trevor turnbill\'s power of social media in sports
TRANSCRIPT
The Power Of Social MediaFor Sports Events
To watch the video recording of this presentation delivered to the Sports Executives Association
visit http://t3connect.com/sportsexec
www.T3CONNECT.comwww.T3CONNECT.comwww.T3CONNECT.com
Trevor [email protected]
http://linkedin.com/in/TrevorTurnbull
http://twitter.com/TrevorTurnbull
http://twitter.com/T3CONNECT
http://facebook.com/T3CONNECT
To watch the video recording of this presentation delivered to the Sports Executives Association visit http://t3connect.com/sportsexec
www.T3CONNECT.comwww.T3CONNECT.comwww.T3CONNECT.com
INFLUENCE INSPIRE
www.T3CONNECT.comwww.T3CONNECT.comwww.T3CONNECT.com
CONNECT
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Sports Event Branding
• Monitoring Conversations
• Building Buzz - Influencers & Fan Generated Content
• Sponsorship Integration
What Are We Going To Talk About?
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Tennis Case Study
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sports Event Branding
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accounts
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accounts
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
•http://knowem.com• http://www.usernamecheck.com/
• http://checkusernames.com/
• http://namechk.com
• http://usernamez.com/
• http://friendscall.me
Tools
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
http://facebook.com/AustralianOpen
http://twitter.com/AustralianOpen
http://youtube.com/AustralianOpen
Social Media Accounts
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accounts
http://facebook.com/RolandGarros
http://twitter.com/RolandGarros
YouTube - N/A
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accountshttp://youtube.com/rolandgarros
http://youtube.com/frenchopen
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accountshttp://twitter.com/French_Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accounts
http://facebook.com/Wimbeldon
http://twitter.com/Wimbeldon
http://youtube.com/Wimbeldon
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
http://facebook.com/USOpenTennis
http://twitter.com/USOpen
http://youtube.com/USOpen
Social Media Accounts
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accountshttp://facebook.com/USOpen
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Website Integration
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Australian Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Australian Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
French Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
French Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Wimbeldon
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Wimbeldon
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
US Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
US Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Monitoring
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Find
• Listen
• Engage
• Lead
Why Is This Important?
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• http://socialmention.com
• http://www.google.com/alerts
• http://www.icerocket.com
• http://www.blogpulse.com/
• http://addictomatic.com/
Free Tools
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• http://buzzmgr.com
• http://www.buzzlogic.com
• http://socialmedia.alterian.com
• http://www.radian6.com
• http://www.trackur.com
Paid Tools
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Building Buzz
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
OWNED | PAID | EARNED
http://darmano.typepad.com/logic_emotion/2010/04/engagement.html
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Influence
http://stefanomaggi.blogspot.com
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Athletes
• @SerenaWilliams - 1.8M
• @AndyRoddick - 447,984
• @ClijstersKim - 68,603
• @Andy_Murray 280,700
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Athletes
• Roger Federer - 6M
• Rafael Nadal - 5.3M
• Maria Sharapova - 3.7M
• Anna Kournikova - 1.2M
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Bloggers
http://blogs.tennis.com/tennisworld/
• 951 Comments
• 1390 Comments
• 1552 Comments
• 2035 Comments
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Bloggers
• Sports Fans
• Smartphones
• Photos & Videos
Fan Generated Content
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• http://wildfireapp.com
• http://offerpop.com/
• http://votigo.com
• http://strutta.com
• http://memelabs.com
• http://onekontest.com/
Online Contests
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Daily Facebook Contest
• The Federer & Rafa Rap
• Tennis Player Look-A-Like
• Encourages Engagement and Sharing
Australian Open
AO Challenge - Wildfire App
http://www.australianopen.com/en_AU/event_guide/daily_ao_challenge.html
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
French Open
• Interactive Online Tennis Game
• Daily Challenge
• Annual Contest
• Facebook Sharing
Roland Garros Official Game
http://www.jeu-rolandgarros.com/challenge.php
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
US Open
http://2010.usopen.org/en_US/news/caption/2010-09-13/201009131284418300636.html
• Daily Photo Caption Contest
• Disqus Comments
Olympus - Caption It Contest
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Mobile Applications
• 200 Million active users currently accessing Facebook through mobile devices
• Twice as active on Facebook than non-mobile users
• By 2011, over 85% of new handsets will be able to access the mobile web
http://www.gartner.com/it/page.jsp?id=1328113
http://www.facebook.com/press/info.php?statistics
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Live Scores
• Draws
• Player Information
• Photos & Video
• Live Radio
• Autograph Feature
Australian Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
French Open
• Latest News
• Live Scores & Results
• Draws
• Player Information
• Photos & Videos
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Latest News
• Live Scores & Results
• Draws
• Player Information
• Photos & Videos
• Augmented Reality
Wimbeldon
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Live Scores
• Latest News
• “Around Me” Feature
• USOpen.org Radio
• Photos & Video
• Twitter - Players
• Maps and American Express benefits
US Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Monetize
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Social Account Branding
• Cross Promotion
• Online Contests
• Offline-Online Activation
Sponsorship Integration
http://www.redbullusa.com//cs/Satellite/en_US/001242924880396
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Rajon Rondo - Red Bull
http://www.redbullusa.com//cs/Satellite/en_US/001242924880396
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Rajon Rondo - Red Bull
http://www.facebook.com/rajonrondo#!/rajonrondo?v=app_4949752878
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Rajon Rondo - Red Bull
http://twitter.com/#!/rajonrondo http://twitter.com/#!/redbull
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Kia team taking photos
• Uploading photos
• Fan voting
• Offline - Online Activation
Australian Open
Kia Fan Of The Day
http://www.australianopen.com/en_AU/news/photos/kia/index.html
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
US Open
• Profiles 4 Future Stars
• Player Tweets
• Unique YouTube Videos
• Player Social Account Links
American Express - Next Contenders
http://nextcontenders.com/
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
US Open
http://2010.usopen.org/en_US/news/caption/2010-09-13/201009131284418300636.html
• Daily Photo Caption Contest
• Disqus Comments
Olympus - Caption It Contest
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Wimbeldon
http://hsbc.wimbledon.org/
• HSBC team taking photos
• Uploading photos
• Fans download photos
• Offline - Online Activation
HSBC Photo Booth
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Secure Your Online Brand
• Find - Listen - Engage - Lead
• Leverage Influencers and Fan Generated Content to Build Buzz
• Integrate Sponsors - Online & Offline
What Did We Learn?
www.T3CONNECT.comwww.T3CONNECT.comwww.T3CONNECT.com
Trevor [email protected]
http://linkedin.com/in/TrevorTurnbull
http://twitter.com/TrevorTurnbull
http://twitter.com/T3CONNECT
http://facebook.com/T3CONNECT