We are a “One-Stop Shop” boutique market research company providing a strongresearch arm to its clients globally. Our intimate knowledge of the markets where you dobusiness means we provide an invaluable local perspective.

Our mission is to provide HIGH QUALITY and COST EFFECTIVE market research solutionsto businesses worldwide by adding value to their business thus creating a strong bank ofsatisfied clients on the way

Our strength lies in extensive domain knowledge and in-depth research expertise todeliver accurate and incisive market insights.

The company uses its strong network to gather insights and market trends from across the country and globe. As a result we are able to deliver quality data along with timely delivery and simultaneously being cost effective

Traverse Research n’ Consulting is a fast growing Market Research company with itscorporate office in New Delhi, India.

Market Research Insights & Consulting

• Primary Research

• Qualitative

• Quantitative

• Secondary Research

Data Collection Services

• Field Data Collection

• Depth Interviews

• CATI/Online

• Focus Group

Data Analysis Solutions

• Survey Programming

• Data Processing

• Data Analysis

• Report Writing

Automotive

Consumer FMCG

Travel & Leisure

Finance

Energy & Utilities

Political & Social

Technology

Healthcare

Media

• Concept | Product Testing

• Post Launch Evaluations

• Retail | Channel Audits

• Stakeholders Satisfaction Measurement

• Mystery Shopping

• Market Sizing and Opportunity Assessment

• Media & Web Habit Assessment

• 360 Degree Profiling And Segmentation

• Usage & Attitude Studies

• Buying Behavior and Purchase Dynamics

• Brand Health Monitoring & Measurement

• Brand Equity & Positioning

• Brand | Product Development studies

• Competition Benchmarking

• Evaluation of Promotion Schemes| Incentives

• Brand Perception Audits

• Campaign Evaluation, Ad Pre and Post Tests

• Product Penetration Study

• Pricing Strategy

We believe in working with our clients for arriving at most suitable methodology and customized solutions for addressing their business problems

CATI Language Support – English , Chinese, Japanese, French, German, Arabic, Philippines , Spanish, India (Native)

Field Coverage - PAN India , UAE, APAC

Research request

Client enters request as per agreed template and emails to us.

1 Acknowledgement

email confirmation of receipt

2 Timeline and Scope Confirmation

Project manager confirms/discussed scope and deadlines

3 Team Engagement

Create a team to deliver on the project

4

Client Collaboration

Research team takes clarifications, if required and confirms availability/non-availability of requested information

5 Solution Delivery

Research team returns email with end product

6Feedback Form

Monthly feedback forms sent to clients for process/quality improvement through the CEO

7

Research team

Research manager

Global Client

Research request1

Acknowledgement2

Timeline and Scope Confirmation 3

Team Engagement4

Client Collaboration5

Solution Delivery6

Feedback Form7

Respondent appointments are sought by interviewer on the spot based on respondents’ convenience.

In case to case basis; appointments are taken over the phone basis respondents’ availability and consensus to be a part of research study

Mock Interviews are conducted in order to make the interviewers familiar with the actual situation

Special emphasis is laid on capturing open ended responsesFor better quality, respondent’s are given a separate copy of the

stimulus or show cards while capturing aided responses

All interviewers are carefully chosen based on their previous experience on similar studies as well as their interpersonal skills

All Interviewers are thoroughly briefed by the research team post finalization of the field stimulus including questionnaire regarding project requirements and quality norms

Accompaniments

Field Supervisor accompany every

interviewer for certain number of

interviews on daily

basis

Research or Field

Management also does random

accompaniments as per the project

requirements

Scrutiny

As per norms, Field Supervisors

scrutinizes all the completed

questionnaires &

also ensures the

quality & relevance of responses

Field Supervisors back check 20-25% of

the total sample size either physically or

telephonically

All back checks happen within three

days of conducting the interview

Research Managers and Field

Management also back check 2-5% of

the total sample size

on certain key

parameters

RespondentBack Checks

Back Checks by Management Team

Anupam Sen - Co-founder & Director - Marketing

Anupam comes from a marketing and sales background and has worked in multiple strategy and management roles aswell. As Director – Marketing, he is responsible at the overall marketing and sales activities in the company. Hisexperience includes working for clients in the Automotive and Healthcare sector and he has also worked extensively onprojects for NGO’s. Anupam has had the opportunity of working for firms such as Bharti Airtel, Wipro, Evalueserve,Technova India and was also the founding partner of a technology start-up.

Bhoorender Panwar - Co-founder & Director – Operations

With more than 12 yrs of industry experience, Bhoorender is responsible for over all execution along with clientservicing and business development. His core expertise lies in project execution. He believes in keeping the client'sbusiness objective as center focus and is leader who believes in providing quality to any work his team undertakes.Worked on several global projects during his tenure with some known brands like Market Excel Data Matrix -Singapore,Forester Research , Majestic Market Research, NIIT Ltd, along with startups at a management role.

Shipra Sanganeria – Head-Data AnalysisWith an overall experience of 9 years, she has a proven ability to draw on strong analytical and problem solving abilitiesto develop and effectively communicate insightful recommendations. She has a strong hand in tracking markets acrosssegments, with strong insight, experience and expertise in applying relevant research methodologies.Shipra has had stint’s with brands such as Koncept Analytics, Springboard Research (Now Forrester), HDFC StandardLife, Mindfire Solution.

Farhath Unnisa – Research HeadAn enthusiastic, ambitious market research professional who has achieved results in highly competitive environmentstransforming consumer data into meaningful and actionable insights. With over 8 years of experience, she hassubstantial international experience and expertise in applying relevant quantitative and qualitative researchmethodologies. She heads our south India region with a team researchers.Farhath has had the chance of working with brands such as Forum Business Research, Market Tools, Pulse Group, TNSIndia.

Manu Sharma - Manager OperationsA market research professional with 5+ years of experience in the industry and proven ability to streamline operations and improve the brand images of the organizations he has been associated with , in highly competitive environments. A self-directed professional with the ability to consistently achieve and deliver the required objectives on an ongoing basis. An effective leader and mentor, recognized for his ability to coach individuals, develop talent, and build highly productive teams.He has worked with companies such as Springboard Research (now ‘Forrester Research’), Toluna India & Infotech Global India (IGI).

Project Name Objective Respondent Title Geography Type Of Interview Mode

ICU Medication To gather opinions on ICU medicationAnesthesiologist,

Cardiologist, IntensivistsUS Quanlitative CATI

Wellness Study

To obtain the General Practitioner’s opinionon the role it can play in helping general population maintain a healthy lifestyle.

In addition, capture the key features of health programs being currently used or would

like to be utilized forthe same

Physicians, HR Heads India Qualitative CATI

Invasive Surgery

To obtain an opinion from physicianswho have experience in performing

Invasive surgery and have the technical knowhow of surgical devices. The aim was tounderstand the decision making process of

physicians when it comes to purchasingsurgical supplies, instruments and drugs, etc

Healthcare specialists in various domains

such as oncology, haematology,

orthopaedic, urology, laparoscopy,

endocrinology

Canada, Brazil, Japan, UK

Quanlitative Web CATI

Medical Devices StudyTo understand the opinion on the major

suppliers of medical systems

Oncologists, Radiologists, Cardiologists, Hospital C-

level managers headsof ICU

India Quantitative CATI

Project Name Objective Respondent Title Geography Type Of Interview Mode

IT Brand Tracker Study

To measure and track businessawareness and preferences among

the top decision makersfor business software

Strategic Level Officials like CIO, CTO, CISO or VP- IT.

Operations as well as those responsible for actual

execution of the IT objectives such as software-backup,

security, storage, database, server applications etc.

US, UK, Australia, Singapore

Quantitative CATI

Application Quality Management Study

With regard to application functionality,performance

and/or security ofAutomated Software Testing Tools

The respondents who test software or manage the

software testing process like Software Tester, QA Director,

QA Manager, CIO, CTO etc.

India, US, UK Qualitative CATI

Cloud Computing StudyTo measure the scope and

understanding of IT professionalin regards to Cloud Computing

Respondent Sample constitutes of Chief

Information Officer (CIO), Head - IT, Vice President - IT, Senior Vice President - IT, Executive Vice President - IT , Director -

IT, General Manager - IT, Manager - IT

UK, US Quantitative CATI

Customer Satisfaction SurveyTo measure and track business awareness

and preferences for specific brandsConsumers using different

brands of mobile phones IndiaIndia Quantitative CATI

Project Name Objective Respondent Title Geography Type Of Interview Mode

Multi-country IDIsTo understand the travel patterns

of residents/tourists travelingto India and other countries

HNI/Business travelers/Leisure/Students

UK/ANZ/UAE Qualitative Face-to-Face

Multi-country PAPITo understand the travel patterns

of tourists travelling toIndia and other countries

HNI/Business travelers/Leisure/Students

UK/ANZ/UAE Qualitative PAPI

Mass for Awareness

Data collection and analysis aboutthe voter's perceptions about the forthcoming assembly elections

in Bihar, India

Eligible voting population with people 18+ age bracket

in BiharIndia Quantitative Face-to-Face

Vote for India Initiative

Data collection and data analysisabout the preformance of all the

Lok Sabha (lower House) parliamentarians based on various

parameters

Indian Parliamentarians- Lok Sabha (Lower House)

membersIndia Quantitative Face-to-Face

Thank You

Tel.: 011-47469700

Email: connect@traversernc.com

Location: 15, Lower Ground Floor, Jangpura Extn, New Delhi