trend one (keynote outernet) grape digital conference 2009 by nick sohnemann

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AUGMENTED REALITY HYPERLOCALITY GEOSPATIAL WEB WEB OF THINGS WEB 3.0 PERVASIVE COMPUTING ARTIFICAL INTELLIGENC E WELCOME TO THE OUTERNET

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Nick Sohnemann's presentation for Digital Marketing Conference 2009 www.digitalconference.ru

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Page 1: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

AUGMENTED REALITYHYPERLOCALITY GEOSPATIAL WEB WEB OF THINGS WEB 3.0 PERVASIVE COMPUTING ARTIFICAL INTELLIGENCEWELCOME TO THE OUTERNET

Page 2: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

THE OUTERNET WELCOME TO WEB 3.0 - THE UBIQUITOUS DIGITAL MEDIA UNIVERSE

NICK SOHNEMANN, MBA TRENDONE

Page 3: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

The World in 2021

please close your eyes. now.

Page 4: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann
Page 5: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

7:10 am We have access to everything anyone in the world sees, hears, feels, smells, and tastes at any give time. (max celko)

Page 6: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

IMAGINE .... YOU HAVE ALL SOCIAL NETWORK INFORMATION ACCESSIBLE ON THE GO

Page 7: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

8:15 The moment we share all our perception with the meta-brain, privacy fades away (max celko)

SWEDEN TAT.SE AUGMENTED ID

Page 8: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

IMAGINE ..... THIS WORLD BECOMES YOUR PLAYGROUND AND YOU CAN AUGMENT THE REALITY IN REALTIME

Page 9: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

8:44 Anyone has the possibility to turn reality into a fantasy world

USA HP MSCAPERS.COM ROKU‘S REWARD (PILOT-STUDY)

Page 10: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

YOU CAN CLICK ON THE AUGMENTED REAL WORLD

LOCATION BASED INTELLIGENCE

WIKITUDE.ORG ÖSTERREICH LAYAR.COM NIEDERLANDE BRIGHTKITE.COM USA

Page 11: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

YOU CAN CLICK ON THE REAL WORLD

INTELLIGENT DRIVE

AUSTRIA WIKITUDE.ORG SMART DRIVE .

Page 12: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

ALL CARS ARE INTERCONNECTED

WEB OF CARS

USA TESLA

Page 13: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

EVERYTHING WILL TURN INTO A HYPERLINK

HYPERLOCALITY

JAPAN TONCHIDOT .

Page 14: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

YOU CAN CLICK ON THE REAL WORLD

LOCATION BASED INTELLIGENCE

GERMANY METAIO .

Page 15: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

GERMANY MULTIMEDIAL READING DFKI.DE

IN THE OUTERNET CONTENT WILL BE INTELLIGENT

TEXT 2.0

Page 16: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

JAPAN MOBILE ART LAB MOBILE IPHONEBOOK

CONTENT WILL BE MULTIMEDIA IN EVERY MEDIA

PRINT PLUS

Page 17: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

STATIC MEDIA COMES ALIVE AND INTERACTIVE

VIDEO IN PRINT

USA CBS PEPSI VIDEO IN PRINT

Page 18: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

USA GESTURE RECOGNITION WITH PROJECT NATAL MICROSOFT

YOU WILL BE THE CONTROLLER

GESTURE RECOGNITION

Page 19: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

FINLAND PLAY THE VIRTUAL AIR GUITAR VIRTUAL AIR GUITAR

YOU WILL BE THE CONTROLLER

GESTURE RECOGNITION

Page 20: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

USA INCTERACTIVE GAMING MICROSOFT XBOX

MULTIUSER ONLINE TV GAMING

INTERACTIVE GAMING

Page 21: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

OUTERNET ENABLES VIRTUAL GAMING

AUGMENTED GAMING

USA TOPPS AUGMENTED BASEBALL CARDS

Page 22: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

OUTERNET EXTENDS REALITY

AUGMENTED SHOPPING

USA ZUGARA AUGMENTED FASHION SHOPPING

Page 23: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

GERMANY STYLIGHT IPHONE DISCOVERS YOUR FAVORITE CLOTHES

THE OUTERNET ENABLES MOBILE TRANSACTION

INTELLIGENT SHOPPING

Page 24: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

FRANCE RAY-BAN & FITTINGBOX VIRTUAL MIRROR

#THE INTERNET WILL EXPLODE INTO THE REAL WORLD

AUGMENTED REALITY

Page 25: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

HAMBURG WWW.IMPOSSIBLE-SOFTWARE.DE IN VIDEO CONFIGURATOR

MEDIA 2.0 = INVOLVEMENT

Page 26: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

ALL OBJECTS ARE INTERCONNECTED

WEB OF THINGS

USA MASSACHUSETTS INSTITUTE OF TECHNOLOGY NEXT GENERATION GAMING DEVICES

Page 27: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

DEUTSCHLAND EYE-CHIP.COM RETINA IMPLANT

MULTIMEDIA OUTERNET

5TH SCREEN

Page 28: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

USA UWNEWS.WASHINGTON.EDU ACTIVE CONTACT LENS

MULTIMEDIA OUTERNET

5TH SCREEN

Page 29: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

USA THE AUDEO VOICELESS COMMUNCATION

INTELLIGENT I/O DEVICES

5TH SCREEN

Using signal processing, unpronounced speech representing the thought of the mind can be

translated from intercepted neurological signals.

Page 30: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

USA MIT MEDIA LAB THE EVERYWHERE PROJECTOR

COMPUTERS WILL BE SO SMALL – THE WILL BE INVISIBLE

PERVASIVE COMPUTING

Page 31: Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann

PRESENTED BY

NICK SOHNEMANN, MBA

INNOVATION ADVISOR TRENDONE

[email protected]

ALL TRENDS TAKEN FROM

WWW.TRENDEXPLORER.DE

DRAMATIC COMPOSITION

GABI VAN STERKENBURG

SMART & SEMANTIC WEB

D. BISCHOFF, BERLIN

4TH GENERATION MOBILE

S. TOLLMIEN & CHANG KIM KOREA

THANK YOU TO

YOU !