translation = money
TRANSCRIPT
Translation = Money@ineverylanguage
#modevcon
128% = 1 week
TRANSLATION
Best results in South Korea, China & Japan
?
@ineverylanguage
@ineverylanguage
90%
13 = 90%
Global Website Users
?
Global Website Users
14%
10%
26%
9% 41%
Most Downloads
FranceRussiaItaly
Japan
KoreaChinaBrazil
Australia
80% < 30%
85% of global shoppers will NOT buy at all in a foreign language
PeopleDon’tBuy
WhatTheyDon’t
Understand
People are6X more likely
to purchase in their native language
You AlreadyDesign
A Global App
Make It AGOOD
Global App
How to Code Apps for Easy Translation
• TRANSLATE IT!
How to Code Apps for Easy Translation
• TRANSLATE IT!• Follow Best Practices for Your Platform– Objects Formatting (Labels, Drop-Downs, etc)• iOS: AutoLayout
– Date, Time & Currency
How to Code Apps for Easy Translation
• TRANSLATE IT!• Follow Best Practices for Your Platform• Context, Context, Context
Home?
How to Code Apps for Easy Translation
• TRANSLATE IT!• Follow Best Practices for Your Platform• Context, Context, Context• Manage Translation Correctly
– Separate Text Strings from Executable Code– Continue to Provide Context via Screenshots– Offer Any Translation Memory You May Already Have– Allow Collaboration & Encourage Questions
Is 128% worth it?
767%
