Trend of wedding planners in Chandigarh

RESEARCH PROJECT REPORT

SUBMITTED TO

CHITKARA UNIVERSITY, PUNJAB

In partial fulfillment of the requirement for the degree of

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY

Rhythm, Shrutika, Nidhi Kampani, Nidhi, Ritika

(DEPARTMENT OF BUSINESS ADMINISTRATION)

CHITKARA UNIVERSITY, PUNJAB

(20011-20013)

Certificate I

This is to certify that the project report entitled “Trend of wedding planners in

Chandigarh”, submitted for the degree of Master of Business Administration, of

Chitkara University Punjab, is a bonfire research work carried out by

Rhythm,Shrutika,Nidhi Kampani, Nidhi, Ritika, under my supervision and that no part

of this report has been submitted for any other degree. The assistance and help

received during the course of investigation have been fully acknowledged.

--------------------

Major Advisor

(Mr. Sandhir Sharma)

ABSTRACT

The research has been conducted to know the whether customers are inclined towards

the wedding planners in Chandigarh and the reason behind it. The study was conducted

to know the factors that influence the customer towards wedding planners in

Chandigarh city also what other features customer expect from wedding planners. The

problems faced by the consumers with wedding planners and thereby their overall

satisfaction level was studied. This is a descriptive and exploratory research and mainly

primary data is used for the purpose of data collection. The results indicated that people

are satisfied with the various wedding planners and their the efficiency and the price

that influence the customers. Also there is a wide of scope for the wedding planners in

Chandigarh.

INTRODUCTION TO WEDDING PLANNERS

Weddings may seem fairly simple at first, but they are not. Regardless of your religion or even if you don’t have a particular faith; there are lots of traditions and issues to take into account. For many couples, it can get very overwhelming, very fast. Using wedding planners is one way to handle everything with a minimum of fuss while also making sure you meet all the traditional expectations of a wedding.

A wedding planner is simply a person who is intimately familiar with weddings, the issues that need to be addressed in a particular type of wedding and the best way to get everything taken care of. They know which vendors to use and which to avoid. One of the most important services they provide is time. As your wedding approaches, your time can be at a premium. Wedding planners can take the burden of handling caterers, the photographer, musicians and so on off your hands. While that may sound interesting now, you will find it is a critical bit of help as the magic day approaches.

Not all wedding planners are created equal. Unfortunately, certain vendors will have a person called a wedding planner on their staff. This person has a conflict of interest. They will try to help you, but know they better deliver for the vendor or they will be out of a job. Avoid these faux wedding planners at all costs. They typically are associated with some service related to the wedding be it catering, the site of the wedding and so on. You want someone that is independent.

To find a legitimate planner, you should look for certain things. First, the proposed planner should interview about all aspects of your wedding. Second, the planner should be able to propose three to five different vendors for the particular need such as caterers and locations for the wedding. Third, the planner should be willing to give you references to other newlyweds that have used their service. Finally, the planner should clearly indicate the exact role they will perform. If it is anything less than handling all issues and problems that arise, move on to the next prospect.

Weddings are joyful affairs, but they can also be hectic. What you should take from this introduction to wedding planners is a simple rule. The wedding planner should deal with the details and issues that arise while you are free to enjoy your magical day.

Need for a wedding planner

Although planning a major event can be exciting and fun, it can also be time consuming and very stressful. With today’s hectic lifestyle, nuclear families and time constraints it isimportant to have someone dedicated and knowledgeable who understands the requirements and follows through with all the details. 

As wedding planners, their aim is to make the special day a perfect reflection of the style and taste while minimizing the stress in planning. They spend time to find out what customer envision the wedding to be; no dream too vast, every detail vital, to make it uniquely. They strive to exceed the expectations while working within the budget.

Eight reasons to hire a wedding   planner

Explanation of why hiring a wedding planner will help you avoid some dreadful mishaps…If you are having more than 25 guests, the idea of working with a wedding planner should appeal to you.  As the creative director for the most important day of your life, your wedding planner will help you avoid some dreadful mishaps that could ruin your day.

reason 1: creating a wedding theme

Your ideas are fabulous. But they are only the foundation of your theme. Remember: They are only ideas and pictures ripped out of magazines. Brides have ended up blowing their budget on one item to the detriment of the whole wedding. This is where your wedding planner becomes your magician. Knowing all the tricks and resources, your wedding planner can create a theme that runs through the whole event. They see the whole picture. If budget is a constraint, they will advise you how to economize and still achieve a similar look.

reason 2: your wedding budget

A budget is an essential part of your wedding planning. Even a million-dollar wedding has a budget. A budget will give you perspective and it will center you. It will be a great comfort to you when you want to know where you stand financially. Expenses tend to mount up quickly, and your budget will always give your a realistic assessment. I have witnessed brides being so out of control that they end up randomly buying items that have no rhyme or reason. That money could have been spent elsewhere to make the wedding a better experience for the guests. Being realistic about your budget is essential. Don’t fool yourself with a figure knowing you can go over it. You will only be hurting your chances of selecting the best possible vendors. Your wedding planner is your accountant and will believe the budget you give them. They honestly try to work within your parameters. Therefore, decide on a realistic figure so your wedding planner can recommend the vendors who will deliver the best work within your budget.

reason 3: the wedding venue event manager

When the event manager from your venue tells you she can do your wedding planning, she is not lying. She will do everything under the sun to oversee everything she is responsible for; however, she is not responsible for 90 percent of the details that go into your wedding. Some brides are shocked when things go wrong. They thought their venue person would be on top of things. Not necessarily. If they have several events that day, they can’t be held responsible for letting you know your flowers haven’t arrived or your best man is held up in traffic. Imagine walking into a bald room instead of the floral intensive ballroom you paid for. Your wedding planner is your overseer. Her job is to make sure everything arrives on time and complete. If you have 15 tables, 13 centerpieces just won’t do. She will get the florist to fix it. If the videographer does not show up, she should be able to find a replacement for you. Things happen, but it is your wedding planner’s job to see that things are fixed and end up perfect. Your wedding planner is your fairy godmother.

reason 4: timelines and other annoying details

Do we know anyone who likes them? And timelines. “Who has time to think of these boring things? I’m getting married!” I recall one bride saying. Actually, you might not be getting married after all if the minister does not show up. Timelines are critical. Timelines are necessary. And timelines keep your wedding planner sane. She thrives on them. You, however, should never be subjected to them. These are the things a bubbling bride should be kept far away from. They will certainly kill the excitement.  

reason 5: synergy applies to wedding vendors, too

There are vendors who work so well together you almost get double your money’s worth. Having a vendor with an attitude can affect everyone. Your wedding planner knows these things and will steer you in the right direction.  By involving your wedding planner in the selection of vendors from the invitations on, you will be guided down the path of success. After all, synergy is what we are striving for!

reason 6: what are the rules?

Brides need a go-to person for etiquette, wedding-related questions, and to keep the planning timeline moving forward. All brides need a liaison to help keep emotions and relationships from straining during planning. Your wedding planner is a combination of Martha Stewart and Emily Post. Do you really have the time and inclination to research, answer, and solve the problem yourself?

reason 7:  overtime charges accrue faster than champagne pours

One hour of overtime with a location site or photographer can cost you plenty! Everyone is on the clock, and so is your wedding planner. The difference is your wedding planner is on your clock. She keeps everything in motion so extra costs are avoided. In the end, your wedding planner is the most cost-effective choice you can make.

reason 8: you want to be a fabulous bride

Wedding planning and the events that lead up to your day will be stressful. You should have one job only. Keeping yourself relaxed and living in the moment. You need time to take in and enjoy this special day. Be with your loved ones. Be happy. Be kind. And mostly, be assured that your wedding is going to be the most fabulous day of your life.Yes, all weddings have glitches. And yours will, too. But your wedding planner will make sure you never have to deal with or see them. You may never even know anything out of the ordinary happened. And that is the sign that you are a genius at wedding planning. You started out with great ideas, hired a wedding planner to bring them to life, and sat back like a pampered princess on your wedding day accepting all the accolades that you deserve.

OBJECTIVE

To find whether customer are inclined towards the wedding planner and the

reason behind it.

To find the factors that influence the customer towards wedding planners.

wedding planners in Chandigarh

Together Events Private Limited

Arizona Entertainers & Event Promoters

Party

ANB Event Fusion Pvt Ltd

Meal Makers-Caterer & Wedding Planner

With a tough competition among different players, all are trying to increase their market share in

Chandigarh and are working continuously towards increasing it by bringing out newer products

in the weddings.

Situation analysis

Market characteristics and trend

Market size

Indian weddings are getting bigger and better. The expanding wedding market in india

is pegged at rs 50000 crore by industry sources and is growing annually by 25-30%

History

The grandeur and chrisma of Indian weddings has enticed and enraptured many. The portrayal of

the warmth, fun and frolic of Indian wedding owes a lot to bollywood.

Market stage

It’s a new market . it is a latest trend to hire wedding party coordinators to take care of the entire

wedding event.

Market needs

The market needs for wedding planning services are strongly shaped by the customers desire to

have a perfectly planned and executed wedding ceremony. Although major customer segments,

brides and grooms and family members, plan and budget for the weddingceremony as far as a

year or more in advance, they often realize that they cannot make all the necessary preparations

by themselves in a cost effective manner. Strongly affected by the established social values, such

customers seek professional advice to ensure that all the important aspects of the wedding

ceremony meet or exceed perceived expectations.

Market potential

The wedding scenario in india is more than just getting married. The exotic destinations, like

palaces in Rajasthan and the successful usage of these palces in the form of imaginative theme

weddings by Laxmi Mittal and Raveena Tandon have set up a world stage for Indian weddings.

India’s burgeoning middle class- now 300 million strong – are turning weddings into showcases

of their growing disposable incomes and newfound appetites for the goodies of the global market

place. The change is visible in middle class who want the flavor and ambience of elite weddings.

Seeing the world around they too are spending and want the best available. It sort of coincided

with he rise in disposable incomes of the rich and upper middle Indian class and over the years

weddings have become aspiration. Your wedding should be better than your neighbor’s.

INDUSTRY ANALYSIS

Wedding planners belong to event management industry which is growing at fast and

steady rate. While this industry is still evolving, Indian event managers and wedding

planners have clearly demonstrated their capabilities in successfully managing several

big fat weddings and mega national and international events over the past few years. In

fact, event managers and wedding planners are also developing properties around

events. With the rising incomes, people are also developing properties around events.

With rising incomes, people are also spending more on wedding, parties and other

personal functions. However, issues like high entertainment taxes in certain states, lack

of world-class infracture and the unorganized nature of most event management

companies, continue to somewhat check the potential growth in this segment of the

industry.

Industry size

The size of the organized live entertainment business estimated in 2007 was around

INR 9.4 billion having grown by around 17% from the previous year that is 2006. It was

estimated that the industry will grow at a CAGR of around 19% over the next five years

to approximately INR 22 billion by 2011. This growth is mainly on account of increased

marketing budgets, and an increased focus on the importance of live entertainment, as

part of the promotional spends of corporate.

5. RESEARCH METHODOLOGY

Research Methodology is the specification of method of acquiring the information needed to

structure or solve the problem in hand. It is not only concerned to find out the decision of the

fact, but also building upto date knowledge and to discover the new facts involved through the

process of dynamic change in the society.

Research Design

The research design is the conceptual structure within which research is conducted, it constitutes

the blueprint for the collection, measurement and analysis of data. The present research being

conducted followed “Descriptive Research” as it describes the Trends of Wedding Planners. A

descriptive research is one in which state of affair is described as it exists at present. The

researcher has no control over the variables.

Scope of the Study

The study was conducted in Chandigarh city. So, scope of the study is limited to Chandigarh

only.

Data collection method: Information will be collected from both Primary and Secondary

Sources.

Primary Source: The data has been collected from primary source by way of questionnaire

which included Open-ended, Dichotomous and Multiple choice questions.

Secondary Source: Secondary Data has been collected through Magazines and Web sites.

Sampling Plan

Sampling is an effective step in the collection of Primary data and has a great influence on the

quality of results. It is a definite plan for obtaining a sample from a given population. The

sampling plan includes universe, population, sampling unit, sampling technique and sample size.

Universe: All the people of the age of 18 years and above and are Unmarried.

Population: All the people of the age of 18 years and above and living in Chandigarh.

Sampling unit: Each individual of the age of 18 years and above and living in Chandigarh.

Sample Size: The sample size consisted of 100 people.

Sampling Technique: Convenience Sampling has been used to collect the sample.

Analysis & Interpretation

The data collected has been analyzed through tabulation based on percentage and actual

numbers. Interpretation of the collected and analyzed data has been done through presentation in

the form of appropriate figures i.e. graphs and pie – charts.

Limitations of the study

No study is complete in itself however good it may be, and every study has some limitations.

The limitations of this study can be summarized as follows:

I. Owing to the time constraint the study was restricted to Ludhiana city. A wider

geographical coverage would have made it a more representative study.

II. Although every effort has been made to include the respondents belonging to various age -

group, even then the sample may not be truly representative of the universe.

III. The size of sample taken was very small and hence the results of this study might not be

fully reliable for generalization.

IV. Every effort was made to extract the correct information from the respondents, but the

ignorance on their part could have played its role.

V. Best efforts have been made to incorporate all the important variables in the study yet

chances of some of the variables not appearing in the study cannot be ruled out.

VI. Open-ended questions were added to provide flexibility to the respondents but many of

them were left unanswered.

VII. The consumer behavior being dynamic in nature, there is every possibility that over the

time findings of today may become invalid tomorrow.

Following table shows the Demographic Profile of the respondents according to Age, Gender :

6. RESULTS AND DISCUSSION

This chapter contains the various research results and discussions in detail regarding the various

aspects and parameters of the study. Information collected has been tabulated and presented on

graphs according to the defined parameters so as to interpret the general statement in a better

way.

In the present chapter an attempt has been made to analyze the data collected from hundred

respondents to know about the Trends of Wedding Planners in Chandigarh.

Table 6.1 Number of respondents getting married in coming 5 years

Options No. of Respondents

Yes 100

No 0

Total 100

AGE GENDER

18-25 67%

25-35 32%

MALE 42%

FEMALE 58%

ABOV

E 35

1%

Fig. 6.1 No. of Respondents getting married in 5 years

0

50

100

150

Yes No

Interpretation :- As the purpose of the study is to find out the inclination of wedding planners

therefore, this query helps to know about the respondents (out of the sample) who are getting

married.

Table 6.2 Number of respondents aware about wedding planners (N=100)

Options No. of Respondents

Yes 88

No 12

Total 100

88

12

NO. OF RESPONDENTS

YESNO

Interpretation :- As the purpose of the study is to find out inclination of respondents for

wedding planners, therefore, this query helps to know about the respondents (out of the sample)

who are aware about wedding planners.

Table 6.3 if yes, from where you heard(N=100)

Options No. of Respondents

advertisements 20

friends 32

relatives 26

others 22

Total 100

Fig. 6.3 Respondents source of awareness

0

10

20

30

40

50

60

Advertisments Friends Relatives others

Interpretation :- This query reveals the views of respondents about the awareness of wedding

planners and we came to know that 20% respondents feel that ads are informative while 32%

came to know through there friends For 26% relatives are source and 22% came to know

through other sources.

Table 6.4 Respondents interested for knowing about wedding planners(N=100)

Options No. of Respondents

Yes 95

No 5

Total 100

YESNO

0102030405060708090

100

NO. OF REPONDENTS

Interpretation: 95% of respondents are interested in knowing about Wedding Planner wheras

5% are not

6.5 Factors that influence the respondents while chossing the Wedding Planner

Factors Mean score Result

1.Budget 1.48 Strongly Agree2.Venue 1.26 Strongly Agree3.Food Quality 1.18 Strongly Agree4.Interior Decoration 1.07 Agree5.Wedding Dress 1.06 Strongly Agree6.Gifts for Relatives 2.04 Agree7.Music and Entertainment 2.26 Agree

8.Photography 1.08 Agree

9.Catering 1.96 Agree

10.Logistics 2.56 Neutral

Graph 6.5 showing the mean score for the factors which influence the respondents most

about Wedding Planning

1.48

1.26

1.18

1.07

1.06

2.042.26

1.08

1.96

2.56

Column1

1.Budget2.Venue3.Food Quality4.Interior Decoration5.Wedding Dress6.Gifts for Relatives7.Music and Entertainment8.Photography9.Catering10.Logistics

Analysis and Interpretation: The factors which influence the respondents with strongly agree

statement while choosing Wedding Planner are budget, venue, food quality, weeding dress.

Whereas the factors like interior decoration, gifts for relatives, music and entertainment,

photography are categorized under agree statement and the factor logistic is least considered.

FINDINGS

The study was conducted to know the Trends of wedding planners . By analyzing the data

collected, following are the findings from this study:

Majority of the respondents between 18 to less than 35years were unmarried, which was

useful because they are the suitable respondents for study the emerging trends of wedding

planners.

Majority of the respondents (88%) responded that they are aware about wedding planners

whereas 12% are not aware about wedding planners.

When asked from the respondents about the source of awareness about wedding planners

20% respondents considered ads as an informative source followed by 32% from friends

whereas 26% get information from their relatives and 22% from others.

95% of respondents were interested in knowing about wedding planners whereas 5% are

not.

Another observation made from the respondents the factors that effect them most are:

budget ,food quality ,wedding dress, venue followed by other factors.

CONCLUSION

Wedding Planning has become a emerging trend, the main focus of has become a significant

tool for creating awareness of products. The important point in celebrity advertising is the

effectiveness with which they are endorsing the product. By the mere presence of celebrity, the

product will not make a sale as majority of the respondents who were not influenced by the

advertisement responded that they did not find the persuasiveness in the advertisement. And few

people who purchased the product(s) responded that they were influenced by the product

information given in the advertisement and would have bought the same product(s) had they not

been endorsed by any celebrity.

The use of celebrities in advertising is like a double-edged weapon. It is to be carefully planned,

thoroughly analyzed and properly executed. It may or may not influence the consumer and it

may not be always effective, as it depends on the celebrity, the product, the message, the

execution and the media.

The conclusion of this study is that people of Ludhiana find advertisements being endorsed by

celebrities to be less attractive and that the use of celebrities may not change the buying behavior

of consumers significantly