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SIGHTS TO SEE BETWEEN HERE & PRODUCT VIDEO AWESOMENESS

Copyright © 2016 by Invodo Inc. DOWNLOAD THE FULL EBOOK HERE

Travel Guide FOR THE ROAD TO PRODUCT VIDEO SUCCESS

i. IntroductionUnlike most types of videos, a product video is designed to convert shoppers into buyers, which means it is imperative to convey the right information. Check out these tips, tricks and

“sights to see” along your journey.

#1: Choose the right productsTo maximize ROI, you need to determine which products in your catalog will benefit the most from video. A good rule of thumb: If a product is expensive or complex, add a video!

#2: Highlight product features & benefits88% of customers feel that videos better explain product features and benefits. Take advantage of the opportunity to use movement and sound!

#3: Demonstrate how the product worksShoppers today are notoriously impatient, and nobody wants to read through a long list of instruc-tions. Four out of five customers find demo videos helpful, so don’t leave them hanging!

#4: Show dimensions, size & the right contextEver ordered a product online, and expected something different than what arrived? Size can be very misleading on a computer screen, so provide context to communi-cate dimensions and size.

#5: Keep it objective & non-salesyA product video is not the same thing as a commercial. Steer clear of exaggerated or hyperbolic claims, and remember: Honesty is always the best policy!

#6: Find the right lengthEngagement rates are highest for videos between 16 and 30 seconds long. Additionally, nearly two-thirds of customers prefer videos under 60 seconds. Strive to stay under a minute!

#7: Balance product details with overall brand imageAn influential product video doesn’t necessarily require premium content or special effects. The real ‘star’ is your content, so focus on providing the right information.

ConclusionOf course, creating a great product video takes numerous resources—like time, money and expertise. However, we hope our tips, tricks and “sights to see” will guide you in the right direction.

75% of shoppers are more likely to purchase when video is part of the process. So what are you waiting for? Let’s go!