Trends Impacting RSM Bird Cameron :

Thriving in Healthy Chaos

      

Annimacwww.annimac.com.au

RSM Bird Cameron

Conference Dinner Keynote 11 March 2005

Speaker

Rate of ChangeRate of Change• every 10 seconds every 10 seconds == new web site new web site

• every 10 minutes every 10 minutes == new technology new technology

• every 10 days = new product / service

Amount of change in one day

Grandmother had in one year.

Younger we are - faster our world moves.

Driving all Drivers of ChangeDriving all Drivers of Change

Technology : by 2020

70 % job types not exist now

because

80% technology not imagined yet

Likely jobs in next 10 years :

• Director of Emerging Thought

• Chief Zookeeper of people

• Creative Undertaker

• Thought Jockey

• Chief Imagination Officer

• Hacker Relations Manager

• Valuer of Intangible Assets *

• Human Interface Manager *

* Exist in 2003

More Change More Change == More Options More Options

Living longerLiving longer

More generations alive

Living elsewhereLiving elsewhere

Living with leisure Living with leisure

Changing household structuresChanging household structures

Rising divorce rate, singlesRising divorce rate, singles

Smaller householdsSmaller households

Changing ethnic mix - EurasianChanging ethnic mix - Eurasian

More Change = More Options :More Change = More Options :

New tribalismNew tribalism

Living differently Living differently

Home leasing on the rise Home leasing on the rise

Fast rising Incomes & wealthFast rising Incomes & wealth

Outsourcing tasks & chores

Spending for short termSpending for short term

Living with I C TLiving with I C T

Rise of virtual shopping Rise of virtual shopping

Increasing knowledgeIncreasing knowledge

More Change = More OptionsMore Change = More Options

ICT contd :ICT contd :

Increasing financial literacyIncreasing financial literacy

Electronic “guardian angels”Electronic “guardian angels”

New entertainment & sportsNew entertainment & sports

Working differentlyWorking differently

New industries & occupationsNew industries & occupations

Changing spiritualityChanging spirituality

Changing politics - ideologies Changing politics - ideologies

Outlawing discrimination Outlawing discrimination

Ecological & community sensitivity . Ecological & community sensitivity .

Adapted Ruthven,Ibis 2003Adapted Ruthven,Ibis 2003

Adapted Ruthven,Ibis 2003Adapted Ruthven,Ibis 2003

Albany Highway Williams 2003 Albany Highway Williams 2003

Trends in theTrends in the

Changing World ofChanging World of BusinessBusiness

Trends in theTrends in the

Changing World ofChanging World of BusinessBusiness

Changing World of BusinessChanging World of Business

From CapitalismFrom Capitalism

to Co opitalism to Co opitalism cooperative capitalismcooperative capitalism

From Profit DrivenFrom Profit Driven

to Quadruple Bottom Line to Quadruple Bottom Line financial environmental social cultural factorsfinancial environmental social cultural factors

Sustainability :Sustainability :

People firstPeople first

Planet secondPlanet second

then then

Profits followProfits follow

THE CLUETRAIN MANIFESTO : THE 95 THESES

“ Copyright 1999 Levine, Locke, Searls & Weinberger

All rights reserved.

However, world rights granted for non-commercial use on condition that this page remains intact, including this notice.

Rip it, steal it, web it, mail it, post it.

This message wants to MOVE ! ”

www.cluetrain.com

THE CLUETRAIN MANIFESTO : THE 95 THESES

“ Copyright 1999 Levine, Locke, Searls & Weinberger

All rights reserved.

However, world rights granted for non-commercial use on condition that this page remains intact, including this notice.

Rip it, steal it, web it, mail it, post it.

This message wants to MOVE ! ”

www.cluetrain.com

Cluetrain Manifesto

1. Markets are conversations.

2. Markets consist of human beings, not demographic sectors.

3. Conversations among human beings sound human.

They are conducted in a human voice.

4. Whether delivering information, opinions, perspectives,

dissenting arguments or humorous asides, the human voice is

typically open, natural, uncontrived.

5. People recognize each other as such from the sound of this

voice.

6. The Internet is enabling conversations among human beings

that were simply not possible in the era of mass media.

… 95

Cluetrain Manifesto

1. Markets are conversations.

2. Markets consist of human beings, not demographic sectors.

3. Conversations among human beings sound human.

They are conducted in a human voice.

4. Whether delivering information, opinions, perspectives,

dissenting arguments or humorous asides, the human voice is

typically open, natural, uncontrived.

5. People recognize each other as such from the sound of this

voice.

6. The Internet is enabling conversations among human beings

that were simply not possible in the era of mass media.

… 95

Thrivers in Biz = Big Shift

from : Cowboy Heroes - 20th century

Left brain Masculine Economic Rationalist

to : Spaceship Captains - 21st century

Right brain Feminine Value Driven

Not everything that counts can be counted, and not everything that can be counted counts.

Not everything that counts can be counted, and not everything that can be counted counts.

The hardest thing in the world

to understand

is

Income tax . .

Albert EinsteinAlbert Einstein

The hardest thing in the world

to understand

is

Income tax . .

Albert EinsteinAlbert Einstein

Cowboy Heroes to Spaceship Captains

Wealth driven Value driven

Respond to change Create change

Do thing right Do right thing

Love control Facilitate others

Problem focussed Mission directed

Use fear Use hope

Use desperation Use inspiration

Win - lose world Win - win - win world

Trends in the

Changing World of

Employment

Trends in the

Changing World of

Employment

Changing World of Employment

From Career Employment

To Casualisation

• 5 careers min

• multi skilled

• self responsibility

Changing World of Employment contd

From Full Time

To Contract

• Project teams

• Part time

• Self negotiated

Changing World of Employment contd

From Full Time

To Contract

• Project teams

• Part time

• Self negotiated

Changing World of Employment contd

From Local

To Global Networks

• International teams

• global knowledge

Changing World of Employment contd

From Local

To Global Networks

• International teams

• global knowledge

Generational characteristics

of

21st Century

Generational characteristics

of

21st Century

Four Generations

Baby Boomers b 1945 - 60 age 45 – 60

Generation Xers 1960 - 75 30 – 45

DotComs 1975 - 90 15 – 30

Ferals 1990 - 05 0 – 15

Artie is an Artie is an unsightly unsightly blemish on the blemish on the smooth surface smooth surface of restraintof restraint

Artie is an Artie is an unsightly unsightly blemish on the blemish on the smooth surface smooth surface of restraintof restraint

Copyright Creative Syndicates 2003Copyright Creative Syndicates 2003Copyright Creative Syndicates 2003Copyright Creative Syndicates 2003

Generational Trend Profiles Generational Trend Profiles Baby Boomers 45 - 60

Downsizing their lives

Empty nesters Married or divorced

Retired or pt workers or not

Sense of community Set relationships

Material status Identity from job

Security conscious Health conscious

Seek new safe experiences

Defer to authority

Love and hate change idealists

Mobile Single Childless Net Dating

Multi careers SOHO

No Fixed Address Renters

I.D. Ephemeral Global Wired

Materialism assumed Varied lifestyles

Short term planners

Personal journey Me Generation

Risk takers Fast decisions

No commitment Environmental values

Defer to heroes only

Expect & accept change

Mobile Single Childless Net Dating

Multi careers SOHO

No Fixed Address Renters

I.D. Ephemeral Global Wired

Materialism assumed Varied lifestyles

Short term planners

Personal journey Me Generation

Risk takers Fast decisions

No commitment Environmental values

Defer to heroes only

Expect & accept change

Generational Trend ProfilesGenerational Trend Profiles Generation XersGeneration Xers 30 - 45 30 - 45 Generational Trend ProfilesGenerational Trend Profiles Generation XersGeneration Xers 30 - 45 30 - 45

Generational Trend Profiles Generational Trend Profiles DotComs 15 - 30

Own path No careers Temporary pairing

Group socialising Parental home

Global I.D. Net relationships

Non consumers I.D. from activity

Planetary group mission

Immediacy Wired

Multi channeled Multi actions

Temporary deference per usefulness

Need & welcome change

Generational Trend ProfilesGenerational Trend Profiles FeralsFerals 1 - 15 No patternsNo patterns no boundaries no limits no boundaries no limits Wired into global village Wired into global village Global limitless relationshipsGlobal limitless relationships Momentary relationships Momentary relationships Global I.D. & commitmentGlobal I.D. & commitment

I.D. from Global valuesI.D. from Global values Non consumers Non consumers Planetary mission Planetary mission Future jobs unimportant Future jobs unimportant Unlimited channelsUnlimited channels Telepathic communicationTelepathic communication

No deferenceNo deference Respect per momentary need Respect per momentary need Live change Ignore all Live change Ignore all barriersbarriers

Generational Trend ProfilesGenerational Trend Profiles FeralsFerals 1 - 15 No patternsNo patterns no boundaries no limits no boundaries no limits Wired into global village Wired into global village Global limitless relationshipsGlobal limitless relationships Momentary relationships Momentary relationships Global I.D. & commitmentGlobal I.D. & commitment

I.D. from Global valuesI.D. from Global values Non consumers Non consumers Planetary mission Planetary mission Future jobs unimportant Future jobs unimportant Unlimited channelsUnlimited channels Telepathic communicationTelepathic communication

No deferenceNo deference Respect per momentary need Respect per momentary need Live change Ignore all Live change Ignore all barriersbarriers

Some Handy Hints :Some Handy Hints :Healthy Chaos Corporate CultureHealthy Chaos Corporate Culture

Focuses on organising :Focuses on organising :• cross functional teamscross functional teams• range of skillsrange of skills• client focussedclient focussed

Creates support environment :Creates support environment :

• provides trainingprovides training• resourcesresources• informationinformation• performance feedbackperformance feedback

Some Handy Hints :Some Handy Hints :Healthy Chaos Corporate CultureHealthy Chaos Corporate Culture

Focuses on organising :Focuses on organising :• cross functional teamscross functional teams• range of skillsrange of skills• client focussedclient focussed

Creates support environment :Creates support environment :

• provides trainingprovides training• resourcesresources• informationinformation• performance feedbackperformance feedback

Healthy Chaos Corporate CultureHealthy Chaos Corporate Culture

Delegate :Delegate :• responsibilityresponsibility• decision makingdecision making• accountabilityaccountability

Reposition hierarchy :Reposition hierarchy :

• from top to frontline teamsfrom top to frontline teams• action orientedaction oriented• accountable to clientsaccountable to clients

Healthy Chaos Corporate CultureHealthy Chaos Corporate Culture

Delegate :Delegate :• responsibilityresponsibility• decision makingdecision making• accountabilityaccountability

Reposition hierarchy :Reposition hierarchy :

• from top to frontline teamsfrom top to frontline teams• action orientedaction oriented• accountable to clientsaccountable to clients

Healthy Chaos Corporate CultureHealthy Chaos Corporate Culture

Redefine Redefine best practicebest practice managers : managers :• lighten employees’ loadlighten employees’ load• teach employees self managementteach employees self management• coach everyonecoach everyone• create networks & alliancescreate networks & alliances

Every client a market :Every client a market :Every employee a businessEvery employee a business

Healthy Chaos Corporate CultureHealthy Chaos Corporate Culture

Redefine Redefine best practicebest practice managers : managers :• lighten employees’ loadlighten employees’ load• teach employees self managementteach employees self management• coach everyonecoach everyone• create networks & alliancescreate networks & alliances

Every client a market :Every client a market :Every employee a businessEvery employee a business

Thriving in Healthy Chaos Thriving in Healthy Chaos SUMMARYSUMMARY

Rate of change

Wealth driven to value driven

Technology drives all change

Huge generational differences

Young exponentially faster

As global world shrinks : cluetrain manifesto

• more knowledge wisdom spin detection

• more options individual demands

• necessitates intuitive thinking

Resisting change is like holding your breath – if you succeed you die.

Thank youThank you www.annimac.com.au www.annimac.com.au