transforming organisations through digital strategy - sam jeffers, blue state digital

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Digital strategyWhy bother?

We help our clients create change – in their organisations, in the marketplace, and in society.

Who are Blue State?

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We inspirepeople totake action.

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Who we are

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We help people invest in relationships that matter to them.

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Who we are

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For causes, brands & institutions.

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Who we are: Select clients

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Today’s definition of strategy

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From: George Osborne is happy and confident.


To: George Osborne isn’t so sure.


Because...


We don’t need one of those. *

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* You might.


We can do it ourselves. *

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* Maybe.


What do we need to know? *

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* Clue: It’s a lot.


Don’t zoom in just yet. *

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* The bigger picture can guide everything.


Put the cartography before the ‘hows’. *

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* Draw a map before you plan a route.


Ok, now plan a route. *

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* There are some places you’ll want to visit en route.


Take pictures on the way. *

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* Show where you’ve been and where you’re going.


Share it on Google +. *

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* Not really, but Google + has Circles and Circles are what you need.


Listicle: 8 things to watch for

1. Overcomplication2. Resistance3. Lack of leadership4. Not involving supporters/users5. Resource is the hardest part6. Two years max7. Basics come first8. You might not need a strategy, but be strategic.

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transforming organisations through digital strategy - sam jeffers, blue state digital

Government & Nonprofit