The social brand sessionHow the brand story drives social and vice versa

The Social Conference 2015

Eva Zahrawi

RuizVodafone

Diego SartoriCitizenM

Friso

WesterbergNuon

Meindert KennisSpinning’ Records

Managing Director

Founder of LST

My ambition

Lemon Scented Tea: The storytelling agency

We build brands and businesses with stories;

From a brand campaign to a social post and everything in between.

@gijsbregtvijn

How the stories of the brand

influence social and vice

versa?

• Desired Culture• Culture• Values• Perks & Privileges• Office & Atmosphere• HR

• Advertising• Brand • Propositions• Content Marketing• Media etc.

• Task forces• Employee initiatives• Employee advocacy• Data

• Social content• Social feedback• Web-care• Customer care• Co Creation• Data

Internal External

Bottom Up

Top Down

‘Social’ is the

total ‘online’

brand

experience@gijsbregtvijn

The brand

heart beat

• Desired Culture• Values• Perks & Privileges• Office & Atmosphere• HR

• Advertising• Brand • Propositions• Content Marketing• Media & PR

• Task forces• Employee initiatives• Employee advocacy• Data

• Social content• Social feedback• Web-care• Customer care• Co Creation• Data

Internal External

Bottom Up

Top Down

‘Social’ is the

total ‘online’

brand

experience@gijsbregtvijn

The brand

heart beat Customer

journeys

IntroductionsThe challange

VodafoneEva Zahrawi Ruiz

Ideas, ideas, ideas…

…and you!!

Spinnin’ RecordsMeindert Kennis

Spinnin’ Records

‘It All Starts With Good Music’

• MusicAllstars Management

• MusicAllstars Publishing

• Spinnin' Sessions

• Talent Pool

Mission: Become the ultimate (brand) authority within our genre.

Key Value: A proven track record of discovering, nurturing & developing musical talent and their music and deliver them in the worldwide DJ Top-20. Within that value everything is geared around music.

By implementing our key value we’ve been able to become a trendsetting & genre-defining brand.

We are music

Music is the strongest, most engaging kind of content out there.

Everything we do online is about creating and feeding engagement around (upcoming) music, the artists and the story it tells

Our online currency and main focus is hype.

Likes, views, subscribers, follows and other social currencies are mere KPI’s which result from that.

Organisation

Approx 15/20 people on Social, Promotion, PR and software development

Challenges:

• CRM

• Continuous creative story telling

Ideas, ideas, ideas…

…and you!!!

NuonFriso Westenberg

Challenges

…...

Ideas, ideas, ideas…

…and you!!!

CitizenMDiego Sartori

Challenges

Challenge remains in the expectation

management & content curation.

Are we becoming publishers?

Ideas, ideas, ideas…

…and you!!!

Thank youThe Social Conference