Triggerfish Communications Social Media Training

Andrew White & Henry Rubinstein

Twitter

• There are 58 million tweets sent a day*, and there are 10 million UK users**.

Twitter is the social media platform where:

• An organisation can have a two-way conversation with all its publics• There is an opportunity for real engagement with suppliers, chefs,

industry influencers, media, agents and event bookers

Top Tips

• Release engaging content (pictures, behind the scenes, videos)

• Speak to interested parties

• Use relevant # (such as #eventprofs, #weddings)

• Tweet coverage – to encourage people to read it and to engage with media

• Don’t tweet sales information

• Do tweet special offers, especially online offers

• Tweet about news stories, or industry issues or topics to start conversations

Who to follow on Twitter

• It is important to follow people/organisations within your target markets and people who influence these markets:

• MICE trade publications (C&IT, M&IT, Event etc.)• Event bookers• Event agencies • Journalists and bloggers within the event, and wedding sectors• Wedding publications• Leisure and attractions management publications• Competitors• Industry peers• News publications• Local publications, businesses and societies

#UVL21

#UVL21

The Brief

• Create twitter buzz around 21st Birthday

• Engage with members, suppliers and clients

• Create conversation about the rebrand and website

What we did…

• #UVL21

• Twitter strategy

• Launched competition

• Selfie boards

Top Agent

Top Supplier

Tweets Re-Tweets Impressions

Evolve 14 7 86.4k

Crazy Cow Events 1 0 18.9K

Tweets Re-Tweets Impressions Sternberg Clarke 16 11 51.3K

Fisher Productions 8 10 47.6K

Simon Lycett 14 3 40.4K

Media

Member

Tweets Re-Tweets Impressions

Event Magazine 1 5 41.1K

Square Meal 1 3 17.1K

My Venues 2 0 10.1K

Tweets Re-Tweets ImpressionsMerlin 3 3 26.7K

Dulwich Picture Gallery

1 1 22.8K

Tower Bridge 3 6 21.2K

@TriggerfishPR MagnumCompetition

Triggerfish ran a competition to engage Unique Venues of London members and encourage them to start tweeting about the 21st Birthday party using #UVL21, emphasising the celebratory nature of the event.

The prize… A Magnum of champagne

The Concept

The Tie-Breaker

The Final Results…

The Deck: 67 Favourites

London Zoo: 62 Favourites

Media coverage achieved