trendcasting: five big ideas that have the potential to transform the near future of commerce
Post on 17-Oct-2014
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At Commerce in Motion, we strive to keep our fingers on the pulse of trends and technologies that have the potential to impact commerce, and in this eBook we will discuss five ideas that we believe have a real opportunity to significantly impact the way businesses design, procure, market, and sell products in the near future. Some of the ideas we will discuss truly are “emerging” ideas, while others are less new, but we believe ready to affect commerce in a profound way.TRANSCRIPT
1Confidential ©2012 RedPrairie Corporation. All rights reserved.Confidential ©2012 RedPrairie Corporation. All rights reserved.
Trendcasting5 Ideas that Have the Potential to Influence the (Near) Future of Commerce
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Near Field CommunicationsLooking Past Payments
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NFC, Explained
• Short-range wireless technology> “Tap and Go”
• Smartphones gain instant access to data from any other NFC-enabled handset or NFC tag
4Confidential ©2012 RedPrairie Corporation. All rights reserved. 4Confidential ©2012 RedPrairie Corporation. All rights reserved.
Bluetooth, RFID, QR Codes…Why NFC?
• Versatile• Standards-based• Interoperable• Security-ready• No “pairing” required
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Payments Have Early Momentum
• Mobile payments getting the most attention> APAC and EMEA> Google is in early
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NFC in the Supply Chain
• NFC Data logger scans, reviews, and communicates all temperature data
• Any NFC-enabled phone can scan tags/manage temperature data > Share with anyone in cold chain
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Unilever: NFC and CPG• NFC chips embedded in posters
> 300 posters around Reading, UK
• Primarily younger target audiences> Lynx, Vaseline, Toni & Guy, Magnum
• Tap posters with phone for content> Coupons, contests, video, product info
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• NFC-enabled spaces in 6 busy subway stations
• Enabling 2M commuters to connect and transact> Taxis> Transit Guides and Tickets> Forever 21
Singapore Commuters Tap to Buy
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Skylanders: NFC and FUN• Physical action figures
interact with games via NFC “portal”
• History and attributes stored with figures
• Figures play on any console
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PAYMENT TAG READING
PEER TO PEERTICKETING
UnlimitedPotential
• Identification• Time & Attendance• Loyalty• Transportation• Inventory• Physical Access• Coupons & Offers
700MNFC PHONES WILL SHIP IN 2016
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Big DataUnprecedented Number Crunching,Unprecedented Insight
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011010001011011100011010101001010101010101010101010101010101010101010101010101101010100010010101000101111011010010100110011010101010101011010000111101010101111001010010100101001010101010101101101010101010101010101011110100101010100101010101010101110101010000101010101000010100101010101010101010101010101010101010100101010110101010101010101010101010101010100101010101010101010101001101011010011010001011011100011010101001010101010101010101010101010101010101010101010101101010100010010101000101111011010010100110011010101010101011010000111101010101111001010010100101001010101010101101101010101010101010101011110100101010100101010101010101110101010000101010101000010100101010101010101010101010101010101010100101010110101010101010101010101010101010100101010101010101010101001101011010011010001011011100011010101001010101010101010101010101010101010101010101010101101010100010010101000101111011010010100110011010101010101011010000111101010101111001010010100101001010101010101101101010101010101010101011110100101010100101010101010101110101010000101010101000010100101010101010101010101010101010101010100101010110101010101010101010101010101010100101010101010101010101001101011010011010001011011100011010101001010101010101010101010101010101010101010101010101101010100010010101000101111011010010100110011010101010101011010000111101010101111001010010100101001010101010101101101010101010101010101011110100101010100101010101010101110101010000101010101000010100101010101010101010101010101010101010
Large quantities of (typically) unstructured information that can’t be processed or analyzed using traditional tools
2,500,000,000,000,000,000Bytes of Data are Created Every Day
BIG DATA
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With Challenge…Opportunity
Big data is an opportunity to mine for hidden patterns and insights in new and emerging types of data to answer questions that, in the past, were out of reach
“Big data will become a key basis
of competition, underpinning new
waves of productivity growth,
innovation, and consumer surplus.”--McKinsey Quarterly
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“At the heart of the threat was our competitor’s ability to gather and analyze consumer sentiment and generate personalized recommendations across millions of customers.”
Big Data: From the Front Lines
Specialty Retail
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“We tapped into the millions of relevant blog posts, social-media conversations, search term keywords, brand comparisons, and customer feedback postings to gain actionable insights.”
Big Data: From the Front Lines
Big Box Retail
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“We combined sales data with medical-claims data and clinical data from a medical-record system and found ways to improve health outcomes and manage the total cost of care.”
Big Data: From the Front Lines
Pharma Manufacturer
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Big Data’s Big Value Proposition
Agility Making information transparentand usable at much higher frequency
Targeting Ever-narrower segmentation of customers leads to much more precisely tailored products
Responsiveness Substantially improved timelinessof decision-driving data
InnovationInform and improve the developmentof the next generation of products
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Can GB Predict the Next Gaga?• Connecting social activity
and music consumption
• Aggregating and analyzing likes, plays, downloads, etc.
> Primarily unstructured data
• Learning how artists become stars by analyzing the ways people listen to music now
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Augmented RealityVirtual Reality Gets Real
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A live view of a physical environment augmented by computer-generated input such as sound, video, graphics or GPS data
Augmented Reality Explained
1/2 mi
101 Main Street2 BR / 1 BA
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Augmented Reality Explained
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“Recent” AR Inroads• Prototyping• Design• Surgery• Assembly• Entertainment• Gaming• Navigation• Sightseeing 1937
photo circa
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Marketing Moves Beyond Novelty
• Delivering useful information
• Adding value• Influencing
conversion rates
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Breakthrough: Image Recognition
• No marker required• Scan products for content
> Games, nutrition, product details, etc.
• “Infinite shelf space”
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The Circular EconomyA Critical Link to Sustainability?
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The Limits of Linear Consumption
TAKE MAKE SELL DISPOSESurvival Requires Large Quantities of Easily
Accessible Resources and Energy
Commodities Prices Price VolatilitySource: Ellen Macarthur Foundation Source: Ellen Macarthur Foundation
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No Relief in Sight• Globalized Markets• Population Growth• Rising GDP in Emerging Areas
> Middle Class Growth
• Political Turmoil• Climate
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Efficiency is No Longer Enough
Reuse
Refurbish
Redistribute
Reduce
ReuseRecycle
OptimizingComponentsMinimizing the cradle-to-grave flow of materials
OptimizingSystems
Generating cyclicalcradle-to-cradle“metabolisms”
OPPORTUNITY
Source: Ellen Macarthur Foundation
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Core Principles of a Circular Economy
1. Design out waste> Design for disassembly and reuse
2. Commit to renewable energy to fuel entire product lifecycle
3. Shift from “Consumers” to “Users”> Purchase the use of the product > Durable products: leased/rented/shared> When sold, incentives ensure returns
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The Circle in Motion: Refurbish• Created Cat Reman in 1972• Annual impact:
> 140 million lbs of products remanned> 130 million lbs of iron> 200,000 lbs. cardboard> 3.4 million lbs. wood
• Zero landfill goal by 2020• 8-10% growth/yr since 2001
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The Circle in Motion: Redistribute“Collaborative Consumerism” reaches the mainstream
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CrowdsourcingInnovation Without Walls, Borders or Orders
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Crowdsourcing,ExplainedCreating goods and services in close cooperation with customers by giving them direct input into what gets produced
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Open Innovation at Work• $7.7 billion1
• 200 million phones2
• Linus Torvalds has written only ~2% of the code3
1– Research and Markers | 2 – Juniper Research | 3 – Business Week
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Doritos Crash the Super Bowl Party• 5,600 entries, 6 winners
> 2 of top 10 game-day ads
• Six commercials• Brand engagement • Expanded social networks
• $1.4M in prizes
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Crowd-Krafted Innovation
• InnovateWithKraft.com• Open to suppliers
and consumers• Numerous recent
advancements> Esp. in packaging
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Fiat Puts the “Me” in Mio• Fully crowdsourced Concept car
> 17,662 registrants/10,000 ideas
• Completely transparent process> All decisions/designs shared online
• Dozens of ideas made production
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Learn More atCommerceInMotion.comhttp://bit.ly/JEj1OG