tsuki credentials 22 january2010

Tsuki is a Japanese word for the moon. A kendo term meaning ‘cut to the throat’. A public relations and marketing company that believes in making serious waves.

Tsuki means “moon” in Japanese, and we at Tsuki are dedicated to creating a strong gravitational force around your brand using the multiple orbital forces of media today, from digital to broadcast.

We’ll communicate your story, attract positive buzz and build communities, which themselves become brand champions.

The Tsuki team will be part of your team, understanding your business and goals. We’re good listeners and we’re prompt to respond.

And we’re fearless when it comes to challenging you and initiating ideas.

Your success is our success. We’ll do whatever it takes to make sure our campaigns contribute to your bottom line and objectives.

Tsuki has links with other progressive companies, expanding our capabilities when required. We’re ready to create exciting PR and marketing campaigns for you, or dimensionalise existing marketing efforts. Our partnership with social media experts, Spiral means we’re well placed to generate powerful and unique online PR and marketing buzz.

Above all, Tsuki offers you a small, tight-knit, happy team of diverse experience and talents. Our background and origins in entertainment and ce-lebrity PR gives us a unique position to inject lots of fun and sociability into our work, produce good vibes that resonate throughout the blogosphere and community. We are a creative, far-side-of-the-moon thinking and strategic consultancy.

Looking forward to making serious waves with you.

Our Culture

PAGE 02 CULTURE

Our Beliefs the art of story telling, infinite possibilities, the power of attraction, sharing your journey, keeping it real, incremental steps achieve greatness.

PAGE 03 BELIEFS

“Tsuki had a great understanding of our objectives and got the Choir of Westminster Abbey on to five television news programmes! We have never had

that much television exposure for one tour and this helped us exceed our revenue targets, making the

Choir tour our most successful ever.” Jessica Debrodt

National Marketing ManagerMusica Viva

Our Skills publicity, sponsorship development and leverage, event expertise, brand development, social marketing, profile management, digital marketing, influence and engagement.

“From the very beginning, Tsuki understood our business needs and our industry with

a fresh, professional and enthusiastic approach. Tsuki continues to kick goals for us, directly generating new business leads

and generally getting us out there!”Steve Howell

Managing Director Creative Instore Solutions

PAGE 04 SKILLS

Our Experience entertainment, FMCG, blue chip, design, travel and tourism, food and beverage, beauty, telecommunications, education, automotive, consumer technology.

“Edweana is an excellent multi-task person with great follow through. Her communication skills are on

this same level.” Fred Chandler

Executive Vice President Twentieth Century Fox LA

PAGE 05 EXPERIENCE

What our clients think about us...

PAGE 06 SATISFACTION

In 2009, Tsuki received a rating of

9/10 for overall client satisfaction.

APPROACH

Our Approach InsightsBrief & ObjectivesTarget Audience Segmentation

Strategy Confirm Strategy & Creative Ideas

PreparationBudget, Schedule & KPI’s Key Messages & Activity Plan

ExecutionMedia & NetworksLocal to GlobalPrint, Broadcast, Digital

Measurement and EvaluationKey Message Penetration & Reach

Feedback Process Return on Investment

CLIENT FEEDBACK“I feel every billing minute is accounted for.” Mark SimpsonDirectorSixty40

Our Team

Edweana Wenkart, MBA BA, Director, founded Tsuki in 2003 with fifteen years experience in marketing and communications, building sustainable brands and sales growth. Clients include Baz Luhrmann’s Bazmark Film, Sony, Pepsi, Q Station, Hilton Hotel, Stolichnaya, Qantas, Musica Viva and Twentieth Century Fox. In the entertainment field, Edweana has worked with Nicole Kidman, Hugh Jackman, Russell Crowe and Isabel Lucas and has film production credits on Australia and The Matrix.

Krupa Uthappa-Myers, MA, Business Development & Senior Account Manager, is a public relations consultant with experience in Australia, Dubai and India. Her principle skills include strategic client counsel and management, communications strategy planning and infrastructure development.

During her tenure at global agencies like Weber Shandwick and Text 100, Krupa worked across corporate, FMCG, lifestyle, automotive, technology and fashion accounts, handling clients that included Jaguar, Land Rover, Twinings,Coca-Cola, Juicy Couture, Microsoft, McVitie’s Fruit & Form and Tetra Pak.

Susan Hoerlein, BA Coms, Publicity and Promotions Manager, is the shining light behind Tsuki’s creative publicity campaigns. Her client portfolio spans niche B2B brand campaigns for Creative Instore Solutions, Sixty40, Cherub Pictures and Mondo Digital, as well as large scale consumer events for Russian Resurrection Film Festival and education campaigns for Sydney Film School.

Susan’s strength lies in her ability to tap into the creative core of her clients and manage strategic media coverage that effectively builds brand awareness and public recognition.

PAGE 08 TEAM

Scott Wenkart, Managing Director of Spiral Media and Digital, founded Spiral in December 2008, a company that offers strategy and delivery for social network marketing.

Spiral has delivered over 100 social networking campaigns involving brands including: Samsung, Johnnie Walker, Optus (Singtel), Sony Pictures, GM Cruze, Red Bull & Pringles.

Scott is a key influencer and participant in the social network marketing space and has spoken at events including Starcom Malaysia’s “digital day out” and iMedia Asia 2009.

Our Clients

PAGE 09 CLIENTS

Mainstream Consumer Campaign: VolvoTsuki was engaged by Volvo Car Australia to extend the brand’s reach from niche motoring media to consumer lifestyle audiences. Core objectives were to drive awareness of its new image, groundbreaking green initiatives, allergy-free interiors, as well as celebrating the brand’s key safety innovations.

Tsuki is responsible for creating narratives, cross promotions and building brand ambassadors to complement Volvo’s brand essence and business objectives.

Tsuki utilised global partnerships like Volvo’s endorsement and involvement with the Twilight movie series to engage with media during the local release of Twilight: New Moon.

Tsuki also developed a campaign to celebrate the 50th anniversary of the seatbelt, invented by Volvo in 1959, generating 100% positive media coverage nationally across radio, press and prime time news stories on Channel 9 and Channel 10 News.

In addition to proactive publicity campaigns, Tsuki engages with Volvo in developing feature stories, vehicle reviews and cross promotions within health, parenting, sporting, fashion and lifestyle media.

PAGE 10 CASE STUDY

back

Ref: 57347996Copyright Agency Limited (CAL) licenced copy

CleoOctober, 2009Page: 208

General News

Region: National

Circulation: 133107

Type: Australian Magazines Lifestyle

Size: 1107.61 sq.cms

Monthly

back


Australian Mother & Baby01-Nov-2009Page: 59

General News

Region: National

Circulation: 90448

Type: Australian Magazines Lifestyle

Size: 2563.93 sq.cms

Bi-Monthly

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back


Age13/08/2009Page: 8

General News

Region: Melbourne

Circulation: 197600

Type: Australian Capital City Daily

Size: 380.08 sq.cms

MTWTFS-

60 my child

news: road test

PLAY & DISPLAYDon’t miss out on being in family photos because you’re taking the picture. Samsung’s ST550 is the

first digital camera to have an LCD screen on both the front and the back of the camera. You can

hold the camera away from yourself and get everyone in the photo by seeing what it will look like

on the front LCD screen (if you don’t mind an arm in the photo). Or simply switch on the self-

timer. The front LCD screen is also great for getting a child’s attention because the Children

Mode tool allows you to play an animation, so all eyes are drawn to where they should be.

The 12.2 megapixel camera has a touch screen (the main back screen), so it’s easy to

use, and also features a 4.6x optical zoom. Priced at $449, visit samsung.com.au for more.

If you’re In the market for a famIly car, take a look at the Xc60, the latest addItIon to VolVo’s all-wheel drIVe range

when expecting or new parents are looking for a car, comfort, practicality and safety often become their key concerns. If style is also on your list of requirements, then the new Xc60, which Volvo claims is the safest vehicle it has ever produced, could be worth considering.

along with the newly invented city safety system, which uses an optical camera to detect imminent collisions at low speeds, instantly activating the brakes if required, it incorporates other technology such as the lane departure warning system, which alerts you if you unintentionally weave out of your lane. should a collision ever occur, the Xc60’s reinforced cage structure, along with its dual-stage front, side and inflatable curtain airbags, will help to protect you and your family.

In fact, the safety features, in particular the city safety low-speed collision avoidance system, have reduced Volvo Xc60 premiums with nrma by up to 20 percent when compared with its competitors.

the rear seats include built-in adjustable booster

cushions, optimising seat belts and airbags for children weighing from 15 to 36kg. Plus the cabin air filter removes dust and pollen from incoming air – perfect if you’re concerned about allergies or asthma.

as an suV, the car’s elevated body allows you to lift your child or groceries in or out with ease. there’s also a spacious loading compartment and the passenger seats fold flat for extra space.

the interior design remains true to Volvo’s sleek style including a leather interior and surround sound. additional extras include an electric panoramic sunroof, heated seats, Bluetooth and a humidity sensor.

three models are available with a starting price of $56,950 and you have the choice of one of two petrol engines or a turbo-diesel. the turbo petrol model receives top marks for performance, achieving zero to 100km in 7.5 seconds, and consumes 11.9 litres of fuel per 100km, which can be costly, but the car makes up for this with its surprising amount of grunt.

all up, the Volvo Xc60 is perfect for parents looking for a comfy family car. Its great combination of luxury, safety and power makes it a pleasure to drive in town or out.

It mightn’t surprise

you that texting

while you’re driving

is distracting. What

you may not realise

is that it puts you

and your family in

23 times more

danger of a collision.

According to the

US Virginia Tech

Transportation

Institute, in crashes

or near crashes

texting takes a

driver’s eyes off the

road for an average

of 4.6 seconds.

Talking on your

mobile, by contrast,

increases the risk

of an accident by a

comparatively low

1.3 times. So next

time you need to

text, pull over or

wait until you get to

your destination.

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dying to text?

Event Management and Mainstream Consumer Campaign:Ubisoft: Assassin’s Creed II Launch

Assassin’s Creed II is the follow-up to the title that became the fastest-selling new IP in video game history and remains one of Ubisoft’s best selling products with global sales of over 9 million units to date. The highly anticipated sequel featured a new hero - Ezio Auditore da Firenze, a new location – Italy, a new era – the Renaissance.

Tsuki’s mandate for Assassin’s Creed II was to conceptualise and manage a mainstream consumer media and grassroots campaign in order to build hype around the game’s launch in November 2009. Recognising the cluttered pre-Christmas market, Tsuki used a two pronged strategy. We created an exclusive, underground, VIP launch event and drove mainstream media coverage by building stories around the game itself, as well as tapping into the broader gaming industry.

The campaign involved the development of exclusive feature stories around the making of Assassin’s Creed II, the glitz-and-glam of gaming, convergence of Hollywood and gaming, phenomenon of ‘gaming for everyone’ and the booming gaming industry. National coverage was secured across television, radio and print including two feature segments on A Current Affair, Showtime – MovieNews, Sunday Magazine, ABC 702, BRW, as well as social pages coverage of the launch event in Sun Herald – S, Wentworth Courier and The Brag.

Building on Ubisoft’s gaming community talent, Tsuki also developed a pool of industry experts, gaming enthusiasts and third-party spokespeople, and utilised them to generate buzz to support the game’s Australian launch.

PAGE 11 CASE STUDY

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Brief: TSUKI-PROD

Copyright Agency Limited (CAL) licenced copy

Sunday Herald SunSunday 8/11/2009Page: 16

Section: Sunday Magazine

Region: Melbourne Circulation: 518,000

Type: Capital City Daily

Size: 896.37 sq.cms.

Frequency: ------S

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Wentworth CourierWednesday 14/10/2009Page: 56

Section: General News

Region: Sydney Circulation: 48,370

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Need to rock your party? Then plug in your console, crank up DJ Hero and start spinning your wheel of steel (er, plastic). Just like Guitar Hero, but with a turntable instead of guitar, and banging dance music instead of rock riffs, DJ Hero is the ultimate party game. Available in standard edition, featuring a turntable and game, it also comes in a DJ Renegade Edition, featuring a premium turntable controller, carry-case that converts to a DJ stand, and an exclusive Jay-Z and Eminem two-CD pack.

ASSASSIN’S CREED 2■ PS3, XBOX360

While the fi rst Assassin’s Creed was a good game, it wasn’t a great game. It suff ered from a number of problems, most notably boring, repetitive missions. With Assassin’s Creed 2, all those issues have been addressed, and the result is a game that again isn’t a great game… Rather an incredible one. Set in Renaissance Italy, the plot has you play as a young nobleman who becomes an assassin to avenge the murder of his father and brothers. While the freedom and free-running of the original game is still there, this time

Thanks to Activision, we’re giving one reader the chance to win the full DJ HERO RENEGADE EDITION ($300), and four runners-up the DJ HERO STANDARD EDITION ($180). For your chance to win, email [email protected] with your name, address and “DJ Hero” in the subject line. The fi rst entry we receive will win the Renegade Edition.

DJ HERO ■ PS2, PS3, WII, XBOX360

Finally Cricket comes to the Wii, and it’s just in time for the hot and long summer. You can play Tests, ODIs or Twenty20s, and the limited-overs formats are perfect for a quick tonk with a mate during the lunch break. It’s a shame the game doesn’t make use of the Wii MotionPlus, so it’s a lot about pressing buttons at the right time and less about precise remote swinging. But it's still good fun. ★★★

CRICKET SHAUN WHITE WORLD STAGEThe game fails to soar as loftily as the real “Flying Tomato”. Despite being compatible with the Wii MotionPlus, there’s little skill needed to pull off stunts and instead invariably involves the kind of mad, random fl ailing that clamping a real snowboard to your feet for the fi rst time induces. A Wii exclusive best enjoyed standing on the white plank. ★★★

■ Wii ■ Wii

SWEET VENGEANCEGet stuck into some killer action with Assassin’s Creed 2

it’s a lot more fl owing, and you don’t die the moment your feet get wet – handy since much of the action takes place in Venice. Your character also has a far deadlier spring in his step, due to a host of new weapons and impressive killer moves, which you’ll need to master as the enemy AI is a lot sharper. The storyline is cinematic, and with 100 main missions and about 100 side

missions, there’s plenty to keep you busy as you explore the beautifully detailed open world and swear allegiance to the deadly assassin’s creed.

WIN!

■ PC, XBOX360 The plot sees you in the fantasy world of Rivellon as a dragon slayer with the task of ridding the world of evil dragons, goblins and other assorted beasts. While the game’s humour is great, it’s the battles that keep you riveted in Rivellon and add a real beat-’em-up feel. But perhaps the coolest part is your ability to transform into a dragon, leading to fi ery aerial combat. With a strong story and a huge world to explore, this game will keep RPG fans happy well into 2010.

ART54_LAS_Games_Reviews.indd 90 25/11/09 9:31:36 PM

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Brief: TSUKI-PROD


Canberra TimesMonday 23/11/2009Page: 6Section: General NewsRegion: Canberra Circulation: 34,354Type: Capital City DailySize: 248.50 sq.cms.Frequency: MTWTFS-

Brand Development and Media Relations: Q StationQ Station, formerly Sydney’s Quarantine Station, opened its doors on ANZAC day 2008, following a nine year development and $17.3 million refurbishment.

Tsuki was engaged to re-position Q Station as an iconic historical site and alluring holiday destination, to attract local and national markets as well as inbound tourism.

In order to build brand awareness amongst target audiences, Tsuki developed a media and consumer engagement strategy that raised awareness of Q Station in the local community of Manly and nationally across Australia.

Using events, interviews, cross promotions, media familiarisation trips and consumer competitions, Tsuki built Q Station’s profile and brand image as an iconic venue that offers a unique holiday experience within city limits. Through the brand development campaign for Q Station, Tsuki successfully secured quality coverage generating positive brand advocacy, increased visitors to the site and positive sales results. 214 pieces of coverage with a PR value of over $8 million were secured, including multiple television segments with broadcast highlights on Getaway, Sydney Weekender, The Great Outdoors and A Current Affair.

PAGE 12 CASE STUDY

“Edweana and her team at Tsuki are excellent

publicists, driving quality consumer coverage

with top class strategy and thinking. They have high levels of ownership and become an integral

part of your team. I recommend Edweana

and her team to anyone looking to drive brand

fame - a true quality outfit.”

Penny ParkinsonSales and Marketing

Manager Q Station

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City WeeklyThursday 24/7/2008Page: 12Section: General NewsRegion: Sydney Circulation: 40,335Type: SuburbanSize: 1,768.75 sq.cms.Published: ---T---

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Sun HeraldSunday 24/8/2008Page: 28Section: S-DiaryRegion: Sydney Circulation: 505,000Type: Capital City DailySize: 487.04 sq.cms.Published: ------S

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PR Campaign: Choir of Westminster AbbeyThe Choir of Westminster Abbey visited Australia on their inaugural tour in 2007. With voices best remembered from ‘that’ Royal Wedding in 1982, the world famous boy sopranos and lay vicars were ready to share their songs with Australians in a five state tour over four weeks.

Press call coverage/interview opportunities appeared in every leading state newspaper and television coverage included Mornings with Kerri-Anne, Channel 7 News, Channel 9 News, Channel 10 News and ABC Arts Sunday.

Coverage generated 20 million opportunities-to-see and sell out tour dates: $8,000 tickets sold day after press call as a direct result of media coverage. Musica Viva reached their $1 million subscription drive and single ticket sales target during the tour.

PAGE 13 CASE STUDY

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Herald SunMonday 22/10/2007Page: 90Section: Arts & EntertainmentRegion: Melbourne Circulation: 535,000Type: Capital City DailySize: 467.36 sq.cms.Published: MTWTFS-

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Daily TelegraphThursday 18/10/2007Page: 17Section: General NewsRegion: Sydney Circulation: 392,000Type: Capital City DailySize: 337.51 sq.cms.Published: MTWTFS-

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AustralianTuesday 16/10/2007Page: 16Section: Arts & EntertainmentRegion: National Circulation: 133,000Type: NationalSize: 849.43 sq.cms.Published: MTWTF

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radio

Tsuki’s publicity campaign generated

sell out tour dates and coverage in

every leading state newspaper and TV

station.

Profile Management: Isabel LucasTsuki has been managing publicity for Isabel Lucas for five years. In addition to navigating her professional career as an actor (Home and Away, Daybreakers, Transformers II) Tsuki supports her passions and charity focus.

From managing media enquiries to rights management, we work closely with Isabel’s US and Australian agents.

“Edweana is a creative lateral thinker with

a vision, who is well connected and able to

see the light in every situation, as well as

being generous, personable and

energetic.” Isabel Lucas

Actress

PAGE 14 CASE STUDY

CASE STUDY

Media Relations Campaign:Thought Equity Motion Thought Equity Motion is the world’s largest supplier of online motion content, licensing and professional representation services to the agency, entertainment, and corporate production industries. Founded in 2003, Thought Equity Motion’s headquarters are in Denver and its global offices are in New York, Chicago, Los Angeles, Indianapolis, Sydney and Tokyo. Clients include NBC News, Sony Pictures Entertainment, BBC Motion Gallery and the National Rugby League (NRL in Australia). Tsuki was engaged to work with Thought Equity Motion’s headquarters in the USA and build awareness for the company in Australia, targeting core business segments across media distribution owners, advertising agencies and production companies. Tsuki developed a multi-pronged approach to build brand awareness, focusing on media relations and thought leadership through public speaking opportunities including global CEO Kevin Schaff appearing at events like The Australian International Documentary Conference.

Media highlights included editorials in target titles like The Australian, B&T, AdNews, IF, Encore and Digital Media World. Coverage was achieved through a combination of interviews, press releases, feature opportunities and opinion articles and brand recognition was maintained through relationship building with key media.

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Brief: TSUKI-PROD


AustralianMonday 5/10/2009Page: 29

Section: Media

Region: Australia Circulation: 138,765

Type: National


Frequency: MTWTF

Ref:Ref: 43301337Copyright Agency Limited (CAL) licenced copy

Inside FilmNovember, 2008Page: 35Section: General NewsRegion: National Circulation: 9,500Type: Magazines LifestyleSize: 390.21 sq.cms.Frequency: Monthly

Page 1 of 2


EncoreFebruary, 2009Page: 12Section: General NewsRegion: National Circulation: 2,867Type: Magazines LifestyleSize: 812.01 sq.cms.Frequency: Monthly

Page 1 of 4

Blanket coverage that supported core business segments achieved in

target trade media.

PR Stunt: The Marriage of FigaroThe Marriage of Figaro is an independent film from Adelaide that rolled out nationally for a limited release on the 29th October 2009, distributed by Australian Film Syndicate.

Tsuki worked with Australian Film Syndicate to manage media coverage for a stunt designed to raise mainstream awareness. Playing on the key image from the film of a bride on the back of a motorbike, 29 brides rode through the streets of Sydney on the back of 29 Harley Davidsons, causing much excitement and hilarity.

Media coverage included prime time news stories on Channel 7 and Channel 9 (including helicopter footage of the bikes crossing the Harbour Bridge) and a video story on The Daily Telegraph online. All coverage linked the event back to the opening of the film, with 100% positive tone of voice, creating an excellent opportunity to spread word of mouth and awareness for the film.

PAGE 16 CASE STUDY


MX - MelbourneThursday 29/10/2009Page: 2Section: General NewsRegion: Melbourne, AUCirculation: 91200Type: Capital City DailySize: 172.91 sq.cms.

AUS: 1300 1 SLICE NZ: 0800 1 SLICE [email protected]

press clip

Trade PR Campaign: Creative Instore SolutionsFrom Red Bull and PepsiCo to Microsoft and Smith’s Chips, Creative Instore Solutions create dynamic point of purchase designs across a global network and are multiple winners of the prestigious POPAI award.

Tsuki was brought on to build the Creative Instore Solutions brand within the industry and raise the company’s profile amongst target marketers. In addition to brand building, education on the importance of point of purchase as a core marketing function has been a primary focus for Tsuki.

Tsuki’s ongoing role is to ensure Creative Instore Solutions share of voice in the competitive point of purchase design and manufacturing industry, managing internal marketing elements like writing industry design award entries, client newsletters and positioning the CEO as a thought leader in his field.

PAGE 17 CASE STUDY

“Ferrero Australia contacted us directly after reading an article about our innovation. This is exactly why we use Tsuki’s

services, as the publicity generated by them directly affects our business opportunities.”

Georgie Torrens Chairman

Creative Instore SolutionsRef:Ref: 38200402

Brief: TSUKI-COMP


CreativeTuesday 1/7/2008Page: 6Section: General NewsRegion: NationalType: Magazines TradeSize: 84.57 sq.cms.Published: Bi-monthly

018 / debrief

Design: instoret he basic premise of this project was

to design a display that represented the Twisties tagline – ‘Life’s pretty

straight without Twisties’ – in a three-dimensional format. Twisties is a strong stand-alone brand that, through its consistent popularity, has earned the right to be treated differently from the regular run of the mill snacking brands. The main attraction of the brand is its sense of humour, and the design had to reflect this ‘giggle’ factor, while simultaneously instigating impulse buying.

Another strong consideration was to make a modular unit with a small footprint, but to give it maximum flexibility for all convenience store or petrol station locations. The unit can be positioned at any high traffic area, such as the counter or near the ATM due to its small compact nature.

The initial ideas period produced some fantastic options, including ideas revolving around Martians landing on planets of cheese. Martians are typically green, however, and don’t match the branding colours of Twisties (red and yellow). Construction ideas included a giant wire stand that worked similarly to the game Kerplunk, though unfortunately this could have potentially damaged the product.

When a vertical stand was settled on, we initially investigated ideas such as using a giant spring as the column, to give it an active life of its own similar to a punching bag. We also looked at using rubber or foam as the principal material for the head, so that people could interact with it like a stress ball. And we looked at using ‘pool noodles’ for the column, as a way of softening the design. We even considered using Coney Island mirrors, which are

Design team: Creative Instore Solutions Pty Ltd (CIS), Steve Howell (blue sky ideas), Ian Roberts (design and model making) and Gareth Jones (engineering detail) Client: PepsiCo Australia Brief: Bring alive the traditional tagline: ‘Life’s pretty straight without Twisties’. Budget:N/A Materials/software used: Engineering, Solid Works. Original hand sketches modelled in Solid works and computer rendered by 3DS Max.

the fullest and most appealing lips we could find, and so she provided the model for the final design.

CIS is strongly committed to pursuing designs that are environmentally responsible and choosing materials that have a low carbon footprint. The shelves of the Twisties unit are made from 100 percent recyclable polypropylene, and use an ingenious and easy to use click together construction, reducing the use of glues that are normally difficult to recycle. The design is also intended as a semi-permanent display, which reduces high turnover of materials normally associated with POS, such as cardboard, due to their longer shelf life. Also, by using recyclable materials, it ensures the display will not end up as non-biodegradable landfill, and will go on to be reused in another form when it reaches the end of its extended shelf life.

The unit also has a modular design that can alter the size, shape and amount of product displayed, to suit different sized outlets. It also snaps together making it easy and intuitive to construct, creating a totally flexible unit.

Creative Instore Solutions focuses on high-end concepts for its projects, with priority given to innovative design, engineering and model making processes to create the best result. CIS is not tied down to a single manufacturing format or materials, so our solutions can be whatever our imaginations conjure up, tempered by a few necessary practicalities. To date the Twisties stands have proved to be a great success when grabbing shoppers’ attention, and were rolled out across the country into all BP service stations from October 2008. DT

www.creativeinstore.com.au

always guaranteed to get a laugh! All of these elements were reflected on to enhance the ‘experience’ for shoppers, and draw them in for that impulse buy.

Ultimately, cost determined the end design, as while the unit had to be fun, it also had to be easily adopted by retailers, and we had to consider the poor sales reps who would have to assemble the stands in situ.

The mouth idea was settled on as it perfectly summed up the brief – to create a fun image that directly encouraged people to eat Twisties. The red lips matched perfectly with the branding colours, and the spiral on the base reflects the Twisties vortex from the logo. The original lips involved sharp teeth to promote the idea of ‘crunch’; however, these only succeeded in scaring little children. We then realised we wanted full voluptuous beautiful lips, and we went into research mode. In the end the whole team agreed that Angelina Jolie had

28004_14-18_debrief.indd 18 2008/10/07 10:27:10

Stakeholder Engagement, Online Integration and Grassroots Outreach: Macquarie Health CorporationMacquarie Health Corporation provides Australians with a suite of easy-to-use portals and tools that enhance the level of health care individuals receive throughout their lives. There are 2.7 million users across Macquarie Health Corporation’s product portfolio.

Tsuki’s engagement with Macquarie Health Corporation includes:

• Stakeholder engagement: Department of Education and Training (DET), doctors and platform partners like Microsoft. This involves fact finding, initiating early discussions on product and brand integration and collaborative efforts to address online health platforms in Australia.

• Launching YourChildsHealthRecord.com (a new online parenting tool) through extensive grassroots networking and by building site credibility through ambassadors.

• Media and grassroots campaigns that engage mothers and parents.

• Online integration: collaborating widgets to partner websites like portals for mothers and brand partners like Pampers nappies.

PAGE 18 CASE STUDY

“Tsuki helped realise a product that instantly struck a chord with our consumers

and the people who talk to our consumers. Nothing is more

important than this, especially when you are working in a

consumer driven online health environment.”

Dr Thomas Wenkart CEO

WWW MacHealth Pty Ltd

HCRRA Newsletter August 2009 Page 1

August 2009

PO Box 280, Deakin West ACT 2600

From the Chair‘Medicines Talk’, a regular publication from the National Prescribing Service arrived the other day; it is always a great informative read and I encourage you to visit www.nps.org.au/consumers to subscribe or view the online version if you do not already receive it. More about the NPS later in the newsletter.

The Weekend Australian, 22-23rd August Health Page, had an excellent article titled ‘Shed Inhibition, it’s a Bloke Thing’. Peter Sergeant, who many of you would have heard of, is a wonderful advocate for the Men’s Shed movement. I quote from the article:

‘If you try to get a dozen blokes to talk about their health and their problems at home, they’ll get up and leave. But get the same 12 blokes sitting around with an old lawn mower on the table with a bunch of tools, and tell them to fix it, if you come back in a few hours they’ll be openly discussing a lot of their problems. The lawn mower won’t be fixed but the right environment will have been created. Men are very comfortable in the shed

and they’ll queue up to use the machines. You put a doctor at the far end and they’ll queue up to see him too.’

Have you a Men’s Shed or similar in your community? Is it a successful operation? If so please share ideas with us.

I attended the National Roundtable, held to address growing violence in rural and remote workplaces, in Parliament House Canberra recently. Speakers included Donna Sturgess, Superintendent, Queensland Police; Associate Professor Leanne Rowe AM, Deputy Chancellor, Monash University; Carole Taylor, CEO of the Council of Remote Area Nurses Australia: Dr Sue Page, Director, North Coast Medical Education Collaboration; Paige Bousen, from the Queensland Teachers Union and Jenny May, Chair of RDAA’s Female Doctors Group and Chair of the National Rural Health Alliance.

The discussion centred on ‘Working Safe within Professions’ and addressed current issues and strategies affecting safe practice for female professionals in rural and remote Australia. The Federal Minister for Indigenous Health, Rural and Regional Services Delivery, Warren Snowdon, opened the day and tabled some very useful comments and suggestions. Consumers have a part to play in supporting female professionals who are prepared to go out to work in the more isolated areas in Australia. Outcomes from the Roundtable will be followed up in future newsletters.

I also received a copy of the Senate Committee Report / Community Affairs Legislation Committee Health Legislation Amendment (Midwives and Nurse Practitioners) Bill 2009 and two related Bills (Provisions), from Senator Judith Adams PHOTO: ARTHUR MOSTEAD

National Sponsorship, PR and Event Management: Russian Resurrection Film FestivalIn 2010 Tsuki enters its fifth year working together with the Russian Resurrection Film Festival to attract ticket sales and procure sponsorship funds.

Focusing on the vibrancy and passion of Russian cinema, Tsuki positions the Festival as a signature event on Sydney’s cultural calendar by implementing a sponsorship, publicity and promotions campaign supported by high profile events and a star tour.

The Festival is a national event, across six states over a period of one month. Tsuki develops and manages the national press office (for six states) and delivers public relations campaigns targeting Sydney, Melbourne, Brisbane and national media. Tsuki also procures and executes sponsorship agreements and manages the opening night events in every state.

Festival audiences have grown by over 350% since Tsuki came on board in 2006. In 2009, ticket sales increased by 28% from 2008, and media coverage generated more than 15 million ‘opportunities to see’, with 100% positive messaging. Tsuki has managed sold-out Opening Nights in Sydney since 2006.

“This was our second event with Tsuki

and we love them! Professional and

capable, we would recommend them to

anyone.” Ross DinsmoorSales Manager

Lark Distillery (2009 Sponsor)

www.timeout.com/sydney September 24–30 2008 Time Out Sydney 1

Russian Resurrection Film FestivalCelebrating its kick off at Sydney’s iconic Chauvel Cinema on Friday 31st October, the Russian Resurrection Film Festival is extremely excited to offer 1 lucky Time Out Sydney reader the chance to win the ultimate Russian Fun Pack to share with a friend! Including VIP tickets to the exclusive Opening Night Party and 5 star luxury accommodation at the Hilton Hotel, this is a once in a lifetime opportunity! For more information go to www.russianresurrection.com

Prize includes• Double Festival Gold Pass (Free entry to all films screening at the Russian Resurrection Film Festival, including the Stolichnaya Opening Night Party). This is a ‘money can’t buy opportunity’ as Festival Gold Passes are not offered for sale.• Overnight accommodation for 2 staying at Hilton Hotel’s Deluxe Room on the night of the gala Stolichnaya Opening Night Party, Friday 31st October. • ‘Meet and Greet’ beautiful Russian actress Yevgeniya Khirivskaya, a special guest of the Festival for the Australian premiere of the highly anticipated Russian thriller, Vice, directed by Valery Todorovsky. ‘Money can’t buy opportunity’. Khirivskaya is an exclusive guest of the Festival.

To winSimply go to www.timeout.com/sydney and tell us in 25 words or less why you love Russian films and festivals. Entries Closes Friday 10th October, 2008. Winners will be notified via email.

CompetitionWin VIP tickets to the legendary Stolichnaya Opening Night Party of the Russian Resurrection Film Festival with 5-star overnight accomodation at the glamourous Hilton Hotel, partying with superstars of the Russian silver screen, and an exclusive Festival Gold Pass!

Prize valued over $1,500!

Terms & ConditionsCompetition closes Friday 10th October, 2008. Valid for overnight stay in a Hilton Deluxe room on Friday 31 October 2008 only. Prize is not transferable or refundable and cannot be taken as cash. Festival Gold Pass does not include the Special Event at City Recital Hall, Angel Place and is non-transferable or refundable and cannot be taken as cash. By entering this competition you agree to receive further information from the Russian Resurrection Film Festival.

radio

Tsuki’s 2008 campaign for the Russian Resurrection Film Festival was a finalist in the 2009 PRIA Golden Target Awards for Excellence.

PAGE 19 CASE STUDY

Trade PR Campaign: Spiral

PAGE 20 CASE STUDY

Spiral is an Australian owned digital services business comprised of three divisions: Spiral Media, Spiral Digital & Spiral Lab. Spiral connects brands to their customers on social networks using a range of innovative media solutions (including video, banners and content integrations) delivered across multiple platforms such as Facebook, myspace and bebo.

Tsuki launched Spiral Media in the market through a trade publicity campaign targeting advertising, business and marketing media. Campaign highlights included editorial coverage in B&T, AdNews,Digital Media World, Australian Financial Review Magazine andMarketing Magazine.

The campaign successfully educated both media and prospective clients about Sprial’s new and innovative services. New business leads were generated and the ‘cost per opportunity to see’ of $0.06 confirming that PR delivered positive return on investment.

PAGE 20 CASE STUDY


B & TFriday 17/4/2009Page: 40Section: General NewsRegion: National Circulation: 6,008Type: Magazines TradeSize: 954.36 sq.cms.Frequency: ----F--


MarketingMarch, 2009Page: 26Section: General NewsRegion: National Circulation: 50,000Type: Magazines TradeSize: 3,684.33 sq.cms.Frequency: Monthly

Page 1 of 8

“Tsuki’s understanding of social media marketing, especially that which leverages

video and app-vertisements has enabled a fast and effective dissemination of our message to

target audiences in this growth space.” Wayne Troy

General ManagerSpiral Media

Social Media:Pringles

PAGE 21 CASE STUDY

The biggest Facebook campaign of 2009 in Australia!

Spiral was engaged by Facebook, Mediacom and Pringles to connect Pringles with ‘parties’ and ‘music’.In conjunction with a new product launch campaign, Facebook was the only platform used to reach out to core target audiences.

The campaign involved the chance to win a party worth $75,000 complete with user’s choice of music, venue and invites to 100 friends on Facebook. The callout out campaign generated over 256,000 fans in eight weeks resulting in over 480,000 wall comments and polls and visibility through over 800,000 news feeds.

Brand advocacy was developed through fan engagement via tools like Pringles branded competition applications and a dedicated Pringles King Can Facebook page.

On Set Publicity: Baz Luhrmann’s Australia

PAGE 22 CASE STUDY

“Edweana is the sort of person you want on your team.”

Catherine Knapman ProducerAustralia

Tsuki’s Edweana Wenkart managed on set (unit) publicity for Baz Luhrmann’s cinematic epic Australia, starring Nicole Kidman and Hugh Jackman, and introducing Brandon Walters.

Wenkart spent three months managing PR, whilst travelling with the film across some of Australia’s most breathtaking locations including Kununurra, Bowen and Darwin.

Working with the Producers, Director, key cast and crew, Wenkart was responsible for fulfilling the PR aims of the studio Twentieth Century Fox, representing the movie to all external parties and producing marketing collateral for use at time of release. Wenkart also took on the role of sponsorship, procuring cash and in kind partners for the film with companies including Balance Water and Telstra.

Day to day duties included managing media relations, implementing press tours for the likes of The Hollywood Foreign Press, coordinating photo shoots with world renowned photographers such as Mary Ellen Mark and Douglas Kirkland, set visits with charity and public relations with town Mayors and federal politicians.

Wenkart facilitated the production of marketing materials for use at time of release including interviews for the EPK (electronic press kit), film stills and press notes. Contractual obligations with regards to PR materials, such as the approval and kills of onset photography, was also managed by Wenkart.

Wenkart previously worked with Baz Luhrmann on Moulin Rouge.

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www.sundaytelegraph.com.au THE SUNDAY TELEGRAPH April 29, 2007 9

Gidday Australia,welcome to Sydney

By entertainment writerJONATHON MORAN

Do you know anything about this fi lm? Email your newsand tips to:

Set for action: Hugh Jackman and a friend on a bucks weekend yesterday

THE first scenes on Baz Luhr-mann’s outback epic Australiawill be shot in Sydney, withproduction on the big-budgetNicole Kidman and Hugh Jack-man film to begin tomorrow.

The A-list Australian actorswill spend this week workingnights at the 150-year-old Strick-land House, in Vaucluse, shoot-ing from 6pm until dawn untilFriday. A heavy security pres-ence will keep guard on the site,to keep the paparazzi at bay andlocal residents wanting to walkalong the foreshore will be es-corted by guards.

Luhrmann was on set lastweek, doing preliminary testshooting and staff were heardreferring to him as ‘‘the comet’’.

‘‘He’s always got a trail ofpeople following behind him ashe walks around the set tellingthem what to do,’’ a source toldThe Sunday Telegraph.

‘‘He points his finger and theygo running in each direction.’’

Kidman made a visit to theStrickland House set late lastweek to inspect her ‘‘huge’’trailer to make sure it was suit-able. She also spent Thursdayafternoon rehearsing sceneswith Bryan Brown.

Kidman and Jackman will filmtheir first scenes for the muchanticipated film on a speciallybuilt parquetry floor on thegrounds of Strickland House,which is doubling as Darwin’sGovernment House.

The $100 million plus 20th Cen-tury Fox action-adventure is setin Australia’s northern outback

before World War II and is duefor release next year.

Kidman plays Lady SarahAshley, an English aristocratwho travels halfway around theworld to confront her cheatinghusband, only to find him dead.

She’s left in control of a mas-sive Northern Territory cattlestation the size of Belgium.

Jackman plays Kidman’s loveinterest, a drover who helps herdrive 1500 cattle across the prop-erty, all under the threat ofDarwin being invaded by theJapanese.

Australia’s cast reads like awho’s who of local acting talent,with Bryan Brown, Jack Thomp-son, Bill Hunter and David Wen-ham in the line-up.

Wenham has told people pri-vately he was blown away by thesubtleties in the script. At firsthe thought the title was a ‘‘bitgeeky’’ but, after reading thescript, he couldn’t think of amore suitable name.

Also in the feature are BenMendelsohn, John Jarratt,Barry Otto, Bruce Spence, EssieDavis, Sandy Gore, Ursula Yo-vich and Crusoe Kurrdal.

For many of the productionstaff, it will be the first film theyhave worked on since SupermanReturns was shot in NSW morethan a year ago.

The film will undoubtedly in-ject millions of dollars into theeconomy but will also provide awelcome morale boost to thelocal film industry.

Shooting will take place overfive months in four locations —Sydney, Kununurra, Darwinand Bowen.

Ready to roll: Barry Otto,director Baz Luhrmann andBen Mendelsohn on thefront veranda of StricklandHouse, Vaucluse, at thestart of filming for Australia;(left) workmen put togetherthe parquetry floor

Main picture: Patarazzi/Picture Media

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WHO WE ARE

Tsuki is a company that...Attracted 40,000 submissions to the 2006 Qantas Spirit of Youth Awards, a 333% increase from the previous year.

Managed the publicity for Howl’s Moving Castle, a Japanese anime movie that opened at Number One on the limited release Box Office report and established its distributor, Madman Entertainment, as a serious market force.

Transformed the FILMINK Awards into a highly anticipated, sell-out event at the State Theatre attracting the support of Australian stars like Russell Crowe and Brendan Cowell.

Managed a grassroots word-of-mouth campaign for the Ian Potter Cultural Trust to celebrate their tenth and final Music Commissions, driving an increase of over 100% in application numbers.

Managed the Premiere Red Carpet Event for Little Miss Sunshine in partnership with WHO Magazine, with the film opening at Number One on the limited release Box Office report.

Ref:Ref: 57827272

Brief: IANPOTTER


Sydney Morning HeraldFriday 2/10/2009Page: 13Section: Arts & EntertainmentRegion: Sydney Circulation: 212,700Type: Capital City DailySize: 313.40 sq.cms.Frequency: MTWTFS-

NEXT

Next StepsMaking serious waves.

Edweana WenkartDirector

M.+61 407 663 156E. [email protected]

Tsuki OfficeSuite 204/19a Boundary StreetRushcutters Bay NSW 2011Australia

T. +61 2 8354 1830F. +61 2 8354 1840www.tsuki.com.au

Krupa Uthappa-Myers Business Development and Senior Account Manager

M.+61 421 008 010E. [email protected]

Jane Cormack Account Executive

M. +61 405 148 491E. [email protected]

tsuki credentials 22 january2010

Documents

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licenced copy ref

trade pr campaign

assassins creed ii

copyright agency limited

friday 31st october

front lcd screen

australian film syndicate