transforming the business of publishing
DESCRIPTION
Operations executives at large publishers require 3 core competencies to succeed in the digital future.TRANSCRIPT
![Page 1: Transforming the Business of Publishing](https://reader038.vdocument.in/reader038/viewer/2022100517/555a7240d8b42ae7218b542c/html5/thumbnails/1.jpg)
International Digital Publishing ForumDigital Book 2011, May 23, 2011
Transforming the Business of Publishing
Ken Brooks, [email protected]
![Page 2: Transforming the Business of Publishing](https://reader038.vdocument.in/reader038/viewer/2022100517/555a7240d8b42ae7218b542c/html5/thumbnails/2.jpg)
Digital products are breaking the steady state relationship between revenue, product investment, and cash
• Revenues from old products falling off, with some level of reinvestment required to keep it from being precipitous
• Reduction in realized price from digital is far exceeding the cost of goods benefit
• New and different products, channels and business models are required
• New product investment doesn’t yield immediate results
How do we keep revenue and cash growing in the face of these dynamics?
![Page 3: Transforming the Business of Publishing](https://reader038.vdocument.in/reader038/viewer/2022100517/555a7240d8b42ae7218b542c/html5/thumbnails/3.jpg)
Three critical core competencies
Process Management
Vendor Management
Technology Management
![Page 4: Transforming the Business of Publishing](https://reader038.vdocument.in/reader038/viewer/2022100517/555a7240d8b42ae7218b542c/html5/thumbnails/4.jpg)
Process Management: Product Development
Plan
Specifications
Workflow
Resources
Budget
Schedule
Execute
Source ContentAcquire ContentDevelop ContentBuild Technology
Design PresentationRender
QADeliver
ControlTrack Progress
Track Compliance
Manage Changes
Manage Standards
![Page 5: Transforming the Business of Publishing](https://reader038.vdocument.in/reader038/viewer/2022100517/555a7240d8b42ae7218b542c/html5/thumbnails/5.jpg)
Processes are comprised of capabilities.
Plan
Control
ExecuteLevel 0 BusinessCapabilities
Level 1 BusinessCapabilities
Business Process
Bus
ines
s F
unct
iona
lity
and
Pro
cess
es
Source Content
Acquire Content
Develop Content
Develop Techn.
Design Pres’n Render QA Deliver
Edit Content
AddTags
Index
![Page 6: Transforming the Business of Publishing](https://reader038.vdocument.in/reader038/viewer/2022100517/555a7240d8b42ae7218b542c/html5/thumbnails/6.jpg)
Capabilities can be executed by vendors.
Strategic Purchasing of Capabilities
$0.0 $1.0 $2.0 $3.0 $4.0 $5.0 $6.0 $7.0 $8.0 $9.00
1
2
3
4
5
6
7
8
9
10
Art Perms
Software QA
Test Research
Multimedia
Composition
Text Perms
Photo Research
Art Rendering
Archiving
Proj Mgmt
MSS prep
Indexing
Development
Annual Spend ($mm)
Risk
Vendor Management Process
• Standardize expectations
• Consolidate volume and services
• Negotiate hard on mutual expectations
• Manage performance both ways
• Share benefits from continuous improvement
![Page 7: Transforming the Business of Publishing](https://reader038.vdocument.in/reader038/viewer/2022100517/555a7240d8b42ae7218b542c/html5/thumbnails/7.jpg)
Capabilities are also the basis of technology management
Services/Applications
Data Structure(Logical)
Authoring
MarkLogic, Oracle, etc.
DocBook, QTI, etc.
Data Platform(Physical)
Technology Implem
entations
StructuringSemanticTagging
Plan
Control
ExecuteLevel 0 BusinessCapabilities
Level 1 BusinessCapabilities
Business Process
Bus
ines
s F
unct
iona
lity
and
Pro
cess
es
Source Content
Acquire Content
Develop Content
Develop Techn.
Design Pres’n Render QA Deliver
Edit Content
AddTags
Index
![Page 8: Transforming the Business of Publishing](https://reader038.vdocument.in/reader038/viewer/2022100517/555a7240d8b42ae7218b542c/html5/thumbnails/8.jpg)
Summary Themes
• Architectural thinking: start with the end in mind
• Move incrementally toward the vision
• Improve existing processes as a way to get to the future
• Incremental investment
• It’s not just the product – plan process as you plan product
• Your vendors are your partners
• Technology
• Use agile development approaches for both product and process technology
• Utilize standards everywhere: product, process, data structures
• Buy, don’t build
• Measure obsessively
![Page 9: Transforming the Business of Publishing](https://reader038.vdocument.in/reader038/viewer/2022100517/555a7240d8b42ae7218b542c/html5/thumbnails/9.jpg)
International Digital Publishing ForumDigital Book 2011, May 23, 2011
Transforming the Business of Publishing
Ken Brooks, [email protected]