transformation customer-experience-and-commerce
DESCRIPTION
How do we present our case for Customer Experience in the board room? We often talk about Transformation through Customer Experience but yet that message is not resonating in the board room especially for B2B companies. This is my keynote slides and video from the B2B Multi-Channel event.TRANSCRIPT
TRANSFORMATION,
and commerce
NOITMRASONFRAT,
what if you can’t
-46%
+22.5%
CX leaders
CX laggards
Customer Experience Laggards vs Leaders: 5-year stock performance
aggressive
search
1 2 action
3 4 account mobile
CONTENT
(traffic x conversion x AOV)
(traffic x conversion x AOV)loyalty - (operating cost)
set new expectations.
transformation.
