tts premier issue - summer 2013
DESCRIPTION
The "How-To" Sales Resource for Travel Trade SuppliersTRANSCRIPT
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THE SALES RESOURCE FOR TRAVEL TRADE SUPPLIERS
MMER 2013
THE CALL TO MOTIVATION
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Travel Trade Supplier is owned, operated and published by Steve Crowhurst, SMP Training Co. All Rights Reserved. Protected by International andCanadian Copyright Law. Travel Trade Supplier can be shared, forwarded, cut and pasted but not sold, resold or in anyway monetized. Using anyimages or content from Travel Trade Supplier must be sourced as follows: “© SMP Training Co. www.smptraining.com” . SMP Training Co. 568Country Club Drive, Qualicum Beach, BC, Canada V9K 1G1 Note: Steve Crowhurst and SMP Training Co. is not responsible for outcomes based onhow you interpret or use the ideas in Travel Trade Supplier or on the SMP Training Co. website. Guest articles are the opinions of the guest writer andnot Steve Crowhurst or SMP Training Co. T: 250-738-0064
TABLE OF CONTENTS – SUMMER 2013
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e you sending text based emails with attachments or are you on camera andeoing your sales message to inspire your accounts to sell more for you?gging is good, Vlogging is better. Short, sharp video messaging is the latest
d greatest way to engage your agency accounts.
icture is worth a thousand words theyand that would mean a video is worth aof business! To start your on-camera
ads-up sales campaign you’ll need to chath HQ and set the parameters for any rede that might exist. Once you are clearedtake off, then you can break into thatg and dance called a sales promotion.
e Camerast laptops come with a built in webcamyou can vlog on the road. If you wish tobetter than that built in version check
t the Logitech 910 or 920. The cameraots HD 1080 and also snaps stills at
mp. The camera is excellent for a head &ulders shot should you need a current
age of you to post somewhere.
e Studioe studio is anywhere you happen to be. If
work from home, make sure theckground that will appear in your video isan and not cluttered. If you can hang a
pany logo behind you that would berfect. When on the road you could evenerview one of your agency accounts thatt closed a large group – and use thaterview as an inspirational message to thet of your accounts. When on a FAM,
same thing. Vlog from the hotel lobby, thebeach etc. As always, check the backgroundand make sure you’re lookin’ good as thesevideos stay around a long time, are shared,and go viral… show your best side at alltimes.
The PromotionYou’ll want to deliver a sales message.Come up with new ideas for selling yourbrand, talk up the latest promotion yourcompany has created for travel agents andoffer marketing ‘how-to’ advice. You canalso send out festive greetings come thetime, also a “thanks” for the business.
The WordsBeware of the words you use. Do not makepromises or guarantee anything on camera.Do not say “Trust me!” Watch and listen toyour video many times. It’s like trying tocatch typos in a document you’ve justwritten. They are there, but your eyes donot catch them right away. When vlogging,make sure your speech is not jumbled, thatthe words and phrases you use are businesslike and professional. Okay, ACTION!
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