trends 20101025
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trends in toerisme
toerisme vlaanderen als kompas?
J. Bryon, 25.10.2010
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“trends”
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Themed environments
Hightech luxe
Outdoors
Creative cooking
2.0Reallife
Communities
Environmental improvements
SurpriseRelax ing, balance, wellness
Ecology
Price
Solidarity
Ethics
Tradition and loveSocial
cohesion
Back to basics
3-generation
Mobile
Mediors
Safety
Cultural rebooting
Internet
4
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© http://www.marketingspot.com/2009/06/can-you-be-a-successful-entrepreneur/
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new media
mass > social > local
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© http://www.melvin-online.nl/seo-social-media/
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new suppliers
industry > tourists > locals
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groups individuals
domesticcommercialguiding
alternativeguiding
eventguiding
officialguiding
residentialguiding
internationalcoachguiding
independentguiding
privateguiding
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lokaalauthentiekachter de schermen
betrouwbaarheidemancipatieontevredenheid
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new consumers
mass > segmentation > niches
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the long tail (Chris Anderson)
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new experiences
quality > experience > change
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Grondstoffen
Producten
Diensten
Transformatie
Belevenissen/ ervaringen
Based on Pine & Gilmore (1999)
the chocolate progression
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new ethics
pain > need > gain
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…
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© http://www.peoplefirsthr.com/services/our-services/career-management/career-development.html
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© http://www.scheepvaartmuseum.nl/collectie/wegwijzer/instrumenten
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uitdagingen en kansen
intern b2b b2c
new media
mass > social > local
new suppliers
industry > tourists > locals
new consumers
mass > segmentation > niches
new experiences
quality > experience > change
new ethics
pain > need > gain
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trend curator
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trendtank
• trend spotting
• trend analysis & translation
• trend sharing (-rapport, -dag, -brief, …)
“In the past you were what you owned. Now you are what you share.” (Charles Leadbetter)
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©
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@jeroenbryon
Jeroen Bryon
jeroenbryon