yammer on tour: atlanta keynote presentation
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This is the keynote address delivered by Yammer's Chief Customer Officer, David Obrand, at Yammer on Tour: AtlantaTRANSCRIPT
ON TOUR
welcome to the
ENTERPRISE SOCIAL NETWORK
David Sacks — Founder & CEO
#yamtour @davidsacks
1 March 2012 Amsterdam
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#yamtour @davidsacks
Agenda
15:15 - 16:05 Best Practices & Industry Overview including Yammer and SAP Demo
16:05 - 17:05 Customer Panel
17:05 - 17:35 Roundtable Discussions
17:35-18:35 Cocktails, Hors d'oeuvres, Networking & Demos
JOIN THE CONVERSATION:
www.yammer.com/yotamsterdam
»
#yamtour @davidsacks
Milestones » Announced new financing round of $85M yesterday
» Total of $142M in venture capital
» Used by over 85% of the Fortune 500
» In 150+ countries and 23 languages, including Dutch, French, German, Spanish
» Operations in US, UK and Australia
» Winner, Forrester Groundswell Award for Best Collaboration System (2011)
» Leader, Forrester WaveTM: Mobile Collaboration (2011)
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» We are MORE CONNECTED
in our personal lives than
EVER BEFORE
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» 800 million people
» 100 billion connections
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» 300 million people
» 1 billion tweets
every 4 days
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» Time spent at the office per week:
52% of
WAKING HOURS
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» We are
EXTREMELY
DISCONNECTED in the workplace
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» 71%
of employees
NOT ENGAGED
Source: Gallup Research
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» Organizations have become
TOO SILOED
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» 38%
TIME LOST duplicating work &
searching for information
Source: IDC
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» 62%
of employees work in
MULTIPLE LOCATIONS during the
workweek
Source: Forrester Research, Demystifying the Mobile Workforce, June 2011
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» Existing tools
REINFORCE SILOS
CMS" SFA 1 SFA 2 HR ERP SMM CSS
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» Born to connect
EVERYONE in the workplace
NA Sales Rep
Partners
Marketing
Customers
Sales
R&D
Senior Director
CEO
IT
CIO
HR
EMEA Sales Rep
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New Communication Paradigm
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Deb Medsker; Global VP, Knowledge Management
EMAIL LISTS ARE IMPERSONAL, SILO’D, AND ARE FREQUENTLY MISSING PEOPLE. YAMMER HAS TRULY CHANGED THE WAY WE COLLABORATE AROUND PROJECTS AND DEPARTMENTS, AS THEY’RE TRANSPARENT AND MEMBERSHIP USUALLY TAKES CARE OF ITSELF.
» Social Networking Surpasses Email
Source: Comscore, June 2011
2007 2011 2010 2009 2008
EMAIL USERS
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SOCIAL NETWORKING USERS
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100
120
40
60
80 PORTAL USERS
SOCIAL NETWORKING USERS
Social Networking Surpasses Portals
Monthly Time Spent, Portals vs. Social Networking, June 2008 – July 2011
2011 2010 2009
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» 40%
of large enterprises will
have an ESN by
2015
Source: Gartner
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Our Customers
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Global Leading Customers
» 3 of the top 10 oil & gas companies in the world
» 3 of the top 10 construction & engineering companies in the world
» 3 of the top 10 beverage companies in the world
» 2 of the top 10 pharmaceutical companies in the world
» 2 of the top 10 utilities in the world
» 2 of the top 10 telecommunications companies in the world
» 2 of the top 5 Internet retailers in the world
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Accelerating User Adoption
4 months"
18 months"
6 months"9 months"
1 M Users
2 M Users
3 M Users
4 M Users
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5 M Users
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? ★
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? ★
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★
★
★
★
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★
★
★
★
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» REWIRE the way information is SHARED & CONSUMED
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ARMED WITH INFORMATION
EMPOWERED TO ACT
Chris Laping; CIO
SOCIAL NETWORKING UPS THE ANTE IN TERMS OF GETTING WORK DONE. IT IMPROVES HOW EMPLOYEES CONNECT WITH THE WORK THEY ARE DOING AND HOW INCREDIBLY IMPACTFUL THAT WORK CAN BE.
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» Matthew was a new employee in Teekay’s Perth office.
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» Matthew used"
Yammer to build a"
personal brand
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» He is now the second most followed person in the company, after the CEO.
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» CEO Craig Herkert
calls it “radical transparency.”
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» 5,000 grocery stores connected in
one network
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» Store Directors share photos of popular store displays from their mobile devices
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» O2 UK has over 22 million mobile
customers
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» O2’s Customer
Service team uses Yammer to generate resolutions to customer issues
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» Results
» Faster time-to-resolution
» Happier customers
» Client teams respond to more customers in less time
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» A Tyco employee was celebrating her 30th anniversary with the company.
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» But NO ONE
acknowledged this
GREAT
ACHIEVEMENT
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» She decided to SHARE
this milestone with her colleagues
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» Within a FEW HOURS she received
accolades and praise from
hundreds of co-workers.
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» Renewed her
FAITH IN & LOYALTY to the company
» Demonstrated the
company’s
LEGACY to the entire employee base
#yamtour @davidsacks TOTAL ECONOMIC IMPACT
Lawrence De Voe; Chief Techbology Catalyst
AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK, YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS. YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO.
“The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer.
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Shomila Malik; Head of Innovation
PUT SIMPLY, YAMMER LEADS TO MORE INNOVATION. IT CAN LEAD TO HUGE SAVINGS AND CREATE SIMILARLY HUGE INCREASES IN REVENUE BECAUSE IDEAS ARE GROWN COLLABORATIVELY.
Sources: Towers Watson; Capgemini; “The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer
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40%"
LESS EMAIL
25%"
TIME SAVINGS
66%"
FASTER SERVICE"RESOLUTION TIME
Quantifiable Results
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VOLUNTARY ADOPTION is the NEW ROI
Richard Beaven; Chairman & CEO
THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT A MANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHERE IN THE WORLD, ANY SITUATION – IT’S EASY TO DO.
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Leader in The Forrester WaveTM: Mobile Collaboration.
YAMMER WINS ON MOBILE APP ARCHITECTURE.
BlackBerry Android Windows Phone iPad/iPhone
Source: Forrester Research, The Forrester WaveTM: Mobile Collaboration, Q3 2011 (Aug 2011)
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Tobias Klauder; VP of Global IT
MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BY FOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKS STRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS.
PARTNERS!
CONSULTANTS!
PARENT!COMPANY!SUPPLIERS!
ADVISORS!CUSTOMERS! YOUR COMPANYʼS!
NETWORK!
Bring your
customers &
partners INTO THE
CONVERSATION
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CMS SFA 1 SFA 2 HR ERP SMM CSS
Gareth Burkhill-Howarth, Global Head of Projects
PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER.
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Maintaining Business Context
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Affiliate Partner Program » Arms consultants, technology advocates and systems integrators with the knowledge to
guide clients in their social networking vision
» Provides extensive product training and access to resources to drive optimization of Yammer networks
» Enables exclusive membership to the Yammer Affiliate Network, early access to Yammer's product roadmap, and certified use of the Yammer Affiliate Logo
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Customer Engagement Teams
Customer"Success"
Managers
Solution"Engineers
Support Training
CUSTOMER ENGAGEMENT TEAMS
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Rick Mans; Social Media Strategist
USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATE GREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER.
IT › Security › Reliability › Ease of Deployment › Ease of Integration › Ease of adoption
Line of Business › Improved
Communication › Better Solutions
Faster › Collaboration across
levels and geographies
End-Users › Empowered/engaged
employees › User-friendly › Familiar interface › Access to information,
people and data
ü WIN ü WIN ü WIN
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» QUESTIONS?
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Yammer Demo
Georg Ell, General Manager of Yammer EMEA
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Introducing SAP Integration
Adrian Clarke, Software Product Manager
57 Accelera*ng Online Business Results Copyright © 2012 Freeborders
SAP Connector Overview
§ Transform the business process by crea*ng efficiencies in the gaps within and between business processes.
§ Provides visibility to where things are in a process: this has always been a challenge in SAP.
§ User controlled “workflow” on demand. User can decide what’s important.
A lightweight applica5on within SAP that creates ac5vity stream updates in Yammer when a specific event happens to
an object a user has chosen to follow.
58 Accelera*ng Online Business Results Copyright © 2012 Freeborders
Process Flow: Purchase Requisi5on
V.P. of Manufacturing Chooses to “follow” all rejected purchase requisi*ons
Purchasing Manager Rejects Purchase Requisi*on
SAP Connector
Message appears in V.P.’s Yammer ac*vity stream indica*ng that purchase requisi*on has been rejected.
Follow Table YammerUser Object Type Event Type Object Id samsmith purchase req. rejected *
Business Event Event Evaluate
Event HTTPS Post to
Yammer API
Event created by change is evaluated and ac*vity stream text is dynamically created.
1
2 3 4
59 Accelera*ng Online Business Results Copyright © 2012 Freeborders
Process Flow: Employee Termina5on
IT Manager Chooses to “follow” all employee termina*on events to know when system access might need to be revoked.
HR Manager Processes employee termina*on in SAP
SAP Connector
Message appears in IT manager’s Yammer ac*vity stream indica*ng that an employee has been created.
Follow Table YammerUser Object Type Event Type Object Id carlsmith employee termination *
HR Event Event Evaluate Event
HTTPS Post to Yammer API
Event created by change is evaluated and ac*vity stream text is dynamically created.
1
2 3 4
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Customer Panel Georg Ell General Manager, EMEA @yammerguy
Tom Barton UK Head of Communications @tomsmiled
Tim van Waard Communications Lead @timvanwaard
Thijs van Ulden Mobile BI Consultant @MobileBI_nl
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Roundtable Discussions
1. Driving Adoption and Engagement
2. Community Management
3. Engaging IT
4. Engaging Your Leadership
5. How to Use Yammer with People Outside your Company
6. Yammer’s Development Methodology
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Booths & Demos
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EXECUTIVES SALES
HUMAN RESOURCES
IT
LOCAL USER
GROUP
DEVELOPER’S CORNER