travel sentiment study wave 17...major visitor attractions in your state and surrounding states are...

Travel Sentiment Study Wave 17AUGUST 4, 2020

TRAVEL SENTIMENT STUDY

WAVE 17Fielded July 29, 2020

U.S. National Sample of 1,000 adults 18+

COVID-19

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 17

47%

41%

27%

15%

0 30 60

Reduced travel plans

Canceled trip completely

Changed destination to one I can

drive to as opposed to fly

Changed trip from international to

domestic

73%

of travelers planning to

travel in the next six

months will change their

travel plans due to

coronavirusBase: Coronavirus Changed Travel Plans


Travelers Planning to Change Upcoming Travel Plans Due to

COVID-19 Comparison


73%77%76%

69%69%75%73%

77%77%79%82%82%85%84%84%

75%

58%

July 29July 15July 1June 17June 3May 27May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

50

100


Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison


28%

48%50%

53%

48% 47%50% 48% 49%

45% 45%

47%

44%

37%

45% 43%

41%

36%

39%35%

43% 43%47% 45% 44%

46%

47% 49%

47%

46% 45%

40%41%

47%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 July 1 July 15 July 29

Canceled trip

completely

Reduced travel

plans


Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison


30%

18% 17%

22%19%

21% 22%25%

22%26%

27%25%

28% 29%

24%27% 27%

22%

14%11%

13%11% 11% 11% 12% 12%

10% 10%13% 14% 15% 16%

20%

15%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 July 1 July 15 July 29

Changed

destination to

one I can drive

to as opposed to

fly

Changed trip

from

international to

domestic


6%

22%

25%

6%

13%

16%

16%

25%

25%

22%

24%

18%

50%

16%

15%

Coronavirus/COVID-19

Concerns about the economy

Transportation costs

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Factors Impacting Decisions to Travel in Next 6 Months


50%51%48%46%46%47%

53%

60%54%55%

61%63%66%67%

62%58%

35%


0

20

40

60

80


Indicated that Coronavirus Would Greatly Impact their Decision to

Travel in the Next Six Months


16%21%20%17%19%

22%20%20%

23%22%25%23%24%25%23%23%

17%


0

20

40

60

80


Indicated that the Economy Would Greatly Impact their Decision

to Travel in the Next Six Months



45%

Travelers with Travel Plans in the Next Six Months Comparison


68%67%65%72%70%71%71%

67%69%70%69%72%70%65%

72%76%

87%


0

20

40

60

80

100



45%

28%

27%

27%

24%

18%

17%

14%

10%

Official advice from the CDC or other federal government health experts

Official advice from your state government/governor that you can travel

within your state

Official advice from your state health department that you can travel within

your state

Federal government advice that it is safe to travel domestically

Social distancing rules are relaxed in your state and surrounding states

Major visitor attractions in your state and surrounding states are reopening

Advice from the White House Coronavirus Task Force

Deals and offers from the tourism industry promoting travel in the next

month or two

Major national visitor attractions such as Disneyland/Disney World are

reopening

0 20 40 60

Information/Cues Indicating it is Safe to Plan Domestic U.S. Travel



45%

28%

27%

27%

24%

18%

17%

14%

10%

54%

33%

31%

33%

33%

17%

18%

10%

11%

57%

36%

36%

37%

33%

14%

24%

4%

16%

Official advice from the CDC or other federal government health experts

Official advice from your state government/governor that you can travel within your

state

Official advice from your state health department that you can travel within your state

Federal government advice that it is safe to travel domestically

Social distancing rules are relaxed in your state and surrounding states

Major visitor attractions in your state and surrounding states are reopening

Advice from the White House Coronavirus Task Force

Deals and offers from the tourism industry promoting travel in the next month or two

Major national visitor attractions such as Disneyland/Disney World are reopening

0 20 40 60

July 29 May 13 Apr 22

Information/Cues Indicating it is Safe to Plan Domestic U.S. Travel - Comparison


17%

13%

17%

20%

19%

22%

28%

25%

20%

25%

29%

26%

11%

14%

15%

I support opening up my community to visitors

I feel safe traveling outside my community

I would feel safe dining in local restaurants and

shopping in retail stores in my community

0 50 100

Strongly disagree Disagree Neutral Agree Strongly agree

Perceptions of Safety and Travel

TRAVEL PERCEPTIONS


45%

I Support Opening Up My Community to VisitorsComparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

36%36%34%41%

46%40%

36%31%35%

July 29July 15July 1June 17June 3May 27May 20May 13May 6

0

20

40

60

80

100


45%

I Feel Safe Traveling Outside My CommunityComparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

43%38%41%

46%44%43%42%35%

40%

July 29July 15July 1June 17June 3May 27May 20May 13May 6

0

20

40

60

80

100


45%

I Would Feel Safe Dining in Local Restaurants and Shopping in Retail

Stores Within My CommunityComparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

41%42%40%47%44%

37%38%31%

July 29July 15July 1June 17June 3May 27May 20May 13

0

20

40

60

80

100

Longwoods International Research

longwoods-intl.com/news

Miles Partnership COVID-19 Communication Center

covid19.milespartnership.com

Additional Resources

https://longwoods-intl.com/news

covid19.milespartnership.com

Thank You

travel sentiment study wave 17...major visitor attractions in your state and surrounding states are...

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