trustback.me
TRANSCRIPT
We measure Trust To inspire it in Consumers
And increase Sales
A very small problem but very widespread
We Trust in the Trusted eCommerce Era
[email protected] Hi[@Aerendir].com
PROBLEM
“One of the main factors holding back the development of e-commerce, both domestic and cross-border, is consumers' concern about what will
happen if things go wrong.”
European Union
Source: COM 2011 942 EN – Bringing e-commerce benefits to consumers, par. 9
Problem Consumers don’t trust ecommerce
Consumers are not comfortable with online shopping. The ones who buy online, don’t trust (new) merchants. Merchants like to sell online, but build a strong
reputation could be difficult and expensive too.
In the on-line shopping there is a Lack of Trust
1. Are “Crackable”; 2. Create “Black Markets”; 3. Do not integrate properly in the buying process; 4. Do not are impartial: Merchants Pay Money ;) 5. No fully integrate: setup fee; 6. Do not provide additional benefits that may
well be obtained (as social dynamics); 7. Are very expensive.
PROBLEM
Weacknesses of actual tools (for both merchants and consumers)
IMAGINE AN ON-LINE WORLD WHERE EVERYONE CAN BUY EVERYWHERE, WITHOUT THE CONCERN OF BEING CHEATED. PLUS, IMAGINE: WHAT IF THE SYSTEM WAS FREE?
“WHAT A WONDERFUL WORLD… Oh yeah!”
L. Armstrong (not N.)
The SOLUTION
We measure Trust To inspire it in Consumers
And increase Sales A very small problem but very widespread
SOLUTION What Influences Purchases
COMPETITION RE
LIAB
ILIT
Y
IMPARTIALITY AND TRUST - +
+
Business Rating
E-commerce Rating
Product Review
Privacy Seals
Security Seals
Digital Certificates
Business Verification
They link the PRICE to the TRUST
Uses ALSO those indexes
to measure trustiness,
unlinking it from the price
SOLUTION The Consumer BUYS
The Consumers feel SAFE WHEN BUY
TrustBack.me asks him a Feedback
The Consumer releases the Evaluation
The Merchant collects data showing TRUSTWORTHINESS
GREAT OPPORTUNITY!
“The Digital Agenda for Europe has set out targets for 2015: 50% of
consumers buying on-line and 20% buying on-line cross-border within
the EU.”
European Union
Source: COM 2011 942 EN – Bringing e-commerce benefits to consumers, par. 12
MARKET AS CHESS
ADAMO aerendir CRESPI (Founder & CEO) • Started to study eCommerce 10+ years ago • Webmaster from the age of 14 • Knows PHP, HTML, CSS • Legal education (Privacy, Consumers, eCommerce)
TEAM
Drop me a line [email protected]