trog: twitter use in research and clinical care
TRANSCRIPT
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Twitter Use In
Research and Clinical Care
Matthew Katz, MD
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Overview
• Introduction
• Potential Influence in Cancer Care
• Who is Involved?
• Examples in Radiation Oncology
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Introduction to Twitter
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How It Works
• Short real-time messaging
– Tune in to ‘hot topics’ related to research or clinic
– Network with people interested in cancer care globally
• Hyperlinks allow you connect it to richer content
– Details of newly opened clinical trials
– Share your research
• Not private, but neither is your research!
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Anatomy of a Tweet
140 characters
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Anatomy of a Tweet
Hashtags• Searchable metadata• Catalyst for
• Viral content• Communities
• Data analytics firms track us, including NPI numbers
Creation Pinpoint, http://bit.ly/1hU6Kqd
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You are not Anonymous
IP Address = Identity
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Audience by communication method
Bik HM, Goldstein MS. PLOS Biol 2013
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Sharing Research with Social Media
Allen et al, PLoS ONE, 2013
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Social Media and Citations
G Eysenbach, J Med Int Res 2011
• Correlation only?
• One RCT: no increased citations*
• Altmetrics used for Impact Factor
*Fox CS et al, Circulation 2014
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Relevance to Research
• Only 0.04% of published medical research
gets mainstream attention
• Social media provides a way to share your
research with patients, caregivers who may
directly benefit
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Practical
• Cancer patients and caregivers are increasingly
online, seeking help and support
• If clinicians and researchers don’t engage,
expect more influence on health decisions by
– Peers and family
– Fearmongerers, opportunists
– Industry
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Clinical Trials Groups on Twitter
Group Twitter Handle Followers* Tweets*
AllianceNCTN @Alliance_org 564 498
ECOG-ACRIN @EAOnc 365 569
EORTC @EORTC 1989 670
NRG [formerly RTOG]
@NRGOnc 334 299
SWOG @SWOG 1342 886
TROG @TROGfightcancer 366 304
* As of 22 March 2015
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Organizations and Journals
Organization Twitter Handle Followers
World Health Organization @WHO 2.2 M
Mayo Clinic @MayoClinic 1.1 M
Science Magazine @ScienceMagazine 249 K
NEJM @NEJM 252 K
Lancet @TheLancet 168 K
National Cancer Institute @theNCI 79 K
ASCO @ASCO 35 K
Union for International Cancer Control
@UICC 5.7 K
Cancer Australia @CancerAustralia 1.5 K
Twitter data, March 23, 2015
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Medical Oncology Is Leading
M Katz, Mayo SMHN, http://mayocl.in/1tqewx2
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ASCO Annual Meeting
Create New Worlds
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#radonc Journal Club
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#radonc Journal Club
Symplur.com
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Twitter Creates Research Opportunities
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Conclusions
• Twitter provides opportunity to share, learn
• Simple to use, global reach
• Currently best platform for cancer researchers to connect with each other and general public
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Thank you!
• David Ball
• Dion Forstner
• Jarad Martin
• Puma Sundaresan
• Sandra Turner