TRIBUTE

Steve Jobs 1955-2011

I want to put a ding in the universe. SJ

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

Steve Jobs

If you would like to share your thoughts, memories, and condolences, please email rememberingsteve@apple.com

1991

2007

"The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it’s been an insanely great honor. I will miss Steve immensely."� Bill Gates, Microsoft

� Bill Gates on Steve Jobs �

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1997 Steve Jobs 1955-2011

2008 - MacWorld Conference & Expo

"From the earliest days of Google, whenever Larry and I sought inspiration for vision and leadership, we needed to look no farther than Cupertino. Steve, your passion for excellence is felt by anyone who has ever touched an Apple product (including the macbook I am writing this on right now). And I have witnessed it in person the few times we have met. On behalf of all of us at Google and more broadly in technology, you will be missed very much. My condolences to family, friends, and colleagues at Apple."� Sergey Brin, Google

� Sergey Brin on Steve Jobs �

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"I am very, very sad to hear the news about Steve. He was a great man with incredible achievements and amazing brilliance. He always seemed to be able to say in very few words what you actually should have been thinking before you thought it. His focus on the user experience above all else has always been an inspiration to me. He was very kind to reach out to me as I became CEO of Google and spend time offering his advice and knowledge even though he was not at all well. My thoughts are with his family and the whole Apple family."� Larry Page, Google

� Larry Page on Steve Jobs �

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"Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you."� Mark Zuckerberg, Facebook

2010 - Bloomberg’s GAME CHANGERS

� Mark Zuckerberg on Steve Jobs �

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"He was dubbed a megalomaniac, but Steve Jobs often gambled on young, largely inexperienced talent to take Apple forward; Jony Ive and his team prove that such faith was spot on."� Sir James Dyson, innovator and entrepreneur

2009 - Your Hidden Potential

� James Dyson on Steve Jobs �

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"I got one of the first Macs, and my relationship with computers fundamentally changed. In both of his incarnations at Apple, he was a visionary. He provided tools. His victories were based on imagination and courage."� Roger Ebert, Pulitzer-prize winning film critic

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Speaking through a computer and wearing a newly designed facial prosthesis, Roger Ebert – who lost his voice and his jaw and nearly his life after a battle with cancer and a ruptured carotid artery – closed this year’s TED Conference, improbably, with a guffaw.“A guy goes into into a psychiatrist. The psychiatrist says, ‘You’re crazy.’ The guy says, ‘I want a second opinion.’ The psychiatrist says, ‘All right, you’re ugly, too.’”You had to be there (or watch the above video) to really get it. “If a computer can tell a joke and do the timing and delivery as well as Henny Youngman, then that’s the voice I want.” He calls it the “Ebert Test,” after Turing’s AI standard, and seems to have already found the winner: his MacBook.“Alex,” the standard voice included in the Mac OS software, does sound better than Hawking’s synthesized voice, and better, he says, than the voice ‘reconstructed’ for him last year by a Scottish company using sound clips from his previous television appearances – a prosthesis that proved too uncanny valley for him. The built-in Apple voice was far more appropriate.This isn’t the first time Steve Jobs has come to Ebert’s rescue. If the critic hadn’t been in the hospital when his cartoid ruptured, he says he almost certainly would have died. But he wasn’t supposed to be there: the reason he hadn’t yet left the hospital, he said, was because he was sharing Leonard Cohen’s ‘I’m Your Man’ with his nurses on his iPod. Amidst a sea of corporate name-drops, this was the certainly the conference’s most multi-touching.

2011 - How Steve Jobs gave Roger Ebert his voice back, and also saved his life...

� Roger Ebert on Steve Jobs �

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"Steve Jobs was an extraordinary visionary, our very dear friend and the guiding light of the Pixar family. He saw the potential of what Pixar could be before the rest of us, and beyond what anyone ever imagined. Steve took a chance on us and believed in our crazy dream of making computer animated films; the one thing he always said was to simply ‘make it great.’ He is why Pixar turned out the way we did and his strength, integrity and love of life has made us all better people. He will forever be a part of Pixar’s DNA. Our hearts go out to his wife Laurene and their children during this incredibly difficult time."� John Lasseter, Chief Creative Officer, and Ed Catmull, President, Walt Disney and Pixar Animation Studios

2002 - Producer’s Guild Awards, Los Angeles

� John Lasseter and Ed Catmull on Steve Jobs �

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"The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented. Michelle and I send our thoughts and prayers to Steve’s wife Laurene, his family, and all those who loved him."� President Barack Obama

2009 - President Obama toasting Steve Jobs & Technology Chiefs

� President Barack Obama on Steve Jobs �

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"Steve Jobs was an iconic entrepreneur and businessman whose impact on technology was felt beyond Silicon Valley. He will be remembered for the innovation he brought to market and the inspiration he brought to the world."� Meg Whitman, President and CEO, Hewlett-Packard

2011

� Meg Whitman on Steve Jobs �

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"Steve was such an ‘original,’ with a thoroughly creative, imaginative mind that defined an era. Despite all he accomplished, it feels like he was just getting started. With his passing the world has lost a rare original, Disney has lost a member of our family, and I have lost a great friend."� Bob Iger, CEO of Disney

2011

� Bob Iger on Steve Jobs �

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"I want to express my deepest condolences at the passing of Steve Jobs, one of the founders of our industry and a true visionary. My heart goes out to his family, everyone at Apple and everyone who has been touched by his work."� Steve Ballmer, CEO, Microsoft

2011

� Steve Ballmer on Steve Jobs �

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“When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”

Steve JobsStanford Commencement Address

I have brought myself by long meditation to the conviction that a human being with a settled purpose must accomplish it, and that nothing can resist a will which will stake even existence upon its fulfillment.

Benjamin Disraeli

Apple I

1977

“So we went to Atari and said, ‘Hey, we’ve got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we’ll give it to you. We just want to do it. Pay our salary, we’ll come work for you.’ And they said, ‘No.’ So then we went to Hewlett-Packard, and they said, ‘Hey, we don’t need you. You haven’t got through college yet.”

Steve Jobs

Apple II

1979

It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up.

Steve Jobs

Apple III

1981

It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.

Steve Jobs

Apple Lisa

1984

“Insanely Great!”

Steve Jobs

Macintosh 128

1984

“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”

Steve Jobs

Apple IIc

1986

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”

Steve Jobs

Apple IIc

1986

“I feel like somebody just punched me in the stomach and knocked all my wind out. I’m only 30 years old and I want to have a chance to continue creating things. I know I’ve got at least one more great computer in me. And Apple is not going to give me a chance to do that.”

Steve Jobs

NeXT Computers

1985-96

After losing a power struggle with the board of directors in 1985, Steve Jobs left Apple and founded NeXT, a computer platform development company specializing in the higher-education and business markets. The NeXT Computer (also called the NeXT Computer System) was a high-end workstation computer developed, manufactured and sold by Steve Jobs' company NeXT from 1988 until 1990. It ran the Unix-based NeXTSTEP operating system. The NeXT Computer was packaged in a 1-foot (305 mm) die-cast magnesium cube-shaped case, which led to the machine being informally referred to as "The Cube". It cost US$6500.A NeXT Computer was used by Tim Berners-Lee at CERN to develop the world's first web server software, CERN HTTPd, and also used to write the first web browser, WorldWideWeb. This workstation became the world's first web server on the Internet (see above photo).The NeXT Computer was superseded by the NeXTcube in 1990. The NeXT Computer was not a great commercial success. However, some are still used around the world as servers and hobbyist desktops.Apple's 1996 buyout of NeXT brought Jobs back to the company he co-founded, and he served as its interim CEO from 1997, then becoming permanent CEO in 2000.

“My job is not to be easy on people. My jobs is to take these great people we have and to push them and make them even better.”

Steve Jobs

Macintosh Plus

1990

Macintosh II Macintosh Classic

“We made the buttons on the screen look so good you’ll want to lick them.”

Steve Jobs

Macintosh Portable

1991

“The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.”

Steve Jobs

Macintosh LC

1992

Macintosh PowerBook 140

They’ll want to do what’s best for Apple, not what’s best for them, what’s best for Steve, or anybody else.”

Steve Jobs

Macintosh Color Classic

1994

Macintosh Quadra 605 Macintosh Newton Message Pad

“You know, I’ve got a plan that could rescue Apple. I can’t say any more than that it’s the perfect product and the perfect strategy for Apple. But nobody there will listen to me.”

Steve Jobs

Macintosh Quadra 950

1995

Macintosh PowerBook 540c

“If I were running Apple, I would milk the Macintosh for all it’s worth — and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.”

Steve Jobs

Macintosh Power Macintosh 6100

1996

“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

Steve Jobs

Power Macintosh 9500

1997

Macintosh Performa 6400 Twentieth Anniversary Macintosh

“Apple has some tremendous assets, but I believe without some attention, the company could, could, could — I’m searching for the right word — could, could die.”

Steve Jobs

Macintosh PowerBook 3400

1998

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”

Steve Jobs

iMac G3

1999

Power Mac G4

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”

Steve Jobs

Clamshell iBook G3

2000

Power Mac G4 Cube

“It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”

Steve Jobs

PowerBook “Pismo”

2001

iPod - 1st & 2nd Generations

2001 2002

“I’m as proud of what we don’t do as I am of what we do.”

Steve Jobs

iMac G4

2002

“So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.”

Steve Jobs

Power Mac G5

2003

“That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works”

Steve Jobs

iMac G5

2004

“Innovation distinguishes between a leader and a follower.”

Steve Jobs

iMac (Intel based)

2006

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”

Steve Jobs

iPhone 2G

2007

iPhone 3GS iPhone 4

2010 2011

“I mean, some people say, ‘Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.’ And, you know, I think it wouldn’t be a party, but there are really capable people at Apple.  My job is to make the whole executive team good enough to be successors, so that’s what I try to do.”

Steve Jobs

MacBook Air

2008

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

Steve Jobs

iPod - Current Line

2011

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.

Steve Jobs

MacBook Pro - Current Line

2011

“Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.

Steve Jobs

iPhone 4S

2011

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.

Steve Jobs

iPad

2010

iPad 2

2011

Steven Paul "Steve" Jobs - (February 24, 1955 – October 5, 2011) - never trained as a designer or engineer - was an American inventor and entrepreneur, in the end owning 300 patents. Jobs was co-founder, chairman, and chief executive officer of Apple Inc. He was co-founder and previously served as chief executive of ; Pixar Animation Studios he became a member of the board of directors of the Walt Disney Company in 2006, following the acquisition of Pixar by Disney.In the late 1970s, Jobs — along with Apple co-founder Steve Wozniak, Mike Markkula and others — designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. In the early 1980s, Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT, a computer platform development company specializing in the higher-education and business markets.In 1986, he acquired the computer graphics division of Lucasfilm Ltd, which was spun off as Pixar Animation Studios. He was credited in Toy Story (1995) as an executive producer. He remained CEO and majority shareholder at 50.1 percent until its acquisition by The Walt Disney Company in 2006, making Jobs Disney's largest individual shareholder at seven percent and a member of Disney's Board of Directors. Apple's 1996 buyout of NeXT brought Jobs back to the company he co-founded, and he served as its interim CEO from 1997, then becoming permanent CEO from 2000 onwards, spearheading the advent of the iPod, iPhone and iPad. From 2004, he fought a long battle with cancer, eventually leading to his resignation as CEO in August 2011, during his third medical leave. After his resignation, Jobs was elected chairman of Apple's board of directors.On October 5, 2011, around 3:00 p.m., Jobs died at his home in Palo Alto, California, at age 56, six weeks after resigning as CEO of Apple. A copy of his death certificate, which was made public on October 10, indicated respiratory arrest as the immediate cause of death, with "metastatic pancreas neuroendocrine tumor" as the underlying cause. His occupation was listed as "entrepreneur" in the "high tech" business.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Steve JobsCommencement Address at Stanford

“I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back.

2011

Don't cry because it's over. Smile because it happened. Dr. Seuss

Dedicated to Krista, Becca and Andy - and to their futures in this uncertain world.

He was always Steve Jobs.