triple b press release april 14, 2012
TRANSCRIPT
Business Beyond Borders
Temporary Address: 143-30 Sanford Ave. #1D, Flushing, NY 11355
Press Release
FOR IMMEDIATE RELEASE
Press contact: Hayat Masudi
Tel: 347-837-7115 or
As the US prepares for transition, BBB introduces its own version of economic
development system for Afghanistan
NEW YORK, (April, 14, 2012) -- As the US prepares for transition in Afghanistan, and NATO‟s
mission and wider international support programmes are moving into a new phase, Business Beyond
Borders (“BBB” or “Triple B”) unleashes its own version of economic development system known as
(from UN aid to—global trade campaign), aimed to inspire and empower the donor-reliance youth of
Afghanistan to become leading entrepreneurs of tomorrow with the ultimate goal of restoring vibrant
civil society in Afghanistan.
Triple B also doing business as Coaching for Change “CfC” is a quick-fix-pathfinder innovative
business system, ranging from consumer-product, direct-selling and mass-distribution, to
infrastructure building and everything in between, specifically designed for: (1) to increase trade and
import opportunities within the country and beyond; (2) to empower the young men and women to
restore civil society and build a genuine culture of 'doing the right thing‟; and (3) to set standards for
building integrity system to sustain a fight against corruption in Afghanistan.
This economic development system is strategically necessary for three important reasons; First of all,
for many years Iran and Pakistan are taking advantage of Afghanistan's economic needs as a means of
pressure to reach their political goals, while the Afghan government always remains incapable of
decreasing the level of its country‟s dependency on them. Secondly, the counterinsurgency (COIN)
operation has substantially strengthened the commercial and informal militia networks of Afghanistan
which remains a serious threat to legitimate government institutions— and the local population sees
the government as an exclusive oligarchy devoted to its own enrichment. And lastly, the international
community is a central part of both the problem and the solution. For example, Afghan government
revenue was $1.3 billion in 2009, compared with almost $70 billion in foreign military assistance and
development aid in 2011; a significant proportion of this money is misspent, stolen or diverted for
personal or political gain.
Groups like Oxfam indicate that more than forty percent of the aid targeted towards Afghanistan is not
actually spent in country as aid. A World Bank study in November 2011 found that some $15.7 billion
worth of aid went to Afghanistan in 2010/2011, and $13.8 billion was spent outside the Afghan
national budget.
Business Beyond Borders
Temporary Address: 143-30 Sanford Ave. #1D, Flushing, NY 11355
Historically, we seem to have overlooked the aptitude of young people of Afghanistan. Afghan
youth deserves serious consideration for greater responsibilities. They are resourceful, resilient,
creative, opportunity-seeking and entrepreneurial people. They are key agents for social change,
economic development and technological innovation— and Afghan youth are not only capable of
restoring vibrant civil society, but also they can form the basis for a nation of self-reliance and forward-
looking entrepreneurs.
Keep in mind; more and more development experts have come to the conclusion that it is impossible to
alleviate poverty without first curbing corruption. And a successful strategies to curb corruption will
have to simultaneously seek to reduce an official‟s monopoly power (e.g., by market-oriented reforms),
discretionary power (e.g., by administrative reform) and enhance accountability (e.g., through
watchdog agencies). It is widely accepted that one of the most critical elements of a country‟s anti-
corruption program is the involvement of civil society.
Well, the era of political advantage is over. The time for fueling corruption is coming to an end. Now is
the time for innovative possibilities. Now is when we (all of us together) collaboratively develop and
implement our own ideas, and show the Afghan people and the international community at large that,
we can develop programs that deliver productive results and promote peace, tolerance and
understanding among people.
To move forward, Triple B created an effective step by step system and generated a three point
Synergic Action Plan (SAP), to be utilized as a quick-fix pathfinder in the road ahead as we transition.
It is dynamically designed to assist the country and its allies, to successfully achieve results—and if
executed properly, it will indeed set in motion Afghanistan to easily establish a solid footing for a
healthy political system. Below, is an outline of SAP:
1- A Proactive Approach: To effectively and instantaneously promote stability in
Afghanistan, we ought to passionately maintain a healthy and proactive relationship with the Afghan
government, the insurgents, the outlaws and everyone involving. To better understand this
overwhelming scope of proactive relationship, think of it as if, for example: the American Talibansito
Rush Limbaugh was a motivational speaker in a Feminist Majority conference.
2- A Revolutionizing Approach: There is an urgent need to shift the focus from
assistance to sustainable business development and commerce in Afghanistan. It is imperative to move
from—UN aid—to global trade—and foster a climate which creates jobs, promotes trade, commerce
and entrepreneurship in Afghanistan.
3- An Interdependence Approach: With today‟s easily accessed—global sophisticated
internet system, we can diversify educational opportunity for young men and women “in” Afghanistan
while giving them the business tools they need to become innovative entrepreneurs and self-reliant
leaders.
About Us
Who We Are - Business Beyond Border Inc., (“BBB” or “Triple B”) is an innovative business concept
Business Beyond Borders
Temporary Address: 143-30 Sanford Ave. #1D, Flushing, NY 11355
devoted to inspire and empower the donor-reliance youngsters of Afghanistan to become leading
entrepreneurs of tomorrow. Its ambitious mission is: to diversify educational opportunity for young
men and women while giving them the business tools they need to become successful entrepreneurs
and self-reliant leaders.
Founded by Hayat Masudi a visionary, a tech-savvy, an executive, self-taught entrepreneur and
community social worker (Founder and President of Afghan Community Center, Flushing, New York
„Est. 1996‟)
Our Corporate Structure - (BBB d/b/a CfC) is a New York State Corporation, established in March
2012. The firm broadly relies on its networking and partnership capabilities with a wide range of
business and learning institutions around the world, from local community college, to the world
Fortune 500 companies. The company intends to establish an advanced sales and marketing industry
and provide advanced education system, business skills and training for the young men and women of
Afghanistan. Our major target is to see how we can create employment for our young people,
encouraging them to be job creators not seekers.
What’s In It For You? There may be something in it for all! In fact everyone‟s a winner including:
Investors, the workforce, distributors, suppliers and volunteers. Triple B is a fully profit-generating
organization while the Coaching for Change branch which is predominately dedicated for education
and training purposes, may engage in not-for-profit activities.
The Very First Step - To successfully launch the SAP and effectively maintain and operate this
campaign, Triple B formulates sound strategy and develops workable plans. First and foremost, BBB‟s
urgent priority at this stage is, to keep situation in proper perspective. Our very first step is, to recruit a
go-getter leadership and management team both at home and abroad that possesses among other
things: commitment, vision, passion and coachablility.
This is an exciting time to become involved. BBB is committed to fostering innovative ideas within the
organization and seeking fresh voices on the Team. If you are someone who is interested in joining the
BBB Team and able to meet the go-getter standards, we like to talk to you. We strongly encourage you
to drop a line to Hayat Masudi at ([email protected]), and look forward to learning more
about how you can impact this organization.
The Next Step - An addition, BBB is also focusing to connect with, Board of Directors, Advisory
Board, new business partners, trade and commerce industry leaders, education authorities, business
institutions, manufacturing facilities, enterprises, social partners, distributing partners, nonprofit
organizations, voluntary bodies, non-governmental organizations and so on. Again, if you are
interested, don't remain withdrawn. Let us know please.
For more information, please visit us on linked-in (Afghanistan Beyond 2014) or use the link below.
http://www.linkedin.com/groups/Afghanistan-Beyond-2014-4393675?gid=4393675&trk=hb_side_g