VISUAL MERCHANDISING Vincent Tsao

Rising senior at the University of Southern California

B.S Business Administration Cinematic Arts Consumer Behavior & Digital Entrepreneurship Minors

Outline

• What We Do • Meet the Team

Introduction

Projects Overview

Challenges

Takeaways

Summer Recap

I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S

What We Do

1

Create, optimize, and manage PlayStation’s display in retail environments to attract consumers and maximize sales

I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S

Meet the ‘Best’ Team

2

Michael Gorman Clayton Pacelli

Marie Manapat

Martin Kozera Susan Karbaf

Michael Rasmussen

INCOMING INTERN !

Outline

Introduction

• Segmentation in Retail • Retail Room • Warehouse • Guerilla POP

Projects Overview

Challenges

Takeaways

Summer Recap

I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S

Segmentation in Retail

3

Younger demographic, lower income, families

with kids

Heavy female, higher income, middle-aged

Less kids, tech savvy, higher income

Know games, youth to middle-aged, heavy

<18 demand

Middle-upper aged, tech savvy, heavy male

Connoisseurs, Friendly Rivals, Connectors, Indulgers, Escapers, Dabblers

I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S

Retail Room

4

I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S

Retail Room

5

Endcap & conference table

Monitor Endcap

PS4 Endcap & Gamestop Software Case

I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S

Warehouse

6

I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S

Warehouse

7

Gamestop 30’ Wall PS4 Section

DLC & PS3 Section Testing Interactives

I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S

Guerilla POP

8

July August September

October November

Quick-hitting in-store promotional activities

Outline

Introduction

Projects Overview

• Language • Navigating the Org Structure

Challenges

Takeaways

Summer Recap

I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S

Language

9

Interactives

Blade Signs

POP

CS

SKU

Styrene

FPO

GME Planogram

Connectors

Endcap

I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S

Navigating the Org Structure

10

Retail Activations

Channel Marketing

Visual Merchandising

Fixtures Content Design

Tech line Retail

Training Retail Ops

Outline

Introduction

Projects Overview

Challenges

• Skills • Industry knowledge

Takeaways

Summer Recap

I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S

Skills

11

Photoshop

Retail Knowledge

Excel

Project Management

I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S

Secret Bonus Skill

Cutting and Filing

12

I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S

Industry Knowledge

13

Sincerely,

PlayStation Fanboy