MOMO SUMMIT

THE FINAL

MUNICH NOV 2013

JOURNEY

TO

THE

YEAR 2018

START

THE DAY

UNI OF WASHINGTON

USA

CORNINGUSA

VOLVO

SWEDEN

SELF DRIVING CARS

AT

WORK

YO SUSHI

UK

DRONES AS DELIVERY

AFTER

WORK

JOGGOBOT

GERMANY

ROBOTICS

SKYCALL MIT

USA

DRONE GUIDE

FACEDEALS

USA

SEGMENT OF ONE

SO WHAT

DOES IT

MEAN

FOR 2014

#MOBILE

TREND

WEARABLE

TECH

#1 FLEXIBLE

SCREENS

NEW OUTPUT DEVICES

SAMSUNG

SOUTH KOREA

NEW OUTPUT DEVICES

SAMSUNG

SOUTH KOREA

APPLE

USA

NEW INPUT DEVICES

PAPER LOGIC

UK

#2 GESTURE

RECOGNITION

NEW INPUT DEVICES

LEAP MOTION

USA

HEINEKEN

NETHERLANDS

GESTURE AD

MICROSOFT

USA

GESTURE TECH

#3 DATA

GLASSES

GOOGLE GLASS

USA

GOOGLE GLASS

USA

DATENBRILLE IM JOB

SPACEGLASSES META

USA

VIRTUAL GLASSES

OCULUS RIFT

USA

NEW VIRTUAL SCREEN DEVICES

OCULUS RIFT

VIRTUAL REALITY

USA

CVS

UK

VIRTUAL SHELVES

INNOVATION

HACKING

WHY?HACKING

IT‘S NOT ABOUT PROCESS

OUR MANTRA: IDEAS ARE NOTHING

EXECUTION IS EVERYTHING!!

YOU ARE NOT LACKING IDEAS

YOU ARE LACKING EXECUTION

OUR MANTRA: IDEAS ARE NOTHING

EXECUTION IS EVERYTHING!!

IT‘S NOT ABOUT PROCESS

THE MOST

COMMON

INNOVATION

FALLACIES

THE FUNNEL –

IS OLD WAY OF INNOVATING

THE GOLDEN* IDEA TRAP*Also called next big thing

CORE COMPENDENCIES TRAP

3RULES

RULES

FOR

SUCCESSFUL

INNOVATIONS

RULE NO 1

FIND A SOLUTION

TO A PROBLEM

CONVENIENCE

FUN

SAVE TIME OR MONEY

RULE NO 2

PRODUCT

MARKET FIT

FIND

GOOGLE GLASS

USA

DATENBRILLE IM JOB

CAT CAFE

JAPAN

RULE NO 3

CREATE

HACKS!

OCULUS RIFT

USA

NEW VIRTUAL SCREEN DEVICES

OCULUS RIFT

VIRTUAL REALITY

USA

LET THESE GUYS

HELP YOU MAKE

YOUR PRODUCT

IDEA PROTOTYPE PRODUCTION MARKETING

THE OLD WAY

IDEA MARKETING PROTOTYPE PRODUCTION

THE NEW WAY

HACKING

IDEA MARKETING PROTOTYPE PRODUCTION

THE NEW WAY

FINAL RULE

GO OUT AND DO!

NO MORE RULES

FINAL FINAL IDEA.....

COME WITH

ME TO THE

SILICON VALLEY

PRESENTED

BY

NICK

SOHNEMANN