transforming business models & product design in a circular economy: re-thinking and...
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ad:tech London 2012 Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Future For Society & Enterprise Ken Webster, Head of Innovation, Ellen MacArthur FoundationTRANSCRIPT
First line of title goes hereSecond line hereAd tech Sep 19Ken Webster
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Makes the macro economic case (McKinsey knowledge partners) Jan 2012
Focus on mid-complexity durable goods
Design cues: ‘cradle to cradle’, ‘performance economy’,
Shift from consumer to user
Access over ownership
----------------New companion report on products of consumption Jan 2013
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• Great aesthetic appeal
• Designed for refurbishment and disassembly
• All materials carefully sourced – eliminating toxics
The Herman Miller Mirra chair www.hermanmiller.com
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Title goes hereTitle goes hereTitle goes hereTitle goes hereBackhausen Returnity®
• Uses idea that waste = food
• Technical cycles are guaranteed as being ‘cradle to cradle’
• 100% recyclable
• Process of return and re‐use:
www.backhausen.com www.returnity.at
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Some IT leverage
• Digitisation• Consolidation• Resell/Reuse• Collaborative Use• Customisation • Money (complementary currencies)
00BBody scanners and tailoring
Body scanners and tailoring
• Make accurate scan• Supply details• Receive clothes that fit
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