Travel &

Deliver

Contents• EXECUTIVE SUMMARY

• SITUATION ANALYSIS

• GOAL

• STRATEGY

• TACTICS

• IMPLEMENTATION

EXECUTIVE SUMMARY

• A person who travels from one city to another puts his traveling details on the app.

• Anyone who wants to send a parcel to the same city can send it with the traveler.

• This ensures safe, fast and cheap delivery of the parcel.

• As of now this is a newly proposed idea of an App.

SITUATION ANALYSIS

Core Competencies

Market Overview

Target Customers

Core CompetenciesINNOVATION

Innovation helps create a firm to grow in different directions

SERVICE

Providing exceptional customer service.

FLEXIBILITY

Rapidly changing customer preferences and business conditions need flexibility.

Market Overview

•FedEx •DHL

Competitors

Target Customers• The customers who need fast and safe

delivery are the target customers of the app.

• The app focuses on delivery through air transport means which are fast and safe.

• Targeted to the elite customers.• Employees of a firm are targeted for

delivering the parcels as they are regular travelers with less luggage.

GOAL

Improve customer relation for a broader customer base.

Collaborate with companies for entering into new fields.

Grow through new services and alliances.

STRATEGYTarget Markets :-• Safe and fast delivery service is provided for the

elite customers.• The targeted market of the firm will be delivery

services across the metro cities of the country.• The competitors also provide safe and fast service,

but Travel & Deliver provides the same benefits at a lower cost.

Positioning :-• Points of parity- T&D as well as the

competitors provide fast and safe delivery service for the customers.

• Points of Difference- T&D is cheaper than its other competitors. T&D provides a 24x7 service while others don’t provide service on weekends or after the working hours is a day.

TACTICS• Service:- The company provides safe and fast delivery service along that too at lower cost.

• Price:- One of the firm’s key aspects is providing services at a low cost which makes it compete in the market.

• Promotion :- Promotion can be started with online publicity which doesnot require more money.

• Incentives :- Incentives are necessary for improved performance of the workers. Incentives can be given in many ways such as: - If a traveler completes may be 5 delivery services

for the firm then he/she gets one free for himself.- Promotional incentives like giving a discount for

inviting people to use the application.• Communications :- The communications will be fully done through the app which also provides service for contacting the customer or the traveler by giving the contact details of the person.