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UNIVERSITY OF SOUTH FLORIDA USF Health Communications | 813-974-3300 Bringing Science Home Concepts & Art Direction 08/2010 USF Health ®

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Brand Identity and Graphic Standards: The Patterson Foundation and USF Health launch Bringing Science Home, a model program that will develop new ways of learning and caring to help people approach their lives optimistically.

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University of soUth florida

USF Health Communications | 813-974-3300 Bringing Science Home Concepts & Art Direction08/2010

NEED CONTACT Info on the back

University of soUth florida

Usf health®

Color Palette

Main Colors

C: 44 M: 8 Y: 89 K: 22

R: 126 G: 155 B: 63

Hex#: 7e9b3f

C: 8 M: 36 Y: 96 K: 8

R: 215 G: 156 B: 39

Hex#: d79c27

C: 29 M: 100 Y: 82 K: 37

R: 128 G: 19 B: 37

Hex#: 801325

C: 48 M: 11 Y: 18 K: 0

R: 132 G: 188 B: 201

Hex#: 84bcc9

accent Colors

C: 79 M: 18 Y: 36 K: 0

R: 16 G: 158 B: 166

Hex#: 109ea6

C: 86 M: 22 Y: 100 K: 9

R: 9 G: 136 B: 67

Hex#: 098843

C: 41 M: 49 Y: 100 K: 20

R: 137 G: 109 B: 13

Hex#: 896d0d

C: 1 M: 67 Y: 100 K: 0

R: 242 G: 115 B: 0

Hex#: f27300

Usf health standard

C: 98 M: 0 Y: 72 K: 61

R: 0 G: 87 B: 61

Hex#: 00583e

C: 0 M: 9 Y: 50 K: 24

R: 203 G: 182 B: 119

Hex#: CdB97B

fonts

Century Gothic Goudy old Style

GraPhiC elementS

Main Bsh art element

Clouds air Balloons trees Buildings

Background