The following toolkit has been designed by Disney•Pixar and VisitScotland to be an efficient resource capable of being leveraged by

industry partners to help celebrate the release of Disney•Pixar’s BRAVE.

The assets and information included in this kit support partners in developing local consumer materials while serving as a central source

for all activity.

Included are all relevant materials, assets, key messaging guidance and information to allow you to capitalise on the tremendous

potential of a promotion with Disney•Pixar’s BRAVE.

Contents:

• Restricted Categories

• Release Dates

• Creative Guidelines

• Creative Guidelines – How to reference BRAVE (3 slides)

• Approved Captions - How to reference BRAVE (2 slides)

Timings:

Toolkit materials are approved for use up to June 30th 2013 only, after which all toolkits or toolkit elements must be destroyed.

Travel and Tourism Toolkit

• Synopsis and Trailers

• Campaign Records

• Filmmakers’ Notes

• Translations (2 slides)

Restricted Categories Under NO circumstances should the Disney brand, either directly or through indirect association and/or endorsement on its media platforms, be associated

with the following categories of advertising, sponsorship or promotional activities. The following categories are prohibited (this includes any thematic

references within any advertising, sponsorship, promotional or related creative content):

• Food, Drink, Restaurants, Cafes, Tearooms

• Car Hire Companies

• Non members of approved quality assurance schemes, applies to accommodation businesses only

• Alcohol and alcohol-related products, services and attractions (including low alcohol drinks, ‘alco-pops’ and liqueur chocolates).

• Inappropriate Content

• Pornography or any other products, themes or content with adult themes or themes of a sexual nature (e.g. contraceptives, adult toys)

• Drugs (including, without limitation, prescription medicines, tobacco or smoking related products and illegal / other illicit drugs / substances).

• Weapons (real & look alike replica guns and knives). Dangerous products including fireworks, matches.

• Political organisations or themes.

• Religion - the endorsement, advertising or promoting of individual religious or other spiritual or secular groups / organisations and their beliefs is prohibited, however we allow religious festival themes to be celebrated without any specific religious messaging attached

• Gambling including betting, lotteries and scratch cards.

• Violent sports or other potentially dangerous recreational activities.

• Diet / Slimming products such as diet pills / food substitutes / slimming shakes, items or services positioned as miracle solutions for weight problems.

• Death-related products and services (e.g. funerals, burial or other memorial products and services).

• Personal Hygiene; toilet paper, sanitary towels, etc.

Release Dates LITHUANIA 10-Aug-2012

NETHERLANDS 25-Jul-2012

NIGERIA TBA 2012

NORWAY 24-Aug-2012

POLAND 17- Aug-2012

PORTUGAL 16-Aug-2012

QATAR 16-Aug-2012

ROMANIA 17-Aug-2012

RUSSIA 21-June-2012

SERBIA 6-Sep-2012

SLOVAKIA 23-Aug-2012

SLOVENIA 20-Sept-2012

SOUTH AFRICA 3-Aug-2012

SPAIN 17-Aug-2012

SWEDEN 30-Aug-2012

TURKEY 7-Sep-2012

UAE 16-Aug-2012

UKRAINE 21-June-2012

VIETNAM 6-July-2012

CHINA TBA 2012

HONG KONG 2-Aug-2012

INDIA 22-June-2012

INDONESIA 21-June-2012

ISRAEL 12-July-2012

USA / CANADA 22-June -2012

UK 17-Aug -2012

UK - Scotland NI ROI 3-Aug-2012

AUSTRIA 3-Aug -2012

BAHRAIN 16-Aug-2012

BELGIUM 18-Jul-2012

BOSNIA/HERZ 9-Aug-2012

BULGARIA 3-Aug-2012

CROATIA 9-Aug-2012

CZECH REP 16-Aug-2012

DENMARK 30-Aug-2012

ECUADOR 22-June- 2012

EGYPT 15-Aug-2012

ESTONIA 3-Aug-2012

FINLAND 24-Aug-2012

FRANCE 1-Aug-2012

GERMANY 2-Aug-2012

GREECE 20-Sep-2012

HUNGARY 2-Aug -2012

ICELAND 3-Aug-2012

ITALY 5-Sep-2012

KENYA 22-Jun-2012

JORDAN 15-Aug-2012

LATVIA 21-Dec-2012

LEBANON 16-Aug-2012

SWITZERLAND 26-Jul-2012

Swiss French 1-Aug-2012

Swiss German 2-Aug-2012

Swiss Italian 7-Sep-2012

JAPAN 21-Jul-2012

KOREA 27-Sept-2012

MALAYSIA 21-June-2012

PHILIPPINES 1-Aug-2012

SINGAPORE 08-Aug-2012

TAIWAN 23-June-2012

THAILAND 9-Aug-2012

ARGENTINA 12-July-2012

BOLIVIA 21-June-2012

BRAZIL 20-July-2012

CHILE 12-July-2012

COLOMBIA 20-July-2012

MEXICO 20-July-2012

PANAMA 20-July-2012

PARAGUAY 13-July-2012

PERU 13-July-2012

TRINIDAD 22-June-2012

URUGUAY 03-Aug-2012

VENEZUELA 10-Aug-2012

AUSTRALIA 21-June-2012

NEW ZEALAND 21-June-2012

Release dates may be subject to change.

The following templates contain all legal and promotional requirements (copyright lines, call to action, etc.) and have been approved by Walt

Disney Studios / Pixar Animation Studios legal compliance. When amending templates for your campaigns, all partners must abide by the

following guidelines. Any additional alterations to this creative will sit outside of legal compliance.

• Insert company name into the title “Celebrate Disney•Pixar’s Brave with ________.”

– Do not change the phrasing or sentence order

• Insert company logo into the space provided

• Insert company information into the designated text box

– Guidance on how to reference BRAVE on following pages

• Do not alter the artwork in terms of layout, spacing, dimensions or use any of the artwork assets / characters separately.

• Do not alter the promotional message “Visit www.disney.com /brave to watch the trailer and play BRAVE games”

• Do not alter the title treatment / Brave logo. Disney branding is not to be separated from the title treatment.

• Activity must be clearly defined as promotional and cannot be positioned as endorsement or licensing activity. The above reference to

Disney•Pixar’s Brave ensures that you are within the legal promotional guidelines.

Creative Guidelines

When amending the templates to include company information and association with the film, all partners must abide by the following

guidelines. Any additional alterations to this creative will sit outside of legal compliance.

We recommend the following format:

• “To celebrate the release of Disney•Pixar’s Brave ......”

You may NOT reference BRAVE in the following format:

• Do not title your product or activity a BRAVE Tour/Trail/Experience

• Do not suggest your property or location featured in BRAVE

• Do not refer to your product or activity as an endorsement or license

• Do not not suggest or imply you are offering a Disney experience or BRAVE experience

• Do not use Disney or Brave stylised fonts

• Do not suggest that your property, location or person inspired any element of BRAVE

–The following statement has been approved only for use by VisitScotland – it is not available for use by any third parties /

travel partners. “Scotland, the land that inspired Disney Pixar’s BRAVE.”

• You may use the phrase “Scotland. Where legends come to life.”

Creative Guidelines – How to reference BRAVE

Examples:

Correct: SCOTTISH TRAILS. To celebrate the release of Disney•Pixar’s Brave, Scottish Trail Finders invite you to discover the beauty and

heritage of Scotland with 10 remarkable trails.

Incorrect: BRAVE TRAILS. Scottish Trail Finders invite you to discover the beauty and heritage of Scotland with 10 specially selected BRAVE

trails.

Correct: DONALDSTONE HOTEL MYTHS AND LEGENDS BREAK. To celebrate the release of Disney•Pixar’s Brave, come and enjoy a 3 night

break at Donaldstone Hotel and take advantage of free storytelling sessions for families. Kids also receive a free Scottish mysteries colouring

kit.

Incorrect: MYTHS AND LEGENDS BREAK. To celebrate the release of Disney•Pixar’s Brave, come and enjoy a 3 night break at Donaldstone

Hotel where children eat free from our Brave theme menu.

Correct: WONDERFUL B&B STAY WITH LOCH-SIDE LANDSCAPE VIEWS. To celebrate the release of Disney Pixar’s Brave, experience a home

from home stay with us in our lovely village with beautiful loch-side views. Take advantage of golfing, walking, historic sites, fishing all on

your doorstep. Relax in this lovely part of the Scottish Borders at Mcleod’s Bed and Breakfast, run by two proud members of Clan Mcleod!

Incorrect: BRAVE THEMED B&B. Come stay and experience the beautiful loch-side view as Merida would have seen whilst gazing out her

castle window.

Creative Guidelines – How to reference BRAVE

The following text has been approved for partner use.

Ancient Scotland. Brave heroine Merida encounters a mysterious ring of stones on her quest to change her fate. Follow the trail below for

your own experience of these prehistoric stones, dwellings and other lasting marks on the landscape left by Scotland’s ancient inhabitants.

Castles & Royalty. Scotland’s turbulent history has left a lasting mark on the landscape in shape of the many castles, fortresses and tower

houses that pepper the countryside. These imposing structures all have the power to fire the imagination and there’s undoubtedly a little bit

of each of these in Brave’s Castle DunBroch.

Myths & Legends. Perhaps it’s something to do with our Celtic heritage or our dramatic and often dark history but more than most, Scotland

is a country steeped in myth and legend. Are you brave enough to explore the following trail of ghosts, monsters, wizards and mysterious

creatures?

Approved captions – How to reference BRAVE

The following text has been approved for partner use.

Clans & Culture. Highland clans and clan life are at the heart of Brave’s story. The spirit of the clan is still alive and strong across Scotland and

thanks to Scottish immigrants, hundreds of thousands of people around the world are also proud to proclaim their clan heritage and declare

“I am a Scot!”

Landscapes & Forests. Scotland’s spectacular scenery has inspired writers, painters and film makers for generations. Through a break in

trees, by turning a bend or simply by opening your curtains, you’ll discover a magical mix of mountains, lochs, forests and glens. Brave

captures this awesome landscape perfectly and you can experience it for yourself at the following locations...

Wildlife & Nature. Although wild bears no longer roam Scotland’s great outdoors as they do in Brave, you can still encounter an incredibly

diverse variety of wildlife species, from the dolphins and salmon to birds of prey and red deer. In fact, it’s the huge number of species found

in accessible locations that makes Scotland a paradise for wildlife-spotters and nature-lovers.

Approved captions – How to reference BRAVE

SYNOPSIS: The following synopsis has been approved for partner use. Since ancient times, stories of epic battles and mystical legends have been passed through the generations across the rugged and mysterious Highlands of Scotland. In “Brave,” a new tale joins the lore when the courageous Merida (voice of Kelly Macdonald) confronts tradition, destiny and the fiercest of beasts.

Merida is a skilled archer and impetuous daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Determined to carve her own path in life, Merida defies an age-old custom sacred to the uproarious lords of the land: massive Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane). Merida’s actions inadvertently unleash chaos and fury in the kingdom, and when she turns to an eccentric old Witch (voice of Julie Walters) for help, she is granted an ill-fated wish. The ensuing peril forces Merida to discover the meaning of true bravery in order to undo a beastly curse before it’s too late.

Directed by Mark Andrews and Brenda Chapman, and produced by Katherine Sarafian, “Brave” is a grand adventure full of heart, memorable characters and the signature Pixar humor enjoyed by audiences of all ages. The film opens in Scotland from August 3rd, 2012, in Disney Digital 3D™ in select cinemas. TRAILERS: To access trailers which have been approved for partner use please visit http://ferefpressoffice.co.uk/brave/index.html username: brave password: m3r1da Please note – This link is to be used for trailer access only.

Synopsis and Trailers

VOICE TALENT: Kelly Macdonald, Emma Thompson, Billy Connolly, Kevin McKidd, Craig Ferguson, Robbie Coltrane, Julie Walters DIRECTORS: Mark Andrews and Brenda Chapman PRODUCER: Katherine Sarafian COMPOSER: Patrick Doyle

Director Mark Andrews served as story supervisor for the Disney•Pixar films “Ratatouille” and “The Incredibles” and was Oscar®-nominated as the co-writer/co-director of the Pixar short “One Man Band.” He also contributed to the screenplay as co-screenwriter and served as second unit director for the 2012 Walt Disney Studios film “John Carter.” Director Brenda Chapman directed DreamWorks Animation’s “The Prince of Egypt” and was story supervisor for the Disney classic “The Lion King.” Producer Katherine Sarafian produced the Oscar®-nominated Pixar short film “Lifted” and served as production manager for “The Incredibles.” Two-time Emmy®-nominated actress Kelly Macdonald stars as Margaret Schroeder on HBO’s “Boardwalk Empire” and as Ravenclaw’s ghost, The Grey Lady, in “Harry Potter and the Deathly Hallows: Part 2.” Her film credits also include “No Country for Old Men,” “Gosford Park” and “Trainspotting.” Appearing in the movies “Men in Black 3” and “Harry Potter and the Deathly Hallows: Part 2,” Emma Thompson is an Oscar®-winning actress (“Howards End”) and screenwriter (“Sense and Sensibility”) who most recently starred in, wrote and executive-produced “Nanny McPhee Returns.” Native Scot Billy Connolly is a comedian, musician and actor. His film credits include “Gulliver’s Travels,” “Lemony Snicket’s A Series of Unfortunate Events,” “The Last Samurai” and the award-winning “Mrs. Brown,” for which he was nominated for a BAFTA award. He also served as narrator for the Walt Disney Animation Studios short “The Ballad of Nessie.”

Filmmakers’ Notes

Posters (A1)

Posters (A3)

Tent Card (A4 or A5)

EDITABLE PRINT MATERIALS: The following formats can be customised with partner branding. InDesign files.

Leaflet (Single sided 1/3 A4)

Post Card (Double sided A5)

EDITABLE PRINT MATERIALS: The following formats can be customised with partner branding. InDesign files.

Leaderboard

Facebook Timeline / Email Banner MPU

Wide Skyscraper

EDITABLE ONLINE MATERIALS: The following formats can be customised with partner branding. InDesign files.

Photo Wall

EDITABLE ONLINE MATERIALS: The following formats can be customised with partner branding. InDesign files.

Posters (A1)

Posters (A3)

Tent Card (A4 or A5)

LOCKED PRINT MATERIALS: The following formats cannot be edited. JPEG files.

Leaflet (Single sided 1/3 A4)

Post Card (Double sided A5)

LOCKED PRINT MATERIALS: The following formats cannot be edited. JPEG files.

Leaderboard

Facebook Timeline / Email Banner MPU

Wide Skyscraper

LOCKED ONLINE MATERIALS: The following formats cannot be edited. JPEG files.

Photo Wall

LOCKED ONLINE MATERIALS: The following formats cannot be edited. JPEG files.

France

See The All New Movie Le nouveau film à ne pas manquer

Celebrate Disney · Pixar’s BRAVE with (insert company name) REBELLE le nouveau film des Studio Disney-Pixar en partenariat avec

Visit www.disney.com/brave to watch the trailer and play BRAVE games. Connectez-vous sur www.disney.fr/rebelle pour voir la bande-annonce du film et jouer aux jeux REBELLE Italy

See The All New Movie Non perdere un film tutto nuovo

Celebrate Disney · Pixar’s BRAVE with (insert company name) Celebra il film Disney Pixar “Ribelle- The Brave” con...

Visit www.disney.com/brave to watch the trailer and play BRAVE games. visita il sito www.disney.it/Ribelle per vedere il trailer e giocare ai fantastici giochi di “Ribelle- The Brave”

Translations

Germany

See The All New Movie Sehen Sie den neuen Kinofilm

Celebrate Disney · Pixar’s BRAVE with (insert company name) Erleben Sie Disney Pixar´s Kinofilm Merida mit (Firmenname einfügen)

Visit www.disney.com/brave to watch the trailer and play BRAVE games. Schauen Sie sich auf www.disney.de/merida den neuen Trailer an und erleben Sie aufregende Merida Spiele. Spain

See The All New Movie Disfruta de la nueva película

Celebrate Disney · Pixar’s BRAVE with (insert company name) Disfruta de Brave, la nueva película de Disney Pixar con (nombre de la compañía)

Visit www.disney.com/brave to watch the trailer and play BRAVE games. Visita http://www.disney.es/brave/ para ver el tráiler de la película y jugar a divertidísimos juegos de Brave

Translations