Grow Social GSUDigital Marketing Audit

Thank you!From Ryan Cagle, Krushmi Chheda,

Lisa Huynh, Robert Salerno

Overview

Target Audience

Digital Audit of Competitors and

Market

Channels and Data Analysis

How SEO Fits Into the Picture

Integrated Campaigns

Summary

Recommendations

Target Audience

Diverse Audience

Different Motivations

Various Life Stages

Target Audience

Diverse Audience

Different Motivations

Various Life Stages

Advocacy Funnel

1. Awareness

2. Knowledge

3. Conviction

4. Whistleblower

Digital auditCompetitors and Market Analysis

Digital audit of competitors & market

WHO ARE OUR COMPETITORS?

1. Alliance for Community Trees

2. Tree People

3. Morton Arboretum

How We Examined The Digital Audit

1. Reach

a. Digital presence of each organization in different docial media platforms

2. Architecture

a. How each of the websites are setup

3. Measurement

a. What can Trees Atlanta learn from the analysis

Channel data analysis Where traffic is coming from

Channel data analysis

Channel data analysis

Channel data analysis

How SEO fits inGiving the people what they want

How SEO fits in

Knowing what (and what not) to write about

More searches means more traffic

More traffic means larger reach

Larger reach means more notoriety

More notoriety means more money!

“Wheel and spoke” modelHow Digital Strategy Leads Back to Trees Atlanta

“Wheel and spoke” model

● Strengths

● Improvements

Recommendations What to do next

Recommendations

Consider unique venue logos and

“retweeted accounts” for Kendeda

Center and Trees Atlanta Tree House.

Recommendations

Search for content to share

SummaryContent, Keywords and Subscribers

Summary

Target Audience

Digital Audit of Competitors and

Market

Channels and Data Analysis

How SEO Fits Into the Picture

Integrated Campaigns

Thank you!From Ryan Cagle, Krushmi Chheda,

Lisa Huynh, Robert Salerno