travel leisure mission statement - …emmindia.com/images/mediakits/travel.pdf · t+l is the...

→T+L is the preeminent voice for the sophisticated, insatiable traveler, serving up expert intelligence and the most immersive, inspiring travel lifestyle content anywhere.

We capture the pure joy of discovering the pleasures the world has to offer—from art and design to shopping and style to food and wine. Whether the experience is in print or digital, T+L offers compelling reasons to get up and go.

+TRAVEL LEISUREMISSION STATEMENT

Magazine Digital Tablet Events

T+L MEDIA KIT

T+L MEDIA KIT

THE STRATEGIC LANDSCAPE OF HUBERT BURDA MEDIA

Magazine Digital Tablet

OverviewBURDA INTERNATIONAL

GLOBAL EDITIONS

JOURNEY OF CONTENT

MONTHLY CONNECTION BY NUMBERS

10,300 employees

40 million paying consumers

500 media products

165 million users

114 websites

43,000 advertising clients

BRAZIL

ROMANIA

POLAND

CZECH REP.UKRAINE

KAZAKHSTAN

TURKEY

RUSSIA

INDIATHAILAND

HONG KONG

TAIWAN

FRANCEUSA

UK

SINGAPORE/MALAYSIA

SPAIN/PORTUGAL

C3 AGENCY SEVEN

HUBERT MEDIA GERMANY

T+L MEDIA KIT

THE T+L READER AT A GLANCEA discerning traveller looking for authentic and engaged experiences


MagazineAUDIENCE

RATES

PUBLICATION/CLOSING DATES

PRODUCTION SPECS

CONTACTS

INTERNATIONAL EDITIONS

• Successful and Affluent• Luxury Brand Clients• Socially Active• Health and Fitness Conscious• Entrepreneur/CEO Level• Deep interest Art, food,

wine and culture• Owns multiple properties, cars• Has a young family• Tech-Savvy• Ardent Shoppers• Well travelled• Top tier members in hotel

and airline loyalty programmes• Well educated

T+L MEDIA KIT




GLOBAL EDITIONS

JOURNEY OF CONTENT

MONTHLY CONNECTION BY NUMBERS EVENTS

►INDIA’S BEST AWARDS►LUXE SHOPPING TOUR►TRAVEL MEETS CULTURE

DATABASE 260,000+

WEBSITE7,500

APP2000

PRINT200,000

TABLET280,000

T+L’S EXCLUSIVE PARTNERSHIP WITH AMERICAN EXPRESS INDIA GUARANTEES...

Each month every AMEX card member in India receives the T+L tablet edition

Every month the entire AMEX Platinum customer base receives T+L in print

T+L reaches 11,000 High Net Worth Indians every day

SMARTPHONE289,500

EMAILER22,000

NEWSLETTER

READER PROFILEWOMENMEN

55%

45%

MARRIED

62%

GRADUATED COLLEGE +

95%

OCCUPATION

50% 35% 15%

PROFESSIONAL/CEO/FOUNDER/COMPANY HEAD

BUSINESS OWNERS

SENIOR/TOP MANAGEMENT

T+L MEDIA KIT

READER PROFILEOUR READERS BY NUMBERS

T+L INSIDERS

Le Mathis Bar is where you would want to stop after a long day of exploring and shopping at Champs-Elysees. —KESHAV SURI, THE LALIT SURI HOSPITALITY GROUP


MagazineAUDIENCE

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AUDIENCE

ADULTS 300,000

MEN 55%

WOMEN 45%

Age 25-35 20%

35-45 45%

45-55 25%

55+ 10%

MEDIAN AGE: 42

Marital Status MARRIED 62%

Education

GRADUATED COLLEGE + 95%

Occupation

PROFFESIONAL/CEO/FOUNDER/COMPANY HEAD 50%

SENIOR/TOP MANAGEMENT 15%

BUSINESS OWNERS

Household Income

`2,50,000+ 20%

`5,00,000+ 45%

`7,50,000+ 25%

`1 CRORE+ 10%

Net Worth

`2 CRORE+ 25%

`5 CRORE+ 40%

`8 CRORE+ 35%

T+L MEDIA KIT

2016 EDITORIAL CALENDAR


MagazineAUDIENCE

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2 0 1 6 E D I T O R I A L C A L E N D A R& SOUTH ASIAINDIA

JANUARY Where To Go In 2016PLUS: Business Travel Guide

FEBRUARYRomantic TravelPLUS: Europe Special

MARCH Family Special PLUS: Integrated Resorts, Amusement and Theme Parks

APRILSun, Sand, and Safaris SPECIAL EDITION: International Shopping Guide

MAYAmericas SpecialPLUS: Tropical Paradises

JUNEHidden Secrets of Europe

JULYSouth East Asia Special

AUGUSTThe India Issue

SEPTEMBER Anniversary SpecialPLUS: Australia & New Zealand

OCTOBERFestive IssueSPOTLIGHT: Middle East SPECIAL EDITION: ULTIMATE LUXURY + Festive Shopping Guide

NOVEMBERGlamour and Style Special SPECIAL EDITION: WEDDINGS AND HONEYMOONS

DECEMBER The Hotels Issue + End of the Year Party SpecialPLUS: Best Places to see in winter

t h e wo r l d’s m o s t i n f l u e n t i a l t r av e l m ag a z i n e

T+L INSIDERS

I really enjoy visiting Downtown in Dubai. It is the hub of excitement and activity. —ANKUR BHATIA, BIRD GROUP

T+L MEDIA KIT


MagazineAUDIENCE

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PRODUCTION SPECS

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PRINT INNOVATIONS

MAGNUM GUIDES

WEDDINGS & HONEYMOONSFREQUENCY 1xRATE `3,25,000

VALUE `50,00,000

ULTIMATE LUXURYFREQUENCY 1xRATE `3,25,000

MAGNUM OVERVIEW AND BENEFITS• Adaptable template to produce country, region or city specific product• Comprehensive, bespoke content produced by our expert travel team• Long gestation period & shelf life• Collectible, premium production values• Wide breadth of coverage• Reader friendly = high engagement• Fully digital and social integration


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T+L MEDIA KIT

TRAVEL + LEISURE IS THE LEADER AT NEWSTANDS

• Print Distribution with Living Media India Ltd

• Network extends across India’s top 60 cities and towns

• 2000+ key retail spaces

• 30 prominent Airport sites

• 80 key national bookstores

• Vendor partnership program that ensures visibility

• Sited at India’s premier hotels, spas and lounges

• Promoted heavily on all leading digital newsstands

NEWSSTAND ACTIVITY Q1-Q2 2016

• Extra facings & Display Stands

• 22 Crossword Stores Pan India

• Landmark Stores Mumbai & Bangalore

• Xpress Books 5 Terminals Mumbai Domestic/International Airports

24-HOUR 360̊ ENGAGEMENT



GLOBAL EDITIONS

JOURNEY OF CONTENT


T+L MEDIA KIT

FOCUS TIME• Daytime hours. Customer knows

what they want and how to get it.• Access through website.• Simultaneous access to social

media on smartphone.• Print.• App for trends and updates.

• Lunchtime scrolling.• Receptive to events.

DOWN TIME• Come back to website for

longer reads.• App on tablet and smartphone

for trends and updates.• Engaged.

TOUCH TIME• Physical engagement–

living the brand.• Face-to-face through

live events.

CATCH-UP TIME• Morning hours.• Exclusive to

smartphone use.• Search for short

bytes in newsfeed.• Social Media

access for quick updates/news.

PRINT

TABLET EVENTS FACEBOOK

INSTAGRAM

WEB

Full screen video play on click

Do you fancy cruising around Asia in luxury and style, and with all thinkable creature comforts? We sure do! #CruisinginAsia

All Aboard! #CruisinginAsia

#FineDiningatSea #Bangkok@6am

An exclusive cocktail party aboard a private yacht for 40 HNIs of the country

▶ 24 hours in Hong Kong▶ Highlights from the latest cruise liners▶ 10 best cruising comforts to look

JOURNEY OF CONTENTCruising in Asia, a case study



GLOBAL EDITIONS

JOURNEY OF CONTENT


INSTAGRAM

T+L MEDIA KIT


MagazineAUDIENCE

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T+L MEDIA KIT

PREMIUM CONTENT = PREMIUM ENGAGEMENTContent sites are entered predominantly through the side door: The article is the new homepage.

25%Homepage

75%Article Page

Social media shares and likes

*Typical percentage of modern content driven websites

Google Search

referrals

“Dark Social” referrals Mails,

Messenger



GLOBAL EDITIONS

JOURNEY OF CONTENT


T+L MEDIA KIT

DIGITAL ENGAGEMENT

WEB• T+L WEDDING FLIPBOOK• T+L EDITOR’S REVIEW• BEST LISTS• INSIDER’S PICKS• T+L TECH TEST• CHEF’S TABLE• WHERE TO GO THIS WEEK• EVENING OUT• E-NEWSLETTER• LUXE FOR LESS• SHOPPING GUIDES

SOCIAL• MONDAY DAY DREAM

DESTINATION• INSTA COLOUR DAY• LIVE WITH T+L• TOP WEEKEND IDEAS• WEDNESDAY WISDOM• SHOP THIS NOW• TRAVEL HACKS



GLOBAL EDITIONS

JOURNEY OF CONTENT


LISTENING *Monitoring of suitable topics, upcoming

trends and ongoing conversations

RESPONSIVE CONTENT *Content tailored to existing

conversations and trends draws more real user engagement

T+L MEDIA KIT

LISTENING AND MEASUREMENTWe engage customers with a responsive philosophy. Users now expect brands to listen and react, to be part of relevant travel and luxury conversation.

WORKING WITH A BLUE-CHIP CUSTOMER BASEClients that trust our understanding of how to engage



GLOBAL EDITIONS

JOURNEY OF CONTENT


T+L MEDIA KIT

T+L INSIDERS

I love the unending blue of the Loch Ness cruise in Scotland. —FARAH KHAN, FILMMAKER


MagazineAUDIENCE

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T+L MEDIA KIT

2016 RATES

ISSUE ORDER/MATERIAL CLOSING

JANUARY 12/19

FEBRUARY 01/19

MARCH 02/19

APRIL 03/19

MAY 04/17

JUNE 05/19

JULY 06/19

AUGUST 07/17

SEPTEMBER 08/19

OCTOBER 09/18

NOVEMBER 10/19

DECEMBER 11/19

To download Travel + Leisure’s 2016 Editorial Calendar.

NOTE: AD CLOSE + MATERIAL CLOSE ARE THE SAME DATE. Tablet launches are one week prior to on sale dates. Edit subject to change, close/on sale dates subject to change.

2016 PUBLICATION AND CLOSING DATE

COVERS

INSIDE FRONT OPENING DOUBLE PAGE SPREAD

`700,000

INSIDE BACK COVER `400,000

OUTSIDE BACK COVER `600,000

INSIDE

DOUBLE SPREAD `6,50,000

FULL PAGE `325,000

1/2 PAGE `200,000

1/3 PAGE (COLUMN) `150,000

PLEASE NOTE: Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both editions.

See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional information including opt-out and upgrade options.

Advertiser Terms and Conditions

T+L INSIDERS

10 Corso Como is my favourite concept store in Milan. I love its arty interiors. —SANJAY KAPOOR, GENESIS LUXURY


MagazineAUDIENCE

RATES


PRODUCTION SPECS

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T+L MEDIA KIT

Travel + Leisure India & South AsiaExposure Media Marketing Pvt. Ltd., 323 Udyog Vihar, Phase IV, Gurgaon – 122016, Haryana, India.+91 124 4759 500www.emmindia.com

PUBLISHINGSimon Clays0124 [email protected]

PRODUCTIONSenior ManagerRitesh Roy [email protected]

CONTACTSADVERTISINGBusiness Head Sushmita [email protected]

DELHIAmarjit K [email protected]

MUMBAIShaoni De098201 [email protected]

BENGALURUIndu [email protected]

CHENNAIIndu [email protected]

KOLKATAShaoni De098201 [email protected]

STANDARD UNITS

Full Page (Non Bleed) 180 MM X 250 MM

Full Page (Bleed) 205 MM X 273 MM

Double Spread (Non Bleed) 380 MM X 250 MM

Double Spread (Bleed) 410 MM X 273 MM

Half Page Horizontal (Non Bleed) 120 MM X 180 MM

Half Page Horizontal (Bleed) 135 MM X 205 MM

Half Page Vertical (Non Bleed) 80 MM X 250 MM

Horizontal Strip (Non Bleed) 55 MM X 180 MM

Single Column Vertical (Non Bleed) 55 MM X 250 MM

Reverse Gatefold (Bleed) 407 MM x 273 MM

NOTEFor bleed ads allow 3-mm bleed margin after cut mark on all sides.

The live matter should be well within 5 mm from the trim size.

Gutter – 8 mm (4 mm on each page) only for live matter in double spread ADS.

MATERIAL NEEDED FOR REPRODUCTIONDigital file in EPS/PDF format. Files containing high resolution images

minimum in 300 DPI printable size.

All links should be in CMYK mode and font should be embedded with the file.

2016 AD SPECIFICATIONS

travel leisure mission statement - …emmindia.com/images/mediakits/travel.pdf · t+l is the...

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