transformational competitiveness in europe
TRANSCRIPT
EuropeanCompetitivenessStudy
Want to Be More Competitive?Get Better at Transformation
European companies are confidentin their ability to compete, despitethe tough market environment
Source: A.T. Kearney European Competitiveness Study
TodayCompetitive situation
TomorrowCompetitive expectations
How intense is competition within your industry?
How strong is your company’s competitive advantage?
How do you expect competitive intensity to evolve in your industry?
What is your outlook on your company’s ability to compete in the future?
Not intense
Very intense
Moderate
1%
19%
55%
3%
20%
Very weak
Very strong
Neutral
2%
27%
47%
3%
20%
Significant decrease
Significant increase
Same
2%
24%
44%
3%
25%
Negative
Positive
Neutral
8%
55%
36%
A.T. Kearney’s Fit Transformation™framework takes a balanced approachto address the building blocksof competitiveness
Source: A.T. Kearney
External environment
Strategy
Transformation and change management
Translation
Structure andgovernance
Capabilities and culture
Processes Technologyenablement
Resourceconfiguration
A.T. Kearney di�erentiators
Transformation triggers
Building blocks of theoperating model
Translation
Alignment
Transformation and changemanagement
The companies most optimistic abouttheir ability to compete are those that haveacted on nearly all the building blocks
Positive outlook
Neutral outlook
Negative outlook
No answer
Outlook based on number of building blocks addressed(%, number of respondents)
100%
0 1 2 3 4 5
6 397 199 164 40 25
17%
49%
17%
33%
33%
9%
42% 38%28%
18% 20%8%
53%63%
78% 76%
2% 3%5%
5% 4%
Number of building blocks addressed
Source: A.T. Kearney European Competitiveness Study
Nearly half the companies we surveyedhave cause for concern, as they have as yettackled no more than one building blockof competitiveness
Source: A.T. Kearney European Competitiveness Study
0 1 2 3 4 5
48%
24%
1%
20%4% 3%
(% of companies that have addressed building blocks)
For more information onA.T. Kearney’s EuropeanCompetitiveness Study,please visit: www.atkearney.com/organization-transformation