#trendspotting 2017 annet king vp global education€¦ · oils •oils are one of skincare’s...
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#Trendspotting 2017
Annet King
VP Global Education
Looking back..
Trendspotting
Industry snapshot and outlook
• Jobs predicted to grow by* – Skin Therapist 12%
– Massage Therapists by 22%
– Stylists/Barbers 10%
– Manicurists 10%
• ISPA -Total Spa revenue up by 5%**– 179 million spa visits
– 21,020 spas
– 890 new spa openings in 2015
• Medical Spa– Continues to grow, AMSPA 20% new members in 2016
– Sales from medical care providers exceed spa for the first
time in 2015
**ISPA, *Bureau of Labor Statistics
***Kline Report Sales in US Professional
Global Wellness Market
TECHNOLOGY
PEOPLE
HEALTH AND WELLBEING
INGREDIENTS AND
TREATMENTS
2017 Trends
On Demand
Zeel
Soothe
Glamsquad
Pretty quickStylistedBeautini
Beautified
Priv
Vensette
theGLAMapp
VR and Augmented Technology
Beauty BotsVR Experiences in the spaGroup virtual fitnessAugmented skincare,Makeup and hair try on apps
Smart Mirrors and Skin
Measurements
HiMirrorSolmomo Kiosk and Wand in store or at homeWayOku
Sidebar for the Spa
• On demand – Corporate events, at work
and home services
• Connect 24-7 via mobile first
– Booking and confirming
– Educate and market services and products
– Purchase and check out process
• Allow clients to self select their treatment
preferences pre appointment
• Consultation, measure, record and
educate about their skin health
People
Stereotypes and Gender Blurring
Gen Z- influence $600 billion in family spending, 1/4th of the population
Millennials
Volume V11 Consumer Snapshot ISPA
18-34 year old's are most digitally connected but report higher levels of stress and loneliness than any other group. GWI
Sidebar for the Spa
• Welcoming to all groups
– Take a VR Tour of our space
• Provide web education on etiquette and
what to expect
• Speed and cost conscious services
– Loyalty programs
– Free WIFI, toiletries and refreshments
• Hiring Millennials & Gen Z
– What’s your higher purpose?
– Flexibility & apprenticeships
Health and Wellbeing What is luxury?
Sleep
Products for better sleep and to combat poor sleep and its effects on skin
40.6 million American Adults sleep less than 6hrs or fewer a day CDC
60% of people spend 6hrs a day exposed to light from a digital device
24%of Chinese consumers
spent more time as
leisure time this year
than they did 12
months ago
60%Of global consumers said
they experience some
struggles with sleep
41%of Millennials say
that it is one of their
goals to manage
their time better over
the next three years
Go Slow, Go Green
New research: a 90 min walk through a natural environment lowered levels of rumination and showed reduced neural activity in an area of the brain linked to risk for mental illness vs Urban environment
Impact on Skin
U.S. consumers % factors that affect skin appearance Mintel
Skin + nervous system
• SAM axis = skin immunity, barrier and genes• HPA axis = aging, fatigue and dry skin.
3C Modern Aging
Air Pollution
Wireless radiation Blue Light Exposure from
digital devices
60% of consumers spend 6 hours a day in front of a digital device
Ingestible beauty
Aptogenic herbs, supplements, chews, shots & drinks
Workplace Wellness and Well Fests
“Unwellness” at work costs the U.S. alone $2.2 trillion each year.
Sensory Personal Experiences
There are opportunities to look beyond basic
aromatherapy and look into the deeper
connection between scent and psychologyMintel 2016
TAKEAWAYS
• What’s your work wellness culture?– What snack & beverages are you
offering?
– Importance of quiet green spaces
• Coach on lifestyle and tune into clients needs– Provide tips and add sleep time to
appointments
• Experts, programs and events– Fitness, spiritual and nutrition coaches
– Strategic partnerships/onsite events with corporations, fitness and festivals for their employees, attendees and members
Sidebar for the Spa
Future Ingredient Trends
Antidotes to Modern Living
HydrationPollution (Polluaging)Visible LightNeuro-aging
Natural High TechEpigenetics & ProbioticsStress and sleep
Oils
• Oils are one of skincare’s fastest growing categories
• Up 40% growth in the first half of 2014
• Dollar sales of skincare oils have more than tripled over the past 5 years
• Sales of prestige skincare oils reached $58.5 million and grew 22% in 2015
(NPD Group)
• USA market size and 2020 forecast: Newer formats (cleansing waters, masks, and oils) and natural ingredients offer
growth opportunities (Mintel US, May 2016)
Superbotanicals
Néré Seed Origin: AfricaStimulate aquaporins 3 Stimulates skin’s H.A.
Himalayan Gentian Smooths vertical linesImproves cell communication to stimulate EGF
Theobroma CacaoOrigin: PeruBlocks Blue UV light and helps with digital aging of the skin (oxidation)
Superbotanicals
Lingonberry Stem Cells protect and corrects against photoaging caused by IR and UV radiation.
Brown Seaweeds (Fucoidans)Regulates PAHs receptor found in cells, inhibits tyrosinase, increases collagen density, improves skin barrier
Superbotanicals
Wild Indigo (Tephrosa Purpurea)Origin: India Blocks cortisol production, boosts endorphins and anti-stress enzymes. Combats effects of pollution, improves redness and skin recovery
MicroAlgaeRestore homeostasis by protecting skin from stress signals and restoring its natural circadian rhythm.
Cherry BlossomOrigin: Provence
Firms, regenerates, repairs, antioxidant andAnti-inflammatory
Spa Therapies
Salt rooms, snow cave’s, amber crystal poultices, pregnancy massage cryotherapy and sand tables
Skin Treatments
Lights, currents, skin tightening lasers, specialized hands on techniques. IV with your facial. Combo’s and extreme.
Sidebar for the Spa
• How can we stimulate the senses more with our
clients?
– Light therapies, touch, temperatures and
aroma
• Does my product line address the latest trends?
– Visible light, pollution, stress and sleep?
• What new techniques or technology do I need to
add to my treatments and menu?