transperfect - seo audit competitor analysis
TRANSCRIPT
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An SEO Audit Competitor Analysis
On-Site AnalysisHealth Check - SERPs Appearance
ACG
1. Perform Site search:Search “www.(brand name).com in Google
About 497.000 results (0.32seconds)
About 9 results (0.69 seconds)
About 322.000 results (0.50seconds)
2. Perform Brand searchSearch “Transperfect”in Google
input: lionbridgeresult: 1st result, no ad search result display
“lionbridge translation services”-> no paid search results
input: hp acgresult: 1st result, no ad search result display
“hp acg translation services” -> google ad bought by “www.onehourtranslation.com”
input: Transperfectresult:--on 2nd number in adworld
“transperfect translation services” -> google ad bought by “www.onehourtranslation.com”
3.Duplicate content review/total number of pages indexed
input:--site:www.lionbridge.comresult:--About 201resultsinput:--site: lionbridge.comresult:--About 8840 results
input:site:www.transperfect.comresult:--About 1590 results
input:--site:transperfect.comresult:--About 42,600 results
On-Site AnalysisUsability Review
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images Properly formatting and compressing images can save many bytes of data.
Leverage browser cachingSetting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Consider Fixing:
On-Site AnalysisServer Redirect / Response Codes
On-Site AnalysisServer Redirect / Response Codes
Competitive AnalysisCompetitive Site List
Competitive AnalysisTraffic
Competitive AnalysisTraffic (Competitors Comparison)
Competitive AnalysisAuthority
Competitive AnalysisAuthority
Competitive AnalysisAuthority
Key Recommendations
• Use Paid Search Advertising to regain traffic from competitors• Generate more backlinks from pages with high authority
like .org and .gov• Stay up with the trends of keywords in order to boost traffic,
content marketing is crucial nowadays• Enter transperfect.com to major directories like dmoz.com
and yahoo directories, yandex, gimpsy and others• Sort out technical improvements off page• Improvements in the sense of online customer journey
engagement could take place in order to increase the time spend on page, thus boosting SEO
Bibliography Resources• http://tools.pingdom.com/• https://developers.google.com/speed/pagesp
eed/insights• http://www.similarweb.com/• majestic.com• http://searchengineland.com/
Thank you