trends project
TRANSCRIPT
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A Mobile only World
Billy Judge and Rachel Larson
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Special Relationship
Between Mobile and Travel Industry
combines deep political, economic, and cultural values of close allies
mobile applications for a variety of uses specific to travel ex. Paperless payments without contact
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Mobile Technology in Hotels
Increase Guest Loyalty Increase Revenue “Revolution”
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Airline Industry
In 2011 mobile booking stood at $2.6 billion
2013- predicted to reach $8 billion Southwest now offers a free app
downloadable from iTunes
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Impact on the Industry
Travelers use mobile phones to purchase cloths
Order Food
Book airline tickets
More than half of hotel bookings come from branded hotels!
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Case 1 : Holiday Inn
http://www.youtube.com/watch?v=kqRCO6wamfQ
-unlock hotel room door-express check in and out-hotel services - Laundry - Room - Control over the TV remote, AC, and lights
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Case 2 : T.G.I. Friday’s
- Tabbedout application integrated into the T.G.I Friday’s application.
reserve seats Pay the bill Split the check Add a tip
http://www.youtube.com/watch?v=0z46KzHOgmM&feature=related
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Other Industries
Retail
Medical
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The Business Landscape
Going Green will be easier Cars turning into Wi-Fi Hotspots Cellphones behaving like laptops and
tablets What will happen to credit cards,
cash, and wallets
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How will the mobile only world change?
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How to stay competitive
Start with a complete mobile platform
Continue to listen to what the consumers are wanting
Respond with better applications and products