
#commschat
8:08
pmcrowdsurfing: @CommsChat@crowdsurfingPR well placed to exploit social
med opportunity - which is why other sectors are stealing PR
language #commschat
8:09
pmHSchoegler: Sorry for not introducing myself! Heather from "across the
pond" in Indiana. Marketing/PR/SM professional for healthcare
#nfpt#commschat
8:09
pmCommsChat: @crowdsurfingcan you give us some other examples of loose
organisations, how theyve developed and the impact theyre
making #commschat
8:10
pmcrowdsurfing: @CommsChat@crowdsurfingLoose orgs 1. Zappos - call
centre staff operate without a script or time limit (longest call 8
hours) #commschat
8:10
pmNotFromBolton: Evening all how is everyone tonight? #commschat
8:11
pmPRMediaBlog: Unreal! RT @crowdsurfing: Loose orgs 1. Zappos - call centre
staff operate without a script or time limit (longest call 8 hours)
#commschat
8:11 JonClements: Unreal! RT @crowdsurfing: Loose orgs 1. Zappos - call centre
http://twitter.com/CommsChat/status/47387147182936064http://twitter.com/CommsChat/status/47387147182936064http://twitter.com/CommsChat/status/47387147182936064http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/JonClements/status/47387178564714496http://twitter.com/JonClements/status/47387178564714496http://twitter.com/JonClements/status/47387178564714496http://twitter.com/JonClementshttp://twitter.com/JonClementshttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47387241798049792http://twitter.com/Dan_Martin/status/47387241798049792http://twitter.com/Dan_Martin/status/47387241798049792http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/BusinessZonehttp://twitter.com/BusinessZonehttp://twitter.com/daisychainbabyhttp://twitter.com/daisychainbabyhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47387252153786368http://twitter.com/crowdsurfing/status/47387252153786368http://twitter.com/crowdsurfing/status/47387252153786368http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/AdamFaircloughhttp://twitter.com/AdamFaircloughhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47387721076981760http://twitter.com/crowdsurfing/status/47387721076981760http://twitter.com/crowdsurfing/status/47387721076981760http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChat/status/47387802819772416http://twitter.com/CommsChat/status/47387802819772416http://twitter.com/CommsChat/status/47387802819772416http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/HSchoegler/status/47387958290038784http://twitter.com/HSchoegler/status/47387958290038784http://twitter.com/HSchoegler/status/47387958290038784http://twitter.com/HSchoeglerhttp://twitter.com/HSchoeglerhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47388125118472192http://twitter.com/Dan_Martin/status/47388125118472192http://twitter.com/Dan_Martin/status/47388125118472192http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://wthashtag.com/CommsChathttp://wthashtag.com/CommsChathttp://twitter.com/crowdsurfing/status/47388362448961536http://twitter.com/crowdsurfing/status/47388362448961536http://twitter.com/crowdsurfing/status/47388362448961536http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/HSchoeglerhttp://twitter.com/HSchoeglerhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47388764636577792http://twitter.com/crowdsurfing/status/47388764636577792http://twitter.com/crowdsurfing/status/47388764636577792http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/CommsChathttp://twitter.com/CommsChathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/HSchoegler/status/47388796408442880http://twitter.com/HSchoegler/status/47388796408442880http://twitter.com/HSchoegler/status/47388796408442880http://twitter.com/HSchoeglerhttp://twitter.com/HSchoeglerhttp://wthashtag.com/nfpthttp://wthashtag.com/nfpthttp://wthashtag.com/nfpthttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChat/status/47388865371176960http://twitter.com/CommsChat/status/47388865371176960http://twitter.com/CommsChat/status/47388865371176960http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47389099576934400http://twitter.com/crowdsurfing/status/47389099576934400http://twitter.com/crowdsurfing/status/47389099576934400http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/CommsChathttp://twitter.com/CommsChathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/NotFromBolton/status/47389261229596672http://twitter.com/NotFromBolton/status/47389261229596672http://twitter.com/NotFromBolton/status/47389261229596672http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/PRMediaBlog/status/47389284419895296http://twitter.com/PRMediaBlog/status/473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8/7/2019 Transcript for #Commschat - Martin Thomas 14 March 2011
3/14
pm staff operate without a script or time limit (longest call 8 hours)
#commschat
8:11
pmcrowdsurfing: @CommsChat@crowdsurfingLoose Orgs 2. Gore - no job
titles, organisational charts & team leaders are selected by group
#commschat8:11
pmneilcomm: @crowdsurfingHello. (Neil, editor of @communicatemag).
Martin, what kind of skill set does looseness require in a
communicator? #commschat
8:11
pmFelicityStewart: Wow! RT @crowdsurfing: Loose orgs 1. Zappos - call centre
staff operate without a script or time limit (longest call 8 hours)
#commschat
8:12
pmDan_Martin: @crowdsurfingWhat's Gore? #commschat
8:12pm
clivebooth: @JonClements#commschatWhat are top 3?
8:13
pmcrowdsurfing: @neilcomm@crowdsurfing@communicatemagAbility to deal
with chaos & ambiguity - which means ability to improvise
above all else #commschat
8:13
pmDan_Martin: @NotFromBoltonConfused! #commschat
8:14
pmNotFromBolton: RT @Dan_Martin: @NotFromBoltonConfused! // Yes
#commschat
8:14
pmcrowdsurfing: @[email protected]. Gore = manufacturers of
Gore-tex - regularly voted US most innovative company
#commschat
8:14
pmColleenEMcKenna: 8 hours?!RT @crowdsurfing: Loose orgs 1. Zappos - call centre
staff operate without a script or time limit (longest call 8 hours)
#Commschat
8:15
pmLavaMatt: Sorry I'm late. What's the Question / Point we're discussing?
#commschat
8:15
pmamandacomms: @crowdsurfing@neilcomm@communicatemagdealing with
ambiguity is going to be key to survival in coming years
#commschat
8:16
pmDan_Martin: @crowdsurfingAny UK examples? Zappos in particular is a
well trodden case study (yes, I've used it myself). #commschat
8:16
pmHSchoegler: Interesting & unexpected! RT @crowdsurfingW.L. Gore =
manufacturers of Gore-tex - regularly voted US most innovative
company #commschat
8:16
pmCommsChat: @LavaMatt@NotFromBoltonHi Martin Thomas, author of
Loose, is talking about loose organisations. #commschat
8:17 Dan_Martin: @jeremysinger1It has but there doesn't seem to be any set
http://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47389315239649280http://twitter.com/crowdsurfing/status/47389315239649280http://twitter.com/crowdsurfing/status/47389315239649280http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/CommsChathttp://twitter.com/CommsChathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/neilcomm/status/47389434223656960http://twitter.com/neilcomm/status/47389434223656960http://twitter.com/neilcomm/status/47389434223656960http://twitter.com/neilcommhttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/communicatemaghttp://twitter.com/communicatemaghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/FelicityStewart/status/47389486988009472http://twitter.com/FelicityStewart/status/47389486988009472http://twitter.com/FelicityStewart/status/47389486988009472http://twitter.com/FelicityStewarthttp://twitter.com/FelicityStewarthttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47389747814989824http://twitter.com/Dan_Martin/status/47389747814989824http://twitter.com/Dan_Martin/status/47389747814989824http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/clivebooth/status/47389764718039040http://twitter.com/clivebooth/status/47389764718039040http://twitter.com/clivebooth/status/47389764718039040http://twitter.com/cliveboothhttp://twitter.com/cliveboothhttp://twitter.com/JonClementshttp://twitter.com/JonClementshttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47389822754623488http://twitter.com/crowdsurfing/status/47389822754623488http://twitter.com/crowdsurfing/status/47389822754623488http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/communicatemaghttp://twitter.com/communicatemaghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47389937368170496http://twitter.com/Dan_Martin/status/47389937368170496http://twitter.com/Dan_Martin/status/47389937368170496http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/NotFromBolton/status/47390129337282560http://twitter.com/NotFromBolton/status/47390129337282560http://twitter.com/NotFromBolton/status/47390129337282560http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47390246412881920http://twitter.com/crowdsurfing/status/47390246412881920http://twitter.com/crowdsurfing/status/47390246412881920http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/ColleenEMcKenna/status/47390264905576448http://twitter.com/ColleenEMcKenna/status/47390264905576448http://twitter.com/ColleenEMcKenna/status/47390264905576448http://twitter.com/ColleenEMcKennahttp://twitter.com/ColleenEMcKennahttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/Commschathttp://wthashtag.com/Commschathttp://wthashtag.com/Commschathttp://twitter.com/LavaMatt/status/47390348409962496http://twitter.com/LavaMatt/status/47390348409962496http://twitter.com/LavaMatt/status/47390348409962496http://twitter.com/LavaMatthttp://twitter.com/LavaMatthttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/amandacomms/status/47390387723173888http://twitter.com/amandacomms/status/47390387723173888http://twitter.com/amandacomms/status/47390387723173888http://twitter.com/amandacommshttp://twitter.com/amandacommshttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/neilcommhttp://twitter.com/communicatemaghttp://twitter.com/communicatemaghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47390596092018688http://twitter.com/Dan_Martin/status/47390596092018688http://twitter.com/Dan_Martin/status/47390596092018688http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/HSchoegler/status/47390728267108352http://twitter.com/HSchoegler/status/47390728267108352http://twitter.com/HSchoegler/status/47390728267108352http://twitter.com/HSchoeglerhttp://twitter.com/HSchoeglerhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChat/status/47390731010183168http://twitter.com/CommsChat/status/47390731010183168http://twitter.com/CommsChat/status/47390731010183168http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://twitter.com/LavaMatthttp://twitter.com/LavaMatthttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47390822131441664http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/jeremysinger1http://twitter.com/jeremysinger1http://twitter.com/jeremysinger1http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martin/status/47390822131441664http://wthashtag.com/commschathttp://twitter.com/NotFromBoltonhttp://twitter.com/LavaMatthttp://twitter.com/CommsChathttp://twitter.com/CommsChat/status/47390731010183168http://twitter.com/CommsChat/status/47390731010183168http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/HSchoeglerhttp://twitter.com/HSchoegler/status/47390728267108352http://twitter.com/HSchoegler/status/47390728267108352http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martin/status/47390596092018688http://twitter.com/Dan_Martin/status/47390596092018688http://wthashtag.com/commschathttp://twitter.com/communicatemaghttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/amandacommshttp://twitter.com/amandacomms/status/47390387723173888http://twitter.com/amandacomms/status/47390387723173888http://wthashtag.com/commschathttp://twitter.com/LavaMatthttp://twitter.com/LavaMatt/status/47390348409962496http://twitter.com/LavaMatt/status/47390348409962496http://wthashtag.com/Commschathttp://twitter.com/crowdsurfinghttp://twitter.com/ColleenEMcKennahttp://twitter.com/ColleenEMcKenna/status/47390264905576448http://twitter.com/ColleenEMcKenna/status/47390264905576448http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47390246412881920http://twitter.com/crowdsurfing/status/47390246412881920http://wthashtag.com/commschathttp://twitter.com/NotFromBoltonhttp://twitter.com/Dan_Martinhttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47390129337282560http://twitter.com/NotFromBolton/status/47390129337282560http://wthashtag.com/commschathttp://twitter.com/NotFromBoltonhttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martin/status/47389937368170496http://twitter.com/Dan_Martin/status/47389937368170496http://wthashtag.com/commschathttp://twitter.com/communicatemaghttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47389822754623488http://twitter.com/crowdsurfing/status/47389822754623488http://wthashtag.com/commschathttp://twitter.com/JonClementshttp://twitter.com/cliveboothhttp://twitter.com/clivebooth/status/47389764718039040http://twitter.com/clivebooth/status/47389764718039040http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martin/status/47389747814989824http://twitter.com/Dan_Martin/status/47389747814989824http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/FelicityStewarthttp://twitter.com/FelicityStewart/status/47389486988009472http://twitter.com/FelicityStewart/status/47389486988009472http://wthashtag.com/commschathttp://twitter.com/communicatemaghttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/neilcomm/status/47389434223656960http://twitter.com/neilcomm/status/47389434223656960http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/CommsChathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47389315239649280http://twitter.com/crowdsurfing/status/47389315239649280http://wthashtag.com/commschat -
8/7/2019 Transcript for #Commschat - Martin Thomas 14 March 2011
4/14
pm questions. #commschat
8:17
pmcrowdsurfing: @Dan_Martin@crowdsurfingUk examples - Pret, giff-gaff,
Asda #commschat
8:17
pm
NotFromBolton: RT @CommsChat: @LavaMatt@NotFromBoltonHi Martin
Thomas, author of Loose, is talking about loose organisations. //? #commschat
8:17
pmCommsChat: So how would you define a loose organisation Martin?
#commschat
8:17
pmDan_Martin: @crowdsurfingFor what reasons? #commschat
8:18
pmcrowdsurfing: @CommsChatBuilt around a strong core culture based on
mutual trust that gives people freedom to make decisions
#commschat
8:19
pmcrowdsurfing: Al-Qaeda is perfect example of loose organisation - highly
decentralised & almost indestructable #commschat
8:19
pmNotFromBolton: @crowdsurfingWhat an organic management structure rather
than a hierarchical one? #commschat
8:20
pmDan_Martin: @jonclementsThose questions are to @crowdsurfing- not the
community #commschat
8:20
pmsimonsanders: if ur talking call centre staff..u must differentiate b/w inbound +
oubound. Out tends to have scripts! But that's sales, not CS
#commschat8:21
pmcrowdsurfing: @NotFromBolton@crowdsurfingYes: organic structures seem
more robust than hierarchical ones because rely more on trust
than fear #commschat
8:21
pmDan_Martin: @crowdsurfingAre you suggesting there's lessons for business
from Al-Qaeda? #commschat
8:21
pmCommsChat: i read Asda gave many employees flip cameras &encouragd
them all to video blog? has anyone else done or heard of
anything similar #commschat
8:22pm
crowdsurfing: Roads without lines, street signs & traffic lights are safer -because they force drivers to think = perfect loose thinking
#commschat
8:22
pmmoniqueterrell: I'm lurking in the #commschatthis afternoon. Hi Everyone,
Monique in Chicago!
8:22
pmneilcomm: @crowdsurfingPresumably comms pros have a job convincing
management that the org should embrace looseness, not control
the msg? #commschat
8:22
pm
NotFromBolton: @CommsChatWhere's the results of this, should be interesting
;) #commschat
http://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47390906801864704http://twitter.com/crowdsurfing/status/47390906801864704http://twitter.com/crowdsurfing/status/47390906801864704http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/NotFromBolton/status/47390929669193728http://twitter.com/NotFromBolton/status/47390929669193728http://twitter.com/NotFromBolton/status/47390929669193728http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/CommsChathttp://twitter.com/CommsChathttp://twitter.com/LavaMatthttp://twitter.com/LavaMatthttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChat/status/47390941924958208http://twitter.com/CommsChat/status/47390941924958208http://twitter.com/CommsChat/status/47390941924958208http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47390990197202944http://twitter.com/Dan_Martin/status/47390990197202944http://twitter.com/Dan_Martin/status/47390990197202944http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47391204807163904http://twitter.com/crowdsurfing/status/47391204807163904http://twitter.com/crowdsurfing/status/47391204807163904http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47391459279781888http://twitter.com/crowdsurfing/status/47391459279781888http://twitter.com/crowdsurfing/status/47391459279781888http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/NotFromBolton/status/47391460659707904http://twitter.com/NotFromBolton/status/47391460659707904http://twitter.com/NotFromBolton/status/47391460659707904http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47391567903850496http://twitter.com/Dan_Martin/status/47391567903850496http://twitter.com/Dan_Martin/status/47391567903850496http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/jonclementshttp://twitter.com/jonclementshttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/simonsanders/status/47391797139345408http://twitter.com/simonsanders/status/47391797139345408http://twitter.com/simonsanders/status/47391797139345408http://twitter.com/simonsandershttp://twitter.com/simonsandershttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47391818760986624http://twitter.com/crowdsurfing/status/47391818760986624http://twitter.com/crowdsurfing/status/47391818760986624http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47391922377076736http://twitter.com/Dan_Martin/status/47391922377076736http://twitter.com/Dan_Martin/status/47391922377076736http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChat/status/47391959370833920http://twitter.com/CommsChat/status/47391959370833920http://twitter.com/CommsChat/status/47391959370833920http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47392137356120064http://twitter.com/crowdsurfing/status/47392137356120064http://twitter.com/crowdsurfing/status/47392137356120064http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/moniqueterrell/status/47392181769613312http://twitter.com/moniqueterrell/status/47392181769613312http://twitter.com/moniqueterrell/status/47392181769613312http://twitter.com/moniqueterrellhttp://twitter.com/moniqueterrellhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/neilcomm/status/47392227743371264http://twitter.com/neilcomm/status/47392227743371264http://twitter.com/neilcomm/status/47392227743371264http://twitter.com/neilcommhttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/NotFromBolton/status/47392241857216512http://twitter.com/NotFromBolton/status/47392241857216512http://twitter.com/NotFromBolton/status/47392241857216512http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47392241857216512http://twitter.com/NotFromBolton/status/47392241857216512http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/neilcomm/status/47392227743371264http://twitter.com/neilcomm/status/47392227743371264http://wthashtag.com/commschathttp://twitter.com/moniqueterrellhttp://twitter.com/moniqueterrell/status/47392181769613312http://twitter.com/moniqueterrell/status/47392181769613312http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47392137356120064http://twitter.com/crowdsurfing/status/47392137356120064http://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/CommsChat/status/47391959370833920http://twitter.com/CommsChat/status/47391959370833920http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martin/status/47391922377076736http://twitter.com/Dan_Martin/status/47391922377076736http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47391818760986624http://twitter.com/crowdsurfing/status/47391818760986624http://wthashtag.com/commschathttp://twitter.com/simonsandershttp://twitter.com/simonsanders/status/47391797139345408http://twitter.com/simonsanders/status/47391797139345408http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/jonclementshttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martin/status/47391567903850496http://twitter.com/Dan_Martin/status/47391567903850496http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47391460659707904http://twitter.com/NotFromBolton/status/47391460659707904http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47391459279781888http://twitter.com/crowdsurfing/status/47391459279781888http://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47391204807163904http://twitter.com/crowdsurfing/status/47391204807163904http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martin/status/47390990197202944http://twitter.com/Dan_Martin/status/47390990197202944http://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/CommsChat/status/47390941924958208http://twitter.com/CommsChat/status/47390941924958208http://wthashtag.com/commschathttp://twitter.com/NotFromBoltonhttp://twitter.com/LavaMatthttp://twitter.com/CommsChathttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47390929669193728http://twitter.com/NotFromBolton/status/47390929669193728http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47390906801864704http://twitter.com/crowdsurfing/status/47390906801864704http://wthashtag.com/commschat -
8/7/2019 Transcript for #Commschat - Martin Thomas 14 March 2011
5/14
8:23
pmNotFromBolton: @crowdsurfingBut you still need to stay on the road though ;)
#commschat
8:23
pmcrowdsurfing: @neilcomm@crowdsurfingHuge challenge not least because
they have sold themselves as masters of control #commschat
8:23pm
simonsanders: @CommsChat- yeah didn't Dominos do it in the US? I saw thevideo their e/ees did! (joke) #commschat
8:24
pmColleenEMcKenna: @CommsChatWhen I worked for Red Frog Events in Chicago
they gave the staffhad a flip camera and Polaroid camera to
use/play with #Commschat
8:24
pmNotFromBolton: @crowdsurfingAnd a map is handy from time to time.
#commschat
8:25
pmDan_Martin: @crowdsurfingErm... #commschat
8:25
pmcrowdsurfing: @NotFromBolton@crowdsurfingYou trust the drivers to stay
on the road rather than force them to stick within the rules
#commschat
8:26
pmNotFromBolton: @crowdsurfingNo the rules of I will break my car and I will
crash apply surely? #commschat
8:27
pmcrowdsurfing: Gathering of mourners at Wootten Bassett = poignant e.g. of a
loose movement - no organisation, largely spontaneous, v
authentic #commschat
8:27pm dom_asdaPR: ?@CommsChat: i read Asda gave employees flip cameras&encouragd them all to video blog? #commschat? you heard
right www.aislespy.com
8:27
pmDan_Martin: @crowdsurfing@NotFromBoltonIs this an 'in an ideal world'
thing or are you saying some places have embraced it?
#commschat
8:27
pmCommsChat: but there have been a few incidents where org's have trusted
e'ees with eg twitter. Ryanair, Nestle, chrysler. egg on face
#commschat
8:28
pmJonClements: @dom_asdaPRWondered if you'd be listening, Dom!
#commschat
8:28
pmCommsChat: RT @dom_asdaPR: i read Asda gave e'ees flip cameras
&encouragd them to video blog? #commschat? you heard right
www.aislespy.com #commschat
8:29
pmcrowdsurfing: @CommsChatEmployees will occasionally step out of line but
in orgs with strong cultures it happens less often & is less
damaging #commschat
8:30
pmNotFromBolton: @CommsChatThen they weren't the right people for the job,
better the employees than outsourcing it. It's a learning
opportunity #commschat
http://twitter.com/NotFromBolton/status/47392420823965696http://twitter.com/NotFromBolton/status/47392420823965696http://twitter.com/NotFromBolton/status/47392420823965696http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47392526986002432http://twitter.com/crowdsurfing/status/47392526986002432http://twitter.com/crowdsurfing/status/47392526986002432http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/simonsanders/status/47392538486767616http://twitter.com/simonsanders/status/47392538486767616http://twitter.com/simonsanders/status/47392538486767616http://twitter.com/simonsandershttp://twitter.com/simonsandershttp://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/ColleenEMcKenna/status/47392590311591936http://twitter.com/ColleenEMcKenna/status/47392590311591936http://twitter.com/ColleenEMcKenna/status/47392590311591936http://twitter.com/ColleenEMcKennahttp://twitter.com/ColleenEMcKennahttp://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/Commschathttp://wthashtag.com/Commschathttp://twitter.com/NotFromBolton/status/47392595852279808http://twitter.com/NotFromBolton/status/47392595852279808http://twitter.com/NotFromBolton/status/47392595852279808http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47392806309863424http://twitter.com/Dan_Martin/status/47392806309863424http://twitter.com/Dan_Martin/status/47392806309863424http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47392810772611072http://twitter.com/crowdsurfing/status/47392810772611072http://twitter.com/crowdsurfing/status/47392810772611072http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/NotFromBolton/status/47393149353590784http://twitter.com/NotFromBolton/status/47393149353590784http://twitter.com/NotFromBolton/status/47393149353590784http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47393351313539072http://twitter.com/crowdsurfing/status/47393351313539072http://twitter.com/crowdsurfing/status/47393351313539072http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/dom_asdaPR/status/47393380367466496http://twitter.com/dom_asdaPR/status/47393380367466496http://twitter.com/dom_asdaPR/status/47393380367466496http://twitter.com/dom_asdaPRhttp://twitter.com/dom_asdaPRhttp://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47393486193963008http://twitter.com/Dan_Martin/status/47393486193963008http://twitter.com/Dan_Martin/status/47393486193963008http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChat/status/47393489234829312http://twitter.com/CommsChat/status/47393489234829312http://twitter.com/CommsChat/status/47393489234829312http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/JonClements/status/47393771314352128http://twitter.com/JonClements/status/47393771314352128http://twitter.com/JonClements/status/47393771314352128http://twitter.com/JonClementshttp://twitter.com/JonClementshttp://twitter.com/dom_asdaPRhttp://twitter.com/dom_asdaPRhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChat/status/47393785507872768http://twitter.com/CommsChat/status/47393785507872768http://twitter.com/CommsChat/status/47393785507872768http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://twitter.com/dom_asdaPRhttp://twitter.com/dom_asdaPRhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47394000688250880http://twitter.com/crowdsurfing/status/47394000688250880http://twitter.com/crowdsurfing/status/47394000688250880http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/NotFromBolton/status/47394174160482304http://twitter.com/NotFromBolton/status/47394174160482304http://twitter.com/NotFromBolton/status/47394174160482304http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47394174160482304http://twitter.com/NotFromBolton/status/47394174160482304http://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47394000688250880http://twitter.com/crowdsurfing/status/47394000688250880http://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/dom_asdaPRhttp://twitter.com/CommsChathttp://twitter.com/CommsChat/status/47393785507872768http://twitter.com/CommsChat/status/47393785507872768http://wthashtag.com/commschathttp://twitter.com/dom_asdaPRhttp://twitter.com/JonClementshttp://twitter.com/JonClements/status/47393771314352128http://twitter.com/JonClements/status/47393771314352128http://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/CommsChat/status/47393489234829312http://twitter.com/CommsChat/status/47393489234829312http://wthashtag.com/commschathttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martin/status/47393486193963008http://twitter.com/Dan_Martin/status/47393486193963008http://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/dom_asdaPRhttp://twitter.com/dom_asdaPR/status/47393380367466496http://twitter.com/dom_asdaPR/status/47393380367466496http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47393351313539072http://twitter.com/crowdsurfing/status/47393351313539072http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47393149353590784http://twitter.com/NotFromBolton/status/47393149353590784http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47392810772611072http://twitter.com/crowdsurfing/status/47392810772611072http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martin/status/47392806309863424http://twitter.com/Dan_Martin/status/47392806309863424http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47392595852279808http://twitter.com/NotFromBolton/status/47392595852279808http://wthashtag.com/Commschathttp://twitter.com/CommsChathttp://twitter.com/ColleenEMcKennahttp://twitter.com/ColleenEMcKenna/status/47392590311591936http://twitter.com/ColleenEMcKenna/status/47392590311591936http://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/simonsandershttp://twitter.com/simonsanders/status/47392538486767616http://twitter.com/simonsanders/status/47392538486767616http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47392526986002432http://twitter.com/crowdsurfing/status/47392526986002432http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47392420823965696http://twitter.com/NotFromBolton/status/47392420823965696 -
8/7/2019 Transcript for #Commschat - Martin Thomas 14 March 2011
6/14
8:31
pmCommsChat: @dom_asdaPRSo Dom, do you see Asda as a loose
organisation? Have you read Martin's book? #commschat
8:31
pmamandacomms: @crowdsurfingor maybe it is more tolerated in such
organisations? #commschat
8:32pm
crowdsurfing: Loose orgs believe it better to build culture in which peoplewant to behave in right way than impose rules that will be
ignored #commschat
8:32
pmDan_Martin: @crowdsurfingCan you explain why @pret_ukis a loose
organisation? #commschat
8:33
pmNotFromBolton: RT @Dan_Martin: @crowdsurfingCan you explain why
@pret_ukis a loose organisation? // Yes please do. #commschat
8:33
pmcrowdsurfing: Best employee rulebook = Nordstrom - features 1 rule "Use
good judgement in all situations" #commschat
8:33
pmJonClements: @johncassHi John. If you're on the network, you should join
#commschat. On now, discussing "loose" organisations and
socmed.
8:34
pmAdamFairclough: Focus of chat seems odd... lots of talk on 'loose organisations'
definition, and not much on how communications applies to this.
#commschat
8:35
pmcrowdsurfing: @NotFromBolton@Dan_Martin@crowdsurfing@pret_uk
Willingness to empower in-store teams to make decisions
#commschat
8:35
pmDan_Martin: RT @AdamFairclough: Focus of chat odd... lots of talk on loose
organisations definition, not much on how comms applies
#commschat
8:35
pmneilcomm: @crowdsurfingHow does looseness play out in a crisis situation
when an org needs to deliver a honed, consistent response?
#commschat
8:36
pmcrowdsurfing: @AdamFaircloughComms challenge is how to balance need for
(message) control with reality of an increasingly uncontrollable
world #commschat
8:36
pmDan_Martin: @crowdsurfing@NotFromBoltonHow? What powers are
individual @Pret_ukteams given? #CommsChat
8:37
pmNotFromBolton: @crowdsurfingOK, basic good management practice now
where's the social bit? #commschat
8:37
pmdom_asdaPR: ?@JonClements: @dom_asdaPRBut is Asda's approach to
SocMed "loose" or well-planned?? bit of both. We're learning all
the time. #commschat
8:37
pmColleenEMcKenna: Great question! RT @neilcomm: @crowdsurfingHow does
looseness play in a crisis... #Commschat
8:38 crowdsurfing: @neilcomm@crowdsurfingApproach to crisis mgmt needs to
http://twitter.com/CommsChat/status/47394355916455936http://twitter.com/CommsChat/status/47394355916455936http://twitter.com/CommsChat/status/47394355916455936http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://twitter.com/dom_asdaPRhttp://twitter.com/dom_asdaPRhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/amandacomms/status/47394431678169088http://twitter.com/amandacomms/status/47394431678169088http://twitter.com/amandacomms/status/47394431678169088http://twitter.com/amandacommshttp://twitter.com/amandacommshttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47394595474112512http://twitter.com/crowdsurfing/status/47394595474112512http://twitter.com/crowdsurfing/status/47394595474112512http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47394661471490048http://twitter.com/Dan_Martin/status/47394661471490048http://twitter.com/Dan_Martin/status/47394661471490048http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/pret_ukhttp://twitter.com/pret_ukhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/NotFromBolton/status/47394881404014592http://twitter.com/NotFromBolton/status/47394881404014592http://twitter.com/NotFromBolton/status/47394881404014592http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/pret_ukhttp://twitter.com/pret_ukhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47395004829806592http://twitter.com/crowdsurfing/status/47395004829806592http://twitter.com/crowdsurfing/status/47395004829806592http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/JonClements/status/47395018742312960http://twitter.com/JonClements/status/47395018742312960http://twitter.com/JonClements/status/47395018742312960http://twitter.com/JonClementshttp://twitter.com/JonClementshttp://twitter.com/johncasshttp://twitter.com/johncasshttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/AdamFairclough/status/47395294425522176http://twitter.com/AdamFairclough/status/47395294425522176http://twitter.com/AdamFairclough/status/47395294425522176http://twitter.com/AdamFaircloughhttp://twitter.com/AdamFaircloughhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47395377229463552http://twitter.com/crowdsurfing/status/47395377229463552http://twitter.com/crowdsurfing/status/47395377229463552http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/pret_ukhttp://twitter.com/pret_ukhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47395491557810176http://twitter.com/Dan_Martin/status/47395491557810176http://twitter.com/Dan_Martin/status/47395491557810176http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/AdamFaircloughhttp://twitter.com/AdamFaircloughhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/neilcomm/status/47395500542013440http://twitter.com/neilcomm/status/47395500542013440http://twitter.com/neilcomm/status/47395500542013440http://twitter.com/neilcommhttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47395687763148800http://twitter.com/crowdsurfing/status/47395687763148800http://twitter.com/crowdsurfing/status/47395687763148800http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/AdamFaircloughhttp://twitter.com/AdamFaircloughhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/Dan_Martin/status/47395699943411712http://twitter.com/Dan_Martin/status/47395699943411712http://twitter.com/Dan_Martin/status/47395699943411712http://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martinhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/Pret_ukhttp://twitter.com/Pret_ukhttp://wthashtag.com/CommsChathttp://wthashtag.com/CommsChathttp://wthashtag.com/CommsChathttp://twitter.com/NotFromBolton/status/47395867380023296http://twitter.com/NotFromBolton/status/47395867380023296http://twitter.com/NotFromBolton/status/47395867380023296http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/dom_asdaPR/status/47396007608197120http://twitter.com/dom_asdaPR/status/47396007608197120http://twitter.com/dom_asdaPR/status/47396007608197120http://twitter.com/dom_asdaPRhttp://twitter.com/dom_asdaPRhttp://twitter.com/JonClementshttp://twitter.com/JonClementshttp://twitter.com/dom_asdaPRhttp://twitter.com/dom_asdaPRhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/ColleenEMcKenna/status/47396053485498368http://twitter.com/ColleenEMcKenna/status/47396053485498368http://twitter.com/ColleenEMcKenna/status/47396053485498368http://twitter.com/ColleenEMcKennahttp://twitter.com/ColleenEMcKennahttp://twitter.com/neilcommhttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/Commschathttp://wthashtag.com/Commschathttp://twitter.com/crowdsurfing/status/47396089908822016http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47396089908822016http://wthashtag.com/Commschathttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/ColleenEMcKennahttp://twitter.com/ColleenEMcKenna/status/47396053485498368http://twitter.com/ColleenEMcKenna/status/47396053485498368http://wthashtag.com/commschathttp://twitter.com/dom_asdaPRhttp://twitter.com/JonClementshttp://twitter.com/dom_asdaPRhttp://twitter.com/dom_asdaPR/status/47396007608197120http://twitter.com/dom_asdaPR/status/47396007608197120http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47395867380023296http://twitter.com/NotFromBolton/status/47395867380023296http://wthashtag.com/CommsChathttp://twitter.com/Pret_ukhttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martin/status/47395699943411712http://twitter.com/Dan_Martin/status/47395699943411712http://wthashtag.com/commschathttp://twitter.com/AdamFaircloughhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47395687763148800http://twitter.com/crowdsurfing/status/47395687763148800http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/neilcomm/status/47395500542013440http://twitter.com/neilcomm/status/47395500542013440http://wthashtag.com/commschathttp://twitter.com/AdamFaircloughhttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martin/status/47395491557810176http://twitter.com/Dan_Martin/status/47395491557810176http://wthashtag.com/commschathttp://twitter.com/pret_ukhttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47395377229463552http://twitter.com/crowdsurfing/status/47395377229463552http://wthashtag.com/commschathttp://twitter.com/AdamFaircloughhttp://twitter.com/AdamFairclough/status/47395294425522176http://twitter.com/AdamFairclough/status/47395294425522176http://wthashtag.com/commschathttp://twitter.com/johncasshttp://twitter.com/JonClementshttp://twitter.com/JonClements/status/47395018742312960http://twitter.com/JonClements/status/47395018742312960http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47395004829806592http://twitter.com/crowdsurfing/status/47395004829806592http://wthashtag.com/commschathttp://twitter.com/pret_ukhttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47394881404014592http://twitter.com/NotFromBolton/status/47394881404014592http://wthashtag.com/commschathttp://twitter.com/pret_ukhttp://twitter.com/crowdsurfinghttp://twitter.com/Dan_Martinhttp://twitter.com/Dan_Martin/status/47394661471490048http://twitter.com/Dan_Martin/status/47394661471490048http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47394595474112512http://twitter.com/crowdsurfing/status/47394595474112512http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/amandacommshttp://twitter.com/amandacomms/status/47394431678169088http://twitter.com/amandacomms/status/47394431678169088http://wthashtag.com/commschathttp://twitter.com/dom_asdaPRhttp://twitter.com/CommsChathttp://twitter.com/CommsChat/status/47394355916455936http://twitter.com/CommsChat/status/47394355916455936 -
8/7/2019 Transcript for #Commschat - Martin Thomas 14 March 2011
7/14
pm be rethought - more emphasis on training to respond to the
unexpected #commschat
8:38
pmAdamFairclough: @crowdsurfingDon't see much of a challenge. An unchanging
rule of comms is to style message according to audience...
#commschat8:38
pmAdamFairclough: @crowdsurfingDon't see much of a challenge. An unchanging
rule of comms is to style message according to audience...
#commschat
8:38
pmNotFromBolton: Message control comes from the need to keep your job surely? If
your'e an idiot you will get sacked for example. #commschat
8:38
pmPRMediaBlog: RT @dom_asdaPR: ?@JonClements: is Asda's approach to
SocMed "loose" or well-planned?? bit of both. We're learning all
the time. #commschat
8:38pm
JonClements: RT @dom_asdaPR: ?@JonClements: is Asda's approach toSocMed "loose" or well-planned?? bit of both. We're learning all
the time. #commschat
8:38
pmcrowdsurfing: @NotFromBolton@crowdsurfingSocial is the change driver
dramatising organisational & cultural weakness of most orgs
#commschat
8:38
pmenormous: I think I heard about a hardware company doing similar
@CommsChat#commschat
8:38
pm
allanbarr: @neilcomm@crowdsurfingI think most orgs will struggle to
gain real value from #SMwithout giving up some level ofcontrol #commschat
8:39
pmallanbarr: @crowdsurfing@neilcommyes, still think there is a place for
proper escalation process if the situation demands it
#commschat
8:39
pmNotFromBolton: @dom_asdaPRLearning is the name of the game employees
need to learn where they fit and employers need to learn from
everywhere #commschat
8:40
pm
crowdsurfing: @allanbarr@neilcomm@crowdsurfingYou can't succeed in
#SMwithout loosening up #commschat
8:40
pmallanbarr: RT @crowdsurfing: Social is the change driver dramatising
organisational & cultural weakness of most orgs < totally agree
here!! #commschat
8:40
pmcrowdsurfing: Always find it amusing when companies talk about embracing
social when it takes them 5 days to get press release out of door
#commschat
8:41
pmNotFromBolton: @allanbarrThere is no control, only consequences ;)
#commschat
8:41 allanbarr: @crowdsurfingor 2/3 stage sign-off process for those releases!
http://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/AdamFairclough/status/47396214760677376http://twitter.com/AdamFairclough/status/47396214760677376http://twitter.com/AdamFairclough/status/47396214760677376http://twitter.com/AdamFaircloughhttp://twitter.com/AdamFaircloughhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/AdamFairclough/status/47396215037501440http://twitter.com/AdamFairclough/status/47396215037501440http://twitter.com/AdamFairclough/status/47396215037501440http://twitter.com/AdamFaircloughhttp://twitter.com/AdamFaircloughhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/NotFromBolton/status/47396227414888448http://twitter.com/NotFromBolton/status/47396227414888448http://twitter.com/NotFromBolton/status/47396227414888448http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/PRMediaBlog/status/47396233605693440http://twitter.com/PRMediaBlog/status/47396233605693440http://twitter.com/PRMediaBlog/status/47396233605693440http://twitter.com/PRMediaBloghttp://twitter.com/PRMediaBloghttp://twitter.com/dom_asdaPRhttp://twitter.com/dom_asdaPRhttp://twitter.com/JonClementshttp://twitter.com/JonClementshttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/JonClements/status/47396238177472512http://twitter.com/JonClements/status/47396238177472512http://twitter.com/JonClements/status/47396238177472512http://twitter.com/JonClementshttp://twitter.com/JonClementshttp://twitter.com/dom_asdaPRhttp://twitter.com/dom_asdaPRhttp://twitter.com/JonClementshttp://twitter.com/JonClementshttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47396275167043584http://twitter.com/crowdsurfing/status/47396275167043584http://twitter.com/crowdsurfing/status/47396275167043584http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/enormous/status/47396304090972160http://twitter.com/enormous/status/47396304090972160http://twitter.com/enormous/status/47396304090972160http://twitter.com/enormoushttp://twitter.com/enormoushttp://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/allanbarr/status/47396327994306560http://twitter.com/allanbarr/status/47396327994306560http://twitter.com/allanbarr/status/47396327994306560http://twitter.com/allanbarrhttp://twitter.com/allanbarrhttp://twitter.com/neilcommhttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/SMhttp://wthashtag.com/SMhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/allanbarr/status/47396568403423232http://twitter.com/allanbarr/status/47396568403423232http://twitter.com/allanbarr/status/47396568403423232http://twitter.com/allanbarrhttp://twitter.com/allanbarrhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/neilcommhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/NotFromBolton/status/47396578423619584http://twitter.com/NotFromBolton/status/47396578423619584http://twitter.com/NotFromBolton/status/47396578423619584http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/dom_asdaPRhttp://twitter.com/dom_asdaPRhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47396633213796352http://twitter.com/crowdsurfing/status/47396633213796352http://twitter.com/crowdsurfing/status/47396633213796352http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/allanbarrhttp://twitter.com/allanbarrhttp://twitter.com/neilcommhttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/SMhttp://wthashtag.com/SMhttp://wthashtag.com/SMhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/allanbarr/status/47396745147199488http://twitter.com/allanbarr/status/47396745147199488http://twitter.com/allanbarr/status/47396745147199488http://twitter.com/allanbarrhttp://twitter.com/allanbarrhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47396780765220864http://twitter.com/crowdsurfing/status/47396780765220864http://twitter.com/crowdsurfing/status/47396780765220864http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/NotFromBolton/status/47396902274215936http://twitter.com/NotFromBolton/status/47396902274215936http://twitter.com/NotFromBolton/status/47396902274215936http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/allanbarrhttp://twitter.com/allanbarrhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/allanbarr/status/47397005978382336http://twitter.com/allanbarrhttp://twitter.com/allanbarrhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/allanbarrhttp://twitter.com/allanbarr/status/47397005978382336http://wthashtag.com/commschathttp://twitter.com/allanbarrhttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47396902274215936http://twitter.com/NotFromBolton/status/47396902274215936http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47396780765220864http://twitter.com/crowdsurfing/status/47396780765220864http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/allanbarrhttp://twitter.com/allanbarr/status/47396745147199488http://twitter.com/allanbarr/status/47396745147199488http://wthashtag.com/commschathttp://wthashtag.com/SMhttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/allanbarrhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47396633213796352http://twitter.com/crowdsurfing/status/47396633213796352http://wthashtag.com/commschathttp://twitter.com/dom_asdaPRhttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47396578423619584http://twitter.com/NotFromBolton/status/47396578423619584http://wthashtag.com/commschathttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/allanbarrhttp://twitter.com/allanbarr/status/47396568403423232http://twitter.com/allanbarr/status/47396568403423232http://wthashtag.com/commschathttp://wthashtag.com/SMhttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/allanbarrhttp://twitter.com/allanbarr/status/47396327994306560http://twitter.com/allanbarr/status/47396327994306560http://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/enormoushttp://twitter.com/enormous/status/47396304090972160http://twitter.com/enormous/status/47396304090972160http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47396275167043584http://twitter.com/crowdsurfing/status/47396275167043584http://wthashtag.com/commschathttp://twitter.com/JonClementshttp://twitter.com/dom_asdaPRhttp://twitter.com/JonClementshttp://twitter.com/JonClements/status/47396238177472512http://twitter.com/JonClements/status/47396238177472512http://wthashtag.com/commschathttp://twitter.com/JonClementshttp://twitter.com/dom_asdaPRhttp://twitter.com/PRMediaBloghttp://twitter.com/PRMediaBlog/status/47396233605693440http://twitter.com/PRMediaBlog/status/47396233605693440http://wthashtag.com/commschathttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47396227414888448http://twitter.com/NotFromBolton/status/47396227414888448http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/AdamFaircloughhttp://twitter.com/AdamFairclough/status/47396215037501440http://twitter.com/AdamFairclough/status/47396215037501440http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/AdamFaircloughhttp://twitter.com/AdamFairclough/status/47396214760677376http://twitter.com/AdamFairclough/status/47396214760677376http://wthashtag.com/commschat -
8/7/2019 Transcript for #Commschat - Martin Thomas 14 March 2011
8/14
pm #commschat
8:41
pmsimonsanders: @crowdsurfing- yes, but press releases and being social are not
the same thing, of course, but the point is well made!
#commschat
8:42pm
amandacomms: @crowdsurfing@allanbarr@neilcommit is possible even inrigid organisations like police - we devolve power to local
officers #commschat
8:42
pmJonClements: Most orgs not ready for this, I contest - RT @crowdsurfing: You
can't succeed in #SMwithout loosening up #commschat
8:42
pmcrowdsurfing: Focus on talking organisational & cultural change to senior
clients rather than selling latest social media gimmick to juniors
#commschat
8:42
pm
HSchoegler: Love @redcrossex of appropriate 'loose' response!
http://ow.ly/4emOkRT @crowdsurfing: Can't succeed in #SMw/out loosening up #commschat
8:42
pmallanbarr: @NotFromBoltontrue, but framework, coaching etc will help
massively #commschat
8:42
pmsimonsanders: press releases = controlled message / being social = being
human, open, conversational #commschat
8:43
pmcrowdsurfing: @simonsanders@crowdsurfingI am dramatising for effect - the
question should be why does it take us so long to approve stuff
#commschat
8:43
pmneilcomm: @crowdsurfingCeding control and loosening up - does this
mean the head of comms is less important or more important?
#commschat
8:43
pmallanbarr: @amandacomms@crowdsurfing@allanbarr@neilcomm
completely agree, we face similar situations with our work with
the NHS #commschat
8:43
pmNotFromBolton: @crowdsurfingOf course this is the only way it works in
business, but it is a frightening concept for many. #commschat
8:44
pmcrowdsurfing: @simonsandersTotally agree - success in #smis all about being
human, open & responsive - sounds simple but most orgs
struggle #commschat
8:44
pmCommsChat: if org totally loose, then journos would hear the news before
press releases went out. Release becomes a statement of record
#commschat
8:44
pmamandacomms: @neilcomm@crowdsurfingfor me more important as you have
to set the guidance and help create the culture to thrive
#commschat
8:44
pm
allanbarr: RT @JonClements: Most orgs not ready for this, I contest -
@crowdsurfing,but surely that's our job to advise on that
http://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/simonsanders/status/47397014945808384http://twitter.com/simonsanders/status/47397014945808384http://twitter.com/simonsanders/status/47397014945808384http://twitter.com/simonsandershttp://twitter.com/simonsandershttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/amandacomms/status/47397115122561024http://twitter.com/amandacomms/status/47397115122561024http://twitter.com/amandacomms/status/47397115122561024http://twitter.com/amandacommshttp://twitter.com/amandacommshttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/allanbarrhttp://twitter.com/allanbarrhttp://twitter.com/neilcommhttp://twitter.com/neilcommhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/JonClements/status/47397119765651456http://twitter.com/JonClements/status/47397119765651456http://twitter.com/JonClements/status/47397119765651456http://twitter.com/JonClementshttp://twitter.com/JonClementshttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/SMhttp://wthashtag.com/SMhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47397138589696000http://twitter.com/crowdsurfing/status/47397138589696000http://twitter.com/crowdsurfing/status/47397138589696000http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/HSchoegler/status/47397259159146496http://twitter.com/HSchoegler/status/47397259159146496http://twitter.com/HSchoegler/status/47397259159146496http://twitter.com/HSchoeglerhttp://twitter.com/HSchoeglerhttp://twitter.com/redcrosshttp://twitter.com/redcrosshttp://ow.ly/4emOkhttp://ow.ly/4emOkhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/SMhttp://wthashtag.com/SMhttp://wthashtag.com/SMhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/allanbarr/status/47397268810252288http://twitter.com/allanbarr/status/47397268810252288http://twitter.com/allanbarr/status/47397268810252288http://twitter.com/allanbarrhttp://twitter.com/allanbarrhttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/simonsanders/status/47397271301668864http://twitter.com/simonsanders/status/47397271301668864http://twitter.com/simonsanders/status/47397271301668864http://twitter.com/simonsandershttp://twitter.com/simonsandershttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47397343691149312http://twitter.com/crowdsurfing/status/47397343691149312http://twitter.com/crowdsurfing/status/47397343691149312http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/simonsandershttp://twitter.com/simonsandershttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/neilcomm/status/47397363341463552http://twitter.com/neilcomm/status/47397363341463552http://twitter.com/neilcomm/status/47397363341463552http://twitter.com/neilcommhttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/allanbarr/status/47397438016856064http://twitter.com/allanbarr/status/47397438016856064http://twitter.com/allanbarr/status/47397438016856064http://twitter.com/allanbarrhttp://twitter.com/allanbarrhttp://twitter.com/amandacommshttp://twitter.com/amandacommshttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/allanbarrhttp://twitter.com/allanbarrhttp://twitter.com/neilcommhttp://twitter.com/neilcommhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/NotFromBolton/status/47397551200141312http://twitter.com/NotFromBolton/status/47397551200141312http://twitter.com/NotFromBolton/status/47397551200141312http://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBoltonhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/crowdsurfing/status/47397634029264896http://twitter.com/crowdsurfing/status/47397634029264896http://twitter.com/crowdsurfing/status/47397634029264896http://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/simonsandershttp://twitter.com/simonsandershttp://wthashtag.com/smhttp://wthashtag.com/smhttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/CommsChat/status/47397702035718144http://twitter.com/CommsChat/status/47397702035718144http://twitter.com/CommsChat/status/47397702035718144http://twitter.com/CommsChathttp://twitter.com/CommsChathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/amandacomms/status/47397762232365056http://twitter.com/amandacomms/status/47397762232365056http://twitter.com/amandacomms/status/47397762232365056http://twitter.com/amandacommshttp://twitter.com/amandacommshttp://twitter.com/neilcommhttp://twitter.com/neilcommhttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://wthashtag.com/commschathttp://twitter.com/allanbarr/status/47397793878392832http://twitter.com/allanbarr/status/47397793878392832http://twitter.com/allanbarr/status/47397793878392832http://twitter.com/allanbarrhttp://twitter.com/allanbarrhttp://twitter.com/JonClementshttp://twitter.com/JonClementshttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfinghttp://twitter.com/JonClementshttp://twitter.com/allanbarrhttp://twitter.com/allanbarr/status/47397793878392832http://twitter.com/allanbarr/status/47397793878392832http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/amandacommshttp://twitter.com/amandacomms/status/47397762232365056http://twitter.com/amandacomms/status/47397762232365056http://wthashtag.com/commschathttp://twitter.com/CommsChathttp://twitter.com/CommsChat/status/47397702035718144http://twitter.com/CommsChat/status/47397702035718144http://wthashtag.com/commschathttp://wthashtag.com/smhttp://twitter.com/simonsandershttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47397634029264896http://twitter.com/crowdsurfing/status/47397634029264896http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/NotFromBoltonhttp://twitter.com/NotFromBolton/status/47397551200141312http://twitter.com/NotFromBolton/status/47397551200141312http://wthashtag.com/commschathttp://twitter.com/neilcommhttp://twitter.com/allanbarrhttp://twitter.com/crowdsurfinghttp://twitter.com/amandacommshttp://twitter.com/allanbarrhttp://twitter.com/allanbarr/status/47397438016856064http://twitter.com/allanbarr/status/47397438016856064http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/neilcommhttp://twitter.com/neilcomm/status/47397363341463552http://twitter.com/neilcomm/status/47397363341463552http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/simonsandershttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47397343691149312http://twitter.com/crowdsurfing/status/47397343691149312http://wthashtag.com/commschathttp://twitter.com/simonsandershttp://twitter.com/simonsanders/status/47397271301668864http://twitter.com/simonsanders/status/47397271301668864http://wthashtag.com/commschathttp://twitter.com/NotFromBoltonhttp://twitter.com/allanbarrhttp://twitter.com/allanbarr/status/47397268810252288http://twitter.com/allanbarr/status/47397268810252288http://wthashtag.com/commschathttp://wthashtag.com/SMhttp://twitter.com/crowdsurfinghttp://ow.ly/4emOkhttp://twitter.com/redcrosshttp://twitter.com/HSchoeglerhttp://twitter.com/HSchoegler/status/47397259159146496http://twitter.com/HSchoegler/status/47397259159146496http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/crowdsurfing/status/47397138589696000http://twitter.com/crowdsurfing/status/47397138589696000http://wthashtag.com/commschathttp://wthashtag.com/SMhttp://twitter.com/crowdsurfinghttp://twitter.com/JonClementshttp://twitter.com/JonClements/status/47397119765651456http://twitter.com/JonClements/status/47397119765651456http://wthashtag.com/commschathttp://twitter.com/neilcommhttp://twitter.com/allanbarrhttp://twitter.com/crowdsurfinghttp://twitter.com/amandacommshttp://twitter.com/amandacomms/status/47397115122561024http://twitter.com/amandacomms/status/47397115122561024http://wthashtag.com/commschathttp://twitter.com/crowdsurfinghttp://twitter.com/simonsandershttp://twitter.com/simonsanders/status/47397014945808384http://twitter.com/simonsanders/status/47397014945808384http://wthashtag.com/commschat -
8/7/2019 Transcript for #Commschat - Martin Thomas 14 March 2011
9/14
mindset? #commschat
8:44
pmcrowdsurfing: @NotFromBolton@crowdsurfingMy aim with Loose is to try
to make it less frightening - even big sensible biz are loosening
up #commschat
8:45pm
CommsChat: Sorry, that was a question, not a statement. #commschat
8:45
pmFelicityStewart: @crowdsurfingTotally agree. Just look at the @redcross
example - acknowledged the human error - great