Israel Democratic Institute Trivia Game - Case Study

Objectives

Recruit new fans the Israel Democratic Institute ( IDI) Facebook page

Lead the democratic conversation in Social Media Appeal to young people who avoid serious issues

The Trivia Game

Before you start we ask you to LIKE the page And allow us to write on your wall

The Trivia Game There is a bank of questions with 150-300 questions Objective to answer maximum number of questions

The Trivia Game A question with 4 answers , from which one is right If you answer it right’ you can pass to the next question. If you select 7 wrong answers in total, the game is over Follow the answer the right answer will be presented with

explanation (key issue to convey the right message)

It is about the message Follow the answer the right answer will be presented with

explanation (key issue to convey the right message)

Hall of Fame Top 40 players appear in the Hall of Fame

Some data

We played two rounds of Trivia: Elections and Independence day.

Total 6300 players. In the second game we had 3200 players that played

the game 11,250 times 2/3 of players finished the game, with average of 1.7

games per players 12% played more than 10 times. 5 answered right all questions 1 player played 109 times !!!

Multi site game

We played the same game in two fan pages:• The IDI’s page and Walla Portal’s page. Same game but

each page collect its LIKE • The promotion was done buy the news site Walla

LIKES

Before the Trivia game we had 2700 LIKES After the first Trivia we reached 7000 LIKES After the second game we reached 10,970

Support Visual Question

Other style

LETS PLAY