understand how to deliver an intelligent, digital travel ...€¦ · intelligent, digital travel...
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UNDERSTAND HOW TO DELIVER AN
INTELLIGENT, DIGITAL TRAVEL RETAIL
EXPERIENCE
Travel Distribution Summit Europe 2013
Paulo Salvador
2
500+ WORLD CLASS
HOTELS
WORLDHOTELS
GLOBAL FOOTPRINT
In 65+ countries
and 250+ destinations
3
WHAT SETS US APART
STANDARDS
DON’T HAVE TO MEAN
STANDARDISATION
4
The hospitality trends towards a travel
experience…
White Gloves and Crystals
X
time saving, free and instant connectivity, Skype phone rates
Marketing: past
and today
Technology: past
and today
PMS, CRS, CRM, RM, POS, SFA
X
interconnectivity
Demographics: Gender, age, income,
X
Psychographics and Behavior: low cost carrier and champagne
Luxury: past
and today
5
Clear Product Definition
Clear Distribution Strategy
How to deliver experience today ?
6
Clear
Distribution
Strategy
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8
10
0% 4%
23%
7%
17% 15% 17% 18%
83% 82%
61%
75%
0%
25%
50%
75%
100%
AMSTERDAM NEW YORK LONDON CHICAGO
% of Hotels in Parity % of Hotels Cheaper on Brand Sites % of Hotels Cheaper on OTA Sites
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Clear Distribution Strategy
an integrated website approach
a quick, efficient and centralised pricing
strategy
a strategy to avoid OTA dependency
12
Nobody can survive alone
Travel Distribution Summit Europe 2013 Paulo Salvador
UNDERSTAND HOW TO DELIVER AN
INTELLIGENT, DIGITAL TRAVEL RETAIL
EXPERIENCE
Travel Distribution Summit Europe 2013
Paulo Salvador