Truth in Blogging - Think customers: The 1to1 Blog http://www.1to1media.com/weblog/2008/03/truth_in_blogging.html

1 of 1 3/10/2008 9:35 AM

Think Customers: The 1to1 BlogTruth in Bloggingby Don Peppers

Couple of days ago in The New York Times (Monday, March 13 in the Business section) I saw an article about Wal-Mart’s new blogs, being authored without Wal-Mart’scorporate interference or editorial control, by the actual individual merchandisers at Wal-Mart. These blogs are full of their honestopinions about various items of merchandise, including quality and price value, along with a lot of purely personal observations.Real blogs, by real people, who just happen to be responsible for the products you find on Wal-Mart’s shelves. You can checkthese blogs out at http://checkoutblog.com/.

This, I believe is further evidence of the fact that companies are truly getting the message about customer trust. Gaining andkeeping the trust of customers by acting fairly and openly with them, by treating customers like the intelligent human beings theyreally are, is more vital to a company’s success today than ever, largely because of the proliferation interactive technology. Trust isan important social good, and the more social communication we have, the more important trust becomes to all of us, includingcommercial enterprises. This is a key point of Martha’s and my new book, Rules to Break and Laws to Follow.

I’d be interested to know if anyone else has some recent examples of corporate honesty and fair play designed to gain customertrust…

By Don Peppers on March 5 2008 04:38 PM |

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