truckee meadows bike share system · 2018-12-28 · bikeshare works how capital bikeshare members...
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Truckee Meadows Bike Share System
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How Bikeshare Found Me• Regional Planning Commission of Greater Birmingham• 2012 Experience• From Taskforce to Operations
Launched the First Electric Pedal Assist Bikeshare system in North and South AmericaBantam Strategy Group, LLC formed in 2016
• Consultant, Implementation, and Operations• Non-Exclusive Vendor• Building a solid bikeshare foundation• Small-Medium-Large Cities• Disadvantage Business Enterprise (DBE)
LOCAL TEAMS
INTRODUCTION
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THIS IS BIKESHARE•Automated self-service
bicycle sharing
•Short, one-way trips
•Membership based
• Annual
• Casual
•Dense network located conveniently
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Most systems have similar fare structuresMEMBERSHIP FEES
$75 – one year
$15 – weekly
$7 – daily
USAGE FEES Free first 30-45 mins each day are included.
Additional $2 to $4 for every 30 min. segment of time thereafter
HOW MUCH DOES IT COST?
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ECONOMIC COMPETITIVENESS"More than half (54%) of millennials surveyed say they would consider moving to another
city if it had more and better options for getting around, and 66% say access to high quality transportation is one of the top 3 criteria in deciding where to live next." (Transportation
for America Survey, 2014)
“$150,000 is the estimated extra money that Nice Ride users spent in one season at restaurants and other business near bikeshare kiosk locations.”
(University of Minnesota study, 2012)
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ENTERTAINMENT & RESIDENTIAL SECTOR GROWTH
There has been over $30M dollars of City and $1B dollars in private/other public investment has been made in downtown Reno to modernize and
beautify infrastructure and facilities. (Reno.gov,2014)
Current development projects, such as the Victorian Plaza, The Fountainhouse , The Bridge, and Galaxy Luxury Theatre, represent a $350M dollar investment in
downtown Sparks. (News 4 & Fox 11, April 2017)
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TRANSPORTATION OPTIONS & CONNECTIVITY
First and Last Mile Solution
The bike share system should complement the first and last mile by being located near transit routes and stops. Bike Share should be linked with the
RTC SMART TRIPS program.
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HEALTH AND ENVIRONMENT
“30 minutes on a bike can reduce the risk of heart disease by 82% and reduce the risk of diabetes by up to 58%.” (Diabetes Prevention Study, 2002)
“Each mile someone rides on a bike share bicycle instead of driving keeps one pound of carbon dioxide from the atmosphere.” (Susan Shaheen, Transportation
Sustainability Research Center at the University of Berkeley)
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SAFETY BENEFITS
Bikeshare systems, along with highly visible bike stations, increase awareness of bicyclists by motor vehicle drivers and provides a platform to
communicate road rules, regulations, and safety tips.
“The risk of a bicyclist being struck by a motorist declines as the number of people biking increases.” (National Association of City Transportation Officials, 2016)
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BIKESHARE COMMITMENT
Connect people regardless of socio-economic status to
places and communities with a high-performing,
accessible, and sustainable transportation alternative
that promotes tourism, health, safety, and economic
vitality.
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DEMOGRAPHICS OF BIKESHARE
Caucasian Male Ages 25 – 34Secondary
Age 35 - 44
EducatedEmployed
Outreach Efforts:• Low Income• Women• People of color• Seniors
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BIKESHARE WORKSHow Capital Bikeshare members “first learned” of the system
The wide range of sources indicates success with a broad marketing pattern and supports value provided to a sponsor!
46%
35%
10%
9%
Station/Bike
Friend/Family
Webite/Blog
Print Media
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IMPLEMENTATION PLAN
Image created by Toole Design Group
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•Local Management & Administration
•Government/University Affairs
•Sponsorship Procurement & Relations
•System Marketing & Sales
•Equity Program Management
•Customer Service (24/7)
•Fleet Operations & Management
BIKESHARE MANAGEMENT & OPERATIONS
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FUNDING SOURCES
FEDERAL/LOCAL
CMAQ
STP
TAP
CDBG
MUNICIPALITIES / COUNTY
COMMUNITY FOUNDATIONS
UNIVERSITIES
CORPORATE
MULTI-YEAR SPONSORSHIPS
MARKETING VALUE AND GOODWILL COMBINED
MEMBERSHIP
MEMBERSHIP REVENUE GOES BACK INTO THE SYSTEM
FAREBOX RECOVERY NOT 100%
Federal 5% MatchTimelineAvailabilityCapital & Implementation
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Financial Institutions
Energy, Gas,or Petroleum Companies
Food and
Beverage
Healthcare / Health Insurance
Residential and Commercial Developers
Wireless / Communication
CompaniesLegal Firms
CORPORATE SECTOR SPONSORSHIPS
Apparel / Sporting Goods
AutomotiveIndustry
Tech Companies
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Contact Information:
Lindsey G. West
Mobile: (205) 222-4137 – Office: (225) 339-1181